Amazon selling Kindles at a rate of over 1 million a week

Amazon usually doesn't comment on the sales of its Kindle eReader devices. That changed today, at least a little, with a new press release that gave a tiny glimpse into the sales of the Kindle line up. Amazon claims that for the past three weeks it has sold "well over 1 million Kindle devices per week." It also says that Kindle devices are the best selling products on Amazon.com for the past 11 weeks, along with the most wished for and the most gifted product on the retail web site.

Amazon also gave a little more information on the specific sales of the $199 Kindle Fire tablet device. Dave Limp, the Vice President for Amazon's Kindle division said, "Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand. In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks."

That has to be good news for Amazon, especially considering the mixed reviews the Kindle Fire tablet has received from the tech and media press. The New York Times reported earlier this week that Amazon plans to release a software update for the Kindle Fire in less that two weeks that will feature some performance and multi-touch improvements. The update will also allow people to edit the list of items they have recently used on the tablet.

And what about the cheaper Kindle Reader devices? Limp said, "Our family of Kindle e-ink readers are close behind Kindle Fire on the Amazon.com bestseller list. Customers continue to report preferring their Kindle e-reader for long-form reading, and in fact we’ve seen many customers buy two Kindles – both a Kindle Fire and a Kindle or Kindle Touch – this holiday season."

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19 Comments

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I have no idea what people expect from the fire, nor what they see in terms of scrolling issues. In regular personal use, I have yet to see any issues or showstoppers.

Is it 'perfect' like so many apple lovers want it to be against their vaunted gazillion dollar toy? no. It is a reader with app functionality for browsing web and feeds and watching tv and movies. Sheesh.

I was in Staples tonight purchasing a computer chair and they had a Kindle Fire out on display. I checked it out because I might want to get my mother one for Christmas, but I'll tell you what it was a dog when I tried to view a magazine. Scrolling through the pages was pretty bad. I am rethinking my decision.

Wouldn't be surprised if Amazon reports 8 million Fires sold in 1/2 fiscal quarter compared to maybe 12 million iPads sold in a full quarter. Just wait until Q1 FY2012!

And what's the return rate on these? I thought I read an article on the web that there are some serious gripes over the Fire and a pretty mean return rate.

ir0nw0lf said,
And what's the return rate on these? I thought I read an article on the web that there are some serious gripes over the Fire and a pretty mean return rate.

Source?

Arceles said,

Source?

He's right, I saw it too, I think it was on Neowin in fact.

I think a lot of the returns issue is down to people not getting what they expected. For $200, people were expecting a cheap iPad, and what they got instead was a completely different form factor and OS, and as a result it got returned. OTOH many people who knew what they were getting into have (from what I've heard) never had a problem with it.

Still, it probably should make Apple think twice about the high price of the iPad. I know some Android tablet cost almost as much as the iPad, but many cheaper device are now available.

TruckWEB said,
Still, it probably should make Apple think twice about the high price of the iPad. I know some Android tablet cost almost as much as the iPad, but many cheaper device are now available.

The iPad is still a superior tablet in every way except price. They don't have anything to worry about.

Superior to the Kindle, yes. But will the iPad be superior to the new Android ICS tablet? You can have a 7" tablet with Android 3.2 for $299 or less on sale. Many 10" tablet cost less than the iPad.

Unless people really hate Android.... Apple is going to have tough competition.

TruckWEB said,
Superior to the Kindle, yes. But will the iPad be superior to the new Android ICS tablet? You can have a 7" tablet with Android 3.2 for $299 or less on sale. Many 10" tablet cost less than the iPad.

Unless people really hate Android.... Apple is going to have tough competition.

Android lags and has a subpar Store. Those two reasons alone are why the iPad owns basically the whole market right now. Maybe ICS will turn out to be super awesome, but they still have to kick the store up a notch. If not, they will fall even further behind when the next iPad comes around.

Yeah the iPad is expensive compared to others, but it really don't have any flaws. Except maybe the flash thing, but most people don't need that anyway.

greenwizard88 said,
I wonder how much this rush of low quality tablets will put people off to Android.

I don't have a fire, but the quality isn't sub oar from what I have seen.

greenwizard88 said,
I wonder how much this rush of low quality tablets will put people off to Android.

I personally think that people who buy a cheap tablet already know they're going to get an excellent built quality/performance from the device. So I don't know if it really pots of people

We have a Kindle Fire and it works great for what it is. The web browser is a little laggy, and sometimes the UI is a bit sluggish but it performs its functions well.

I suspect that they will get some of the laggyness worked out in a software update or two.