Amazon is basically giving away Kindles, for free

TechCrunch has confirmed with Amazon that they are, in fact, giving select Amazon users the ability to get a Kindle with no risk involved. If you purchase the Kindle through the promotion and, within 30 days, decide you aren't entirely happy with it, Amazon will let you keep the Kindle (and its snazzy cover).

It seems that the special offer is being extended to Amazon users who are regular book purchasers on the site. Amazon's offer says that "Because you've been an unusually active book customer, we're confident you will love Kindle." It's unclear what they mean by "active," but many users who have recieved the offer are those who purchase at least a book a month (some exceptions have been reported as well).

The deal is non-transferable and expires at 11:59 PM on January 25th, 2010.  Below are the conditions:

Terms & Conditions

This is a pretty bold move by Amazon. It seems that regardless of the amount of competition building up in the eBook market (like the Nook), Amazon seems pretty confident in their product. If you take advantage of the deal, what's really stopping you from calling within thirty days and saying you don't like it, even if you do? Unless heavy book readers are known to be, statistically, more honorable than non-book folk, Amazon could take a large hit by offering such a promotion. Will they let you keep the device, but somehow disable it from using the Amazon store, if you request a full refund? The terms of the deal don't mention any sort of catch like that. Perhaps they feel that even if you take it for free, they will still sell you enough eBooks to make up for the lost cost. It will be interesting to see if this works out in Amazon's favor. After all, the Kindle isn't cheap to make ($185 in parts).

Keep Kindle for Free

All images were taken from TechCrunch.

Report a problem with article
Previous Story

NeowinCast: Gamers, Episode #2

Next Story

Internet Explorer out of band patch released, update now

34 Comments

Commenting is disabled on this article.

Doesn't it have a sim card inside, which they could just disable?

I'm sure they also chose the customers very wisely.

acnpt said,
Doesn't it have a sim card inside, which they could just disable?

I'm sure they also chose the customers very wisely.

Hm... Not sure. But I haven't heard anything about them having a sim card... Maybe someone on here knows better? I'm curious now... It just uses Wi-Fi, right? Not cellular towers?

Here's a question, will they somehow lock your "free" kindle account to your amazon account so you can't sell it?

java2beans said,

Cause you can make money off of it by selling it on eBay?!!

But you told Amazon you wanted it, now you turn around and sell it?

Fulcrum said,

But you told Amazon you wanted it, now you turn around and sell it?

not allowed to change our minds are we? :)

Fulcrum said,

But you told Amazon you wanted it, now you turn around and sell it?

No. RTFA. If you tell Amazon you DON'T like it/want it, they will refund your money and let you keep it anyway.

If you don't like it but are still left with it, why not sell it on eBay?

java2beans said,
Do people here hoping to get an offer to try the Kindles or an offer to get a refund and keep the Kindles?

I think the latter... LOL

este said,
There's no such thing as a 'free lunch'

I think you must be a bit confused... they are giving away 'kindles', not 'lunches'.

Simon said,
But wait, there's more! Order now, and we'll throw in a second Kindle, absolutely free!

Just pay separate processing and handling.

Simon said,
But wait, there's more! Order now, and we'll throw in a second Kindle, absolutely free!

Do you have a reddit account? I had a desperate urge to upvote your comment and was momentarily confused by the lack of buttons.

Simon said,
But wait, there's more! Order now, and we'll throw in a second Kindle, absolutely free!

... but I'm still not done, order within the next 15 minutes and get Al Gore's new book, perfect for your bored to death Kindle readers all for only $249.95 and if you don't like it, keep the kindle and we'll refund your money, just pay shipping and handleing