Alienware reveals pair of Star Wars themed PCs

Premium gaming PC suppliers Alienware has announced the launch of two new Star Wars branded systems to tie in with the forthcoming release of Star Wars Episode III: Revenge of the Sith in cinemas. The arrival of the two cases - a Light Side system featuring artwork of Jedi characters from the six movies, and a Dark Side system featuring Darth Vader and other evil characters - will be supported by a major PR and marketing campaign.

Alienware recently created a uniquely designed and configured case for the launch of Half-Life 2, called the City 17 system, which proved to be a major hit with gamers seeking to upgrade for one of last year's most anticipated games - but the Star Wars cases represent the first time that Alienware has partnered with a film property, UK marketing manager Mat Bettinson told GamesIndustry.biz.

Alienware is also bundling a Star Wars themed desktop powered via Stardock's Theme Manager OEM that will give the interface, wallpaper, icons, and media player a distinctly Star Wars look and feel.

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News source: GamesIndustry.biz

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