Amazon offers digital downloads for UK customers

Amazon has started to offer digital downloads for UK folks. Now when you purchase certain games or software you’ll be able to simply download it from Amazon or a third party such as Steam, instead of having to wait for the postman to arrive.

This option was already available to US customers but now it’s jumped to Europe where the UK is the first country to get such access. Hopefully other countries will soon follow.

Right now customers can only download certain games such as Far Cry 3, Borderlands 2 and Mass Effect 3, and the digital download version is more often than not more expensive than the physical copy.

The digital marketplace also offers free to play games such as Second Life, DLC content and even Xbox Live content you can instantly redeem.

So far Amazon’s efforts aren’t very impressive when compared to the competition but you can be sure that the company will ramp things up in no time, and perhaps become a major player in yet another field.

Source: Amazon Via: Expertreviews | Amazon image via Shutterstock

Report a problem with article
Previous Story

CAPTCHA technology could become a thing of the past

Next Story

Poor design decision in Chrome makes it easy to steal passwords

12 Comments

Commenting is disabled on this article.

It's pretty sad this is available in US & UK before Canada, which is literally beside the US... I know Amazon likes to play it's cards close to the chest though...

Lexcyn said,
It's pretty sad this is available in US & UK before Canada, which is literally beside the US... I know Amazon likes to play it's cards close to the chest though...
And distance matters because...
The UK is a much bigger market with twice the population of Canada so it makes a lot more sense than when they usually launch stuff in Canada first.

The Dark Knight said,
I'd rather stick to Steam.

You can, and probably will do. amazon have had some crazy prices for games, and they do include steam keys for the ones that support it.

I've got a few games before now from amazon and the prices have been lower then that of steam's own sales.

Don't kick a horse in the mouth, it won't feed you.

"the digital download version is more often than not more expensive than the physical copy"

That always makes perfect business sense eh.? Meh..

Nice to see Amazon adapting to the changing world in which way we buy PC games.
If Amazon continue to look ahead all the time they stand to be around for a long long time. Shame many other retail stores don't follow this path.

TCLN Ryster said,
Adapting by charging us more for a bunch of downloaded 1s and 0s, than for a retail product with case, manual and DVD?

and that is different then going to the movies and watching it in a theater?... you'd paying for a service now not a product...

Actually watching it in a movie is nearly always better than watching it on your weedy home setup. Amazon's system simply delivers the files to the same system you're going to play it on.

TCLN Ryster said,
Adapting by charging us more for a bunch of downloaded 1s and 0s, than for a retail product with case, manual and DVD?

You'd think, that by not having to manufacture a plastic disc, case, and not having to print an insert and manual, it would save money, but I guess they need to pay for the bandwidth used for the download.

Also it's being able to get the product quicker than by post, which is like the next day vs super saver delivery for physical items kinda thing.