All Windows Phone 8 devices come with 1 year Pandora subscription

Microsoft has announced today that all Windows Phone 8 devices will come with a one year subscription to Pandora for free. The announcement was made at the Windows Phone 8 keynote in San Francisco. 

This is a huge win for Windows Phone as the Pandora app has been missing from the platform since launch. To make its entrance into the Windows Phone ecosystem, Microsoft is going all out and giving everyone who purchases a Windows Phone 8 device a one year subscription to Pandora, for free.

This will be a key differentiator for Microsoft as it adds more value to the out of the box experience. We do wonder how this will work in tandem with Xbox Music as they two platforms do compete.

One possible explanation for this offering is that Pandora may have been holding out on Windows Phone and convinced Microsoft to agree to these terms to bring the app to the platform. No matter what the terms are, the consumer wins.

If you were thinking about purchasing a Windows Phone 8 device, a free subscription to Pandora may push you, and a few others, over the edge.  

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18 Comments

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I remember a time when this would have been "WOW!!!!" news. It seems rather lukewarm and I suppose it is. I've never cared for Pandora at really any point...ever. When I got my Zune (now Xbox) pass, everything changed. Also, everything changed when the Fire Nation attacked but that's a different story.

laserfloyd said,
I remember a time when this would have been "WOW!!!!" news. It seems rather lukewarm and I suppose it is. I've never cared for Pandora at really any point...ever. When I got my Zune (now Xbox) pass, everything changed. Also, everything changed when the Fire Nation attacked but that's a different story.

Pandora is a good streaming service, especially the 'paid' service where you can skip any song you don't want to listen to. I found it to be great for discovering new artists - as well as a good selection of themed music (halloween, christmas, working out, running, etc) The longer you use it the more it customizes your songs..

That's great if your in the US, no good to me in the UK going by the holding page their site shows me because of my IP. Unless their paid subscription bypasses this issue! Doubt it though

thebakerboy said,
That's great if your in the US, no good to me in the UK going by the holding page their site shows me because of my IP. Unless their paid subscription bypasses this issue! Doubt it though

Yeah, Same goes for EVERY country outside the USA as well. Pandora don't have the licensing agreements to work in other countries, hence why it don't. MS won't change that. Guess they are only going to be selling Windows phone 8 in the USA.

If not, MS should give a $75 coupon or something to compensate for a service that isn't accessible to 195/196's of the world, or not advertise this deal outside the realms of where it is useful.

Colonel-Sanders said,
"...all Windows Phone 8 devices will come with..."
They may come with it, but will it work outside the US?

Negative. spotify is the closest 'international' competitor, but that still only does like 10/196 countries.

Brandon said,
Uhh I thought pandora was already free?

It's free but it has ads and crap. There's a premium subscription that they're giving away.

Brandon said,
Uhh I thought pandora was already free?

It is. you have a limit of 6 'skips' per hour, and theres visual/audio ads that play periodically. It will also time out after x hours of no user imput (believe its 6hr)

This is awesome, but why not just let people have 1 year pass of Xbox Music - you know promote your own product! This way you can integrate with your Windows 8 PC, Xbox 360, etc.

tsupersonic said,
This is awesome, but why not just let people have 1 year pass of Xbox Music - you know promote your own product! This way you can integrate with your Windows 8 PC, Xbox 360, etc.

That would be much more useful, especially for people outside the US.

tsupersonic said,
This is awesome, but why not just let people have 1 year pass of Xbox Music - you know promote your own product! This way you can integrate with your Windows 8 PC, Xbox 360, etc.

They did the Xbox Music deal on Windows 8 specifically, free unlimited streaming for 6 months on Windows 8 devices and then 10hrs free after that. I dunno how many people are signed up for Pandora but if it's a good chunk of users this type of deal can get people to switch when the time comes to get a new phone.