Amazon Prime subscription price goes up $20 to $99 a year

One of the best deals in the world just got a little more expensive. Amazon has announced it is increasing the price of its Amazon Prime subscription service from $79 to $99 a year, a rise of $20. The Amazon Student Prime yearly price will also be going up, from $39 to $49 a year. Amazon first launched Amazon Prime in the U.S. in 2005 and has since expanded it to a number of other countries.

That's the bad news. The good news is that if you have yet to sign up for Amazon Prime, you still have seven days to do so at the lower $79 price for the first year. Just a reminder; the subscription gives members free two day shipments of many physical products from Amazon.com, along with access to the Netflix-like Amazon Instant Video, with tens of thousands of movies and TV episodes. It also allows users to borrow one ebook a month for free from the Kindle Owners Leading Library, which has 500,000 titles.

So why the price increase? CNet reports that, in an email sent to Amazon Prime users, the company hinted that higher fuel and transportation costs were the main reason for the price hike. Earlier this year, the company was reportedly thinking about boosting the price to as high as $119. It's also possible that the increase is due to the company spending more on original content for Amazon Instant Video. Earlier this week, Deadline reported that Amazon will launch four new series for the service, including 'The After', a post-apocalypse show from 'The X-Files' creator Chris Carter.

Source: Amazon and CNet | Image via Amazon

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Oh... and what a stinger in the tale this was when I first said yes, Amazon Prime and they took £50.00 out of my account. They asked a for FREE Trial but failed to advise that after the trial ended they would automatically take out an annual subscription out of your account without emailing you to advise the Prime trial was coming to an end. I got my money back not problems back into my account within 3 working days which was great.

One of the best deals in the world just got a little more expensive
If it got more expensive then that means it was expensive earlier, and if so how was it one of the best deals?

I wanted to stop auto renew after I got their email but the manage prime membership page was blank for some reason. I sent an email to customer service (they sure do not make it easy to contact them directly) and they took care of it for me.

I fully understand their need to support their shareholders and make a larger profit so I'm not mad at them. However, it was no longer worth it for me as the free movie weren't one I really wanted to watch and the 2-day shipping most times were taking a week now. Also if anyone bothers to compare the items that are Prime eligible, they are always more expensive than elsewhere (including shipping sometimes). They have also started downgrading shipping to USPS, the king of mis-delivered and lost packages. So it's not much of a sacrifice for me.

I did enjoy it while it lasted but as another user commented, it will now force me to order less and save a bit of my money.

Still keeping ours. Looking at our statement for 2013, we spent right around $11000. Great customer service, no hassle return, a small increase is not a problem.

We'll be keeping ours as well. My accountant just told me that we accumulated a total of $64,372 on Amazon Prime expenditures last year.

Price goes up but it still has more than Netflix, what does Netflix have you ask? All Netflix has are B movies streaming and TV Show that rarely get any updates now or bunch of Documentaries, religious and Gay & Lesbian movies.


Now Amazon Prime has: 2 day free shipping, prime discounts, Prime Movies and TV Shows, Movies you can buy through streaming at Prime price same with TV Shows where you buy or rent the episodes the day after it was on cable, 1 month book rental and soon music streaming like Spotify maybe.

The only way Netflix would do good if they brought back the old price Streaming + DVD for $9.99 or Streaming + DVD/Blu-Ray $11.99 until than Netflix is bunch of nothing the streaming quality always fails because of ISP and soon Netflix will be raising prices by creating tiers like cable by how devices you can watch on.

Amazon Prime still a winner with many exclusive TV Series and Original series that are coming soon.

I cancelled the next time my prime gets billed.
It was £49 don't know what it is going to be, but, they way they have changed their delivery
and some of the couriers are a disgrace I have cut my amazon usage to 1% from around 90%.

It's up to £79 now! And don't get me started on their p*$$ poor couriers who fail to deliver on time (next day delivery took 4 days!!).

Edited by Vambo, Mar 13 2014, 6:05pm :

ThunderRiver said,
They could technically delight their customers more by offering unlimited music streaming.. like Google Play for that additional $20

They are working on that already problem is there is talks that you can listen a full album only 5 times than warns you to purchase, I do not like that since the price is going up they should be able to get licensing for music like Spotify.

I had noticed a couple years ago that the prices on Prime items were no longer competitive. There is often no difference between ordering from Amazon + Prime shipping and buying from any other merchant and paying shipping. Now that Amazon collects sales tax for my state, I have much less incentive to use them.

The funny thing is that it actually gives me less incentive to buy things in general, which is good for my wallet, I guess!

I hear ya. Amazon isn't as competitive in terms of pricing as it used to be, but I do dig that 2 days shipping service. Also, the Amazon Instant Videos do offer some of the shows that I watch (granted, I also have Netflix).

The sales tax is definitely a bummer, so indeed that I do not order from Amazon as much as I used to, as I can still get decent price elsewhere, if you know where to look (slickdeals, fatwallet etc)

Yeah sale tax is a bummer but I don't think that was Amazon's fault other than the politicians of that particular state enforcing to show up in you tax expenses when filing taxes. Still Amazon Prime is not bad they have been getting more exclusives compared to Netflix not sure what Netflix is doing anymore I know they got deals with Disney and Weinstein but they won't be available until 2016 I believe, when Amazon makes deals they start streaming their stuff the next day.

Lets also remember Netflix lost over 5,000 movies since last year and have not bothered with licensing, also I do not want to hear it is the studios because that has become a excuse for everyone.

