AMD 4800 Series to get a speed bump?

There are reports floating around the web today that ATI is planning to refresh its RV770 (4800 series to you and me) in an effort to add additional speed to its already highly successful card line-up. This would act as a stop gap until AMD is ready to release the RV870 (5800 series).

It is already known that Nvidia is in the process of shrinking the die size in the GTX200 (to be known as the GTX 200b) series cards in an effort to reduce power and especially heat output which would enable them to bump up the speed of the GPU giving them added performance without needing to resort to designing a brand new card. The new cards are expected to be called the GTX 270 and GTX 290.

There is a slight problem with this approach, one that ATI has had previous experience with. This approach doesn't always work effectively; they have already tried overclocking top-bin (best performing) RV770 parts with little success. In an effort to help this it is reported that AMD will tweak the actual internals of the GPU itself to enable the higher clock speeds they are looking for in an effort to keep the GTX 200b at bay.

This would seem to be a priority for AMD as its ATI division has been very profitable for the company as of late, some might say even propping up the bank sheet as its Phenom CPU has enjoyed considerably less success than anticipated before launch.

The 4800 series currently holds both the price/performance crown (4870) and the out-right performance crown (4870 X2) forcing Nvidia to radically drop the pricing of its GTX200 series products, if the GTX200b signalled a serious comeback it could force AMD to drop its prices, and with the current debt mountain that AMD currently has it could spell disaster to any idea of a recovery for AMD's bank balance.

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6 Comments

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How much money does the governments have in the bank? Everybody wants money... GM, Ford, Chrysler, now you think AMD should ask for money too?

If they go under, it's their own fault. Bad Phenom design, failure to compete with Intel. It would be bad for competition, but it's still their fault.

Can AMD ever really go under?

I mean without ATi there is no competition for nvidia at all basically. We have seen what nvidia's idea of fair prices were for high end cards. Had ATi not turned up with the RV770 then nvidias high-end cards would still be $499. Same with CPU's, without AMD there really is no direct competition for Intel. Which means Intel would set their prices how they saw fit. The fate of AMD affects two different markets, effectivly wiping all competition from them should they vanish.

Are there not certain things in place to stop one company having a monopoly over one specific sector? Ok so Microsoft basically have a monopoly over PC OS's, so thats not a good example. But wouldn't someone (governments?) step in with cash aid if AMD started faultering?

Just curious.

RobertH said,
Can AMD ever really go under?

I mean without ATi there is no competition for nvidia at all basically. We have seen what nvidia's idea of fair prices were for high end cards. Had ATi not turned up with the RV770 then nvidias high-end cards would still be $499. Same with CPU's, without AMD there really is no direct competition for Intel. Which means Intel would set their prices how they saw fit. The fate of AMD affects two different markets, effectivly wiping all competition from them should they vanish.

Are there not certain things in place to stop one company having a monopoly over one specific sector? Ok so Microsoft basically have a monopoly over PC OS's, so thats not a good example. But wouldn't someone (governments?) step in with cash aid if AMD started faultering?

Just curious.

They have private investment funding comes from them whether or not they wish to pay is private between AMD and them(meaning the middle eastern