Over a year ago, Twitter announced that iOS and Android users would start to see more "Promoted Tweets" or ads, inside their mobile timelines, along with more "Promoted Accounts". Today, Twitter announced that it is officially launching its self-service Twitter Ads to all US businesses.
The company has been beta testing its self-service ads platform for over a year with a select few companies and individuals participating. Today, the full launch of Twitter Ads means that Twitter subscribers will likely see even more sponsored tweets and accounts on their timeline as Twitter tries to monetize its vast base of over 200 million users.
In a blog post, Twitter said that businesses and individuals can use the Twitter Ads platform to target specific users on the social networking service. Twitter messages can be seen by users in various geographical locations, from a single locale, all the way up to national exposure. Businesses pay when Twitter users follow a Promoted Account or if they retweet, favorite, reply or click on a link in a promoted tweet.
This new service should generate a lot of revenue for Twitter, which has often been criticized for not doing enough to take advantage of its growing user base. In March, the research firm eMarketer predicted Twitter's ad revenue would be $582.8 million in 2013 but go up to $1.33 billion in 2015.
Source: Twitter | Image via Twitter