Alienware launches new Aurora desktop; Area 51 retired?

Alienware has been part of the Dell family for a few years now but even though it's been acquired by one of the biggest PC makers in the world, the Alienware division has still catered to the high end hardcore PC gamer with its laptops and desktops. Today Alienware announced a new version of its Aurora desktop. At the same time, it has also apparently retired another of its PC desktop brands.

The new version of the high end Alienware Aurora has support for Intel's Core i7 Six Core Extreme processors inside along with support for the X79 Express chipset and Quad Channel DDR3 memory options. Basically, this is a revamped version of the desktop that was previously sold as the Alienware Aurora ALX, with the same chassis, including the moving vents at the top of the case when the PC gets a little hot. The lower end version of the Aurora is still called the Aurora so that might cause a little confusion among buyers. In any case, the new higher end Aurora has a starting price of $2,199.

Up until today, Dell/Alienware also sold the Area 51 and Area 51 ALX desktops, a mammoth tower case that weighed over 80 pounds. However, neither version of the Area 51 is visible from the main Alienware web site and a quick Google check shows that the desktop is no longer available for sale. We have emailed Dell to get confirmation that the Area 51 desktop has in fact been retired. It's a shame but not all is lost. Perhaps Dell has plans to launch a revamped version of the Area 51 at CES next month.

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the desktop chassis they use have never been very appealing to me however, for the most part i have always liked the chassis they use for their mobile computers

Maybe its not the parts like the processor or the Video card that are the only players, im sure they combine lots of parts so see witch delivers the most with a certain video card, a gamers motherboard and the advantage that all of it was designed for gaming, that would take several weeks to analyze and decide the parts one person would buy, and the end result may not be the desired...

este said,
The normal response from everyone here: "pffttt I can build a better desktop at over half the cost "

This isn't an Apple thread, but the logic pretty much still applies.

este said,
The normal response from everyone here: "pffttt I can build a better desktop at over half the cost "

I dunno you say that. but I think the cost might be close to only a couple of hundred dollars less then what this thing costs... I mean, considering it includes a copy of Windows 7, a customised case (with moving vents!), the monitor, and everything included... I mean my machine cost me £1000 ($1.5K) and that didn't include a monitor and case, and it was only a Core i7 2600K with dual channel RAM. I wouldn't be so quick to scoff the price of this machine just yet.

The Teej said,

I dunno you say that. but I think the cost might be close to only a couple of hundred dollars less then what this thing costs... I mean, considering it includes a copy of Windows 7, a customised case (with moving vents!), the monitor, and everything included... I mean my machine cost me £1000 ($1.5K) and that didn't include a monitor and case, and it was only a Core i7 2600K with dual channel RAM. I wouldn't be so quick to scoff the price of this machine just yet.

Your assuming that components cost the same amount in the US. Which they do not. They are much cheaper.

Jesus what a limited market this must be. I'd be very curious as to their actual profitability and sales numbers. Maybe Dell just likes having a "Ferrari" in the stables.

I'm still wondering about the demographics of this buyer, who has to have some technical appreciation and desire, but not enough to do it themselves along with the disposable income and appreciation for goofy looking shells that most outside of high school would find a bit too much.

I don't know, maybe it's just me.

Panda X said,
In my opinion that case looks awful. I liked their ~2005 cases better.

agreed, P2 chaises ftw