You need a college email address, and you need to tell them when you are going to graduate etc. If you lie about when you graduate, they may or may not catch you, just saying.

ACTIONpack said,
how to get the student discount?

I think all you need is a student ID I like my student ID because it has no expiration date lol. Do they even make sure you still going to college?

I don't know, it's an additional $1.67 a month. It might break the budget, or I could just buy gas at Costco where I typically save $1.50 or more on ten gallons of gas.

Totally worth it either way. I do know that prime items can be more expensive, but it's still usually $3 or $4 less than the shipping would cost. So I honestly don't care.

Even at $99 the value adds up quickly, especially when you add family members. There have been plenty of times where leaving the house to grab a few random needed items only carried by certain stores would be a pain. A few clicks later on Amazon it shows up 2 days later (sometimes 1) for no additional cost. Throw in a few streamed movies and I'm not going to complain at $8.25/month.

As much as this saddens me that the price increase is happening, I love prime and the amount that I have used it this year more than makes up for the price increase. Prime video alone is worth it and only comes out to $8.25 a month with the new increase in price. Plus with all the shopping I do, this is nothing.

fusi0n said,
Inflation.. But, I will keep it.. $79, isn't the same $79 it was in 2005.. So much cost has gone up..

yep, $79 in 2005 is equivalent to $94.62 according to the US Bureau of labor statistics

Still very much worth it to me. NOT having to go to Walmart or other big box stores along with useful reviews of products is something I don't mind paying a premium for. Not to mention hassle free returns and some of the best customer service anywhere. I never use the video service, but it's nice to have I guess. I wouldn't mind doing without the video and staying at $79 for the year.

Hahaiah said,
Still very much worth it to me. NOT having to go to Walmart or other big box stores along with useful reviews of products is something I don't mind paying a premium for. Not to mention hassle free returns and some of the best customer service anywhere. I never use the video service, but it's nice to have I guess. I wouldn't mind doing without the video and staying at $79 for the year.

You are describing the Amazon customer service standard of a couple years ago. I have had more problems in the past two years than the previous 10 put together. If you had a problem, not only would they facilitate a quick return, but would often credit your account for your trouble or do something else consumer-friendly. Now, it seems like they only do the bare minimum and they are very anxious to have you not put down negative reviews on items and merchants.

The other problem I have experienced is paying extra for Next-Day delivery and FedEx still delivers it late. It rarely used to happen and now it is all the time. Amazon just apologizes and credits the $3.99 but that does nothing to help me when I have already left for a trip and I was anxiously awaiting a camera battery or whatever.

Hahaiah said,
Still very much worth it to me. NOT having to go to Walmart or other big box stores along with useful reviews of products is something I don't mind paying a premium for. Not to mention hassle free returns and some of the best customer service anywhere. I never use the video service, but it's nice to have I guess. I wouldn't mind doing without the video and staying at $79 for the year.
Agree

Every Christmas i keep getting offered a free months trial of prime which is perfect, as i would have no use for it again until the Christmas after.

A lot of items I purchase from Amazon using the standard free delivery turn up next day anyway.

LaP said,
So it's gonna be even more useless then before in Canada ...

It's already $89 in Canada I doubt it will go up for us. We only get 2-day shipping and have no Video service so I can't see them being able to justify the increase here.

It's supposed to be next day delivery in the UK but Royal Mail rarely make that target in my area for Amazon Prime deliveries.

Rohdekill said,
As noted on the other thread, they are raising prices while also being accused of jacking costs of prime selected items.

http://abcnews.go.com/Business...e-members/story?id=22882043

I like Amazon, but if the claims in the article are true then I hope they get raked over the coals on this one... and I mean hardcore. A class action and a stiff refund of full Prime fees for the years affected. This would hopefully force them to act responsibly going forward.

Rohdekill said,
As noted on the other thread, they are raising prices while also being accused of jacking costs of prime selected items.

http://abcnews.go.com/Business...e-members/story?id=22882043

Yeah, sometimes it seems like the non-prime item + shipping just ends up being a dollar or $0.50 more than the item with prime shipping. I go with the item with prime shipping because I already pay for it, but I've been noticing that kind of stuff more and more these days. All in all, it undercuts the value of amazon prime.

The video service has really fallen behind in terms of content as well. "Free" video updates with Prime membership isn't near that of Netflix. Additionally, their refusal to release their App on a few key platforms (Android and Apple TV namely), just gives more reason to drop them.

I'm not up for renewal again until November, but things have gotta change for me to keep it.

Shadrack said,

Yeah, sometimes it seems like the non-prime item + shipping just ends up being a dollar or $0.50 more than the item with prime shipping. I go with the item with prime shipping because I already pay for it, but I've been noticing that kind of stuff more and more these days. All in all, it undercuts the value of amazon prime.

The video service has really fallen behind in terms of content as well. "Free" video updates with Prime membership isn't near that of Netflix. Additionally, their refusal to release their App on a few key platforms (Android and Apple TV namely), just gives more reason to drop them.

I'm not up for renewal again until November, but things have gotta change for me to keep it.

Not sure but it is not Amazon refusing to have their streaming service on Apple TV but Apple it self not allowing them because the Amazon Streaming app on iOS devices you can Airplay to Apple TV but the quality sucks through Airplay you can not even get 5.1 surround like HBO Go.

What is more interesting the new streaming device Amazon is planning will allow Netflix and Hulu Plus on it yep their competitors talk about strange than again you can watch Netflix on your Kindle so who knows.

I was looking to buy a monitor off amazon prime. The Prime monitor was $360 and the lowest price available was $330+27 shipping.