Ahead of the World Cup Finals, Bing has already won

Bing is often thought of as a second-class search engine when compared to Google, but the truth is, the engine has some pretty nifty features and for most users, Bing can handle their daily needs. One unique aspect of Bing that is getting a lot of attention over the past few weeks is its 'prediction engine'.

The concept is simple but the results, so far, have been quite profound. Bing has a lot of data, no surprise here, but what Microsoft is doing is looking beyond the simple query and is applying this vast pool of information in new ways; the results have been quite impressive.

So far, in the World Cup, Microsoft is 14/14 on predicting the outcome of knockout round matches and during the group stage, it was 60% accurate by selecting 29 matches correctly and getting it wrong on 19 games. And for those of you who are curious, Bing is saying that Germany will win the final game and if it is right, then its tournament accuracy will be about 70%.

Will Cortana make it 16 out of 16 correct?

But there is a lot more at stake here for Microsoft. Its prediction engine, especially in the knockout round, is turning into a massive win from a marketing perspective. Even though the predictive engine is in the hands of Microsoft and the average consumer can't control "what it will predict", it has turned into a way for consumers to connect to the service.

And that's exactly what Bing needs, with this prediction engine, Microsoft has created a public face to Bing that not many have seen before and with that comes brand recognition. By boosting brand recognition with consumers, that will increase the likelihood that they will try out the engine next time they need to search.

The biggest issue with Bing, is not Bing itself, but consumer habits. Consumers are accustomed to using Google and "Just Google it" is a term we have all heard before. For Bing to truly take any market share away from Google, they need to break this search habit and that is not an easy task.

While the prediction engine is being used for novelty purposes right now, its affect on the market has been widespread. For Microsoft, the prediction engine might be the key to helping grow Bing's presence in the minds of consumers.

Update: And as for 3rd place, Cortana is with Brazil to take it.

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21 Comments

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elenarie said,
Well it certainly got the 3rd place wrong. Did anyone really expect Brazil to do something against the oranges?

YEAH. Massive FAIL. and it was going ohh soo well for microsoft bing. Now this ovbious prediction fail is what people will remember, and the other 70% win will be forgotten, since prediction engine clearly base it on history results, and not on current world cup performance, which is more important.

And now she is trying to give credit to Bing in the results like saying "Bing tells me...". That could be what Neowin has said about brand recognition.

Too bad that most features aren't available outside the US, so even if people will give it a try there, the will be disappointed because the average user doesn't know that he has to change the region to US.. Otherwise this could really help the Bing brand.

singularity0821 said,
Too bad that most features aren't available outside the US, so even if people will give it a try there, the will be disappointed because the average user doesn't know that he has to change the region to US.. Otherwise this could really help the Bing brand.

Exactly!

Forjo said,
Not for the finals it wasn't.

Cant you read? "Ahead of the finnals"; Bing has had 14 correct predictions, google has not, so Bing has already won! Its like Argentina beating Holland before 5 penalties for each, Holland missed 2 while Argentina scored 4 before the fifth... Some people, mainly MS haters are just non creatively smart!

VHMP01 said,

Cant you read? "Ahead of the finnals"; Bing has had 14 correct predictions, google has not, so Bing has already won! Its like Argentina beating Holland before 5 penalties for each, Holland missed 2 while Argentina scored 4 before the fifth... Some people, mainly MS haters are just non creatively smart!

I clicked "Reply" on the previous comment, that the octopus was a better predictor. For the finals, it absolutely wasn't, hence my response. There's no way to delete comments so I left it alone. Unfortunate that the comment system placed it as a new comment instead of a reply.

So, your comments about my reading comprehension and hating are a bit misplaced. :)

Torolol said,
that Octopus are still better predictor than "bing engine", too bad that octopus has died, RiP.

Bing beat the Octopus

Torolol said,
that Octopus are still better predictor than "bing engine", too bad that octopus has died, RiP.

14 correct Bing vs 8 the octopus... go ahead and rely your info on an octopus!

It would be interesting to compare this to how people were actually betting on the games.. 60% may not be that impressive because some games could of been pretty obvious.