"Amazing TV content experiences" coming to Xbox, as Microsoft hires UK TV exec

Microsoft announced this week that it will soon kill off its long-running MSN TV service, as it refocuses its entertainment efforts around the Xbox platform. Over the last year, the company has relaunched its music and video services under the Xbox brand, while the launch of the Xbox One as an "all-in-one entertainment system" also underlines the role that Microsoft sees for the console, extending its appeal beyond hardcore gamers to those seeking a broader range of entertainment options. 

Microsoft has greatly expanded the platform's entertainment credentials through numerous third-party apps, with the launch of services such as BBC iPlayer, HBO GO and Hulu Plus for the Xbox 360. But as content providers are increasingly developing their own shows - most notably Netflix, with 'House of Cards' and 'Arrested Development' - Microsoft is also looking into offering its own original content. 

At the launch of the Xbox One, the company announced that one such project would be 'Halo: The Television Series', with Steven Spielberg as a producer on the show. But Microsoft is looking to expand its content credentials further, and the hiring of a UK television executive is another step in that process. 

As Develop reports, the company has hired Jen Topping to join its London content centre, Microsoft Soho Productions, as its new business manager. Topping previously worked in a similar role at the UK's Channel 4, one of the country's largest and most popular broadcasters, where she helped to launch many of the company's award-winning digital services.

She worked on the relaunch of the company's websites, as well as the development of its 4OD video-on-demand services, and managed the business side of commissioning content for the company's portfolio of TV channels, digital services and games. 

Topping told Develop that her time at Channel 4 gave her a great perspective and considerable experience in understanding "how technology is changing the way audiences watch and engage with TV programmes." She added: "This is such an exciting time to be joining Microsoft with the launch of the Xbox One as the new generation all-in-one home entertainment system. I'm looking forward to being part of the team building amazing TV content experiences for Xbox's millions of users." 

Those 'experiences' will go beyond simply creating new original content. Microsoft is also working on enhancing the way viewers enjoy content, such as through interactive features and connected 'second-screen' experiences with Xbox SmartGlass. 

Source: Develop via: Digital Spy | Images via Microsoft

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So if you live outside of the US or UK your Xbox is pretty much worthless as a TV box aside from using Netflix, right? Good to know Microsoft.

still_rookie said,
So if you live outside of the US or UK your Xbox is pretty much worthless as a TV box aside from using Netflix, right? Good to know Microsoft.

They're trying to change that with Xbox One, but as RommelS already stated, it takes two to negotiate.

still_rookie said,
So if you live outside of the US or UK your Xbox is pretty much worthless as a TV box aside from using Netflix, right? Good to know Microsoft.

How did you get from them hiring a uk TV executive, to the TV features being uk and us exclusive in your head? A week ago you haters were bemoaning the TV features being us only, and look how that turned out.

The BBC One player and Sky TV have already been available on the xbox for the UK for a while. For Australia, Canada, South America and Asia there is nothing except Netflix, which again, only works in North America and some parts of Europe, so really, Asia and Australia have nothing and there is zero initiative from Microsoft, who have priced their console $100 higher than Sony.

Also, I'm not hating. If there was programming available for where I currently live I would buy the xbox one. But there isn't, so what's the point in me buying it? I'd much rather buy a pure gaming console that's priced $100 less and offers pretty much the exact same things for my region.

If MS can work with the cable companies to make it a set top box (a little converter dongle from the wall to the converter that hdmi to the hdmi in of xbox one) it will be a difference maker. They just need to make deals with cable companies. Cable companies could offer it as a premium service...somehow. But we'll see.

I don't know about that but they need American executives. I just don't want to be bothered with 3 minutes of movie between my 8 minutes of commercial watching.

So are they gonna go global with this TV stuff? Because I'm living in Europe, and I want to get excited. Don't let us down Microsoft!

SlimShady said,
So are they gonna go global with this TV stuff? Because I'm living in Europe, and I want to get excited. Don't let us down Microsoft!

they already said they are going to roll out support for everywhere.dont know where they support at launch though.

RommelS said,

It takes two to negotiate.

That's right one is MS and another is MS because they think they got monopoly. By the way that does not exist anymore beside their Windows OS which is going on the way to tablet route which has 4% meager market share. Wait couple of year and you will have Windows OS + Win surface less than 19% market share. Same as their crappy BING.

Auditor said,

That's right one is MS and another is MS because they think they got monopoly. By the way that does not exist anymore beside their Windows OS which is going on the way to tablet route which has 4% meager market share. Wait couple of year and you will have Windows OS + Win surface less than 19% market share. Same as their crappy BING.

Auditor, stop living in the 90's. You are stuck in the 90's. You rage like a teenager like when you were in the 90s. This has nothing to do with tablet or the OS. This is about Xbox One, and how Microsoft has to manuever its features in other countries. You posted your comment in the wrong place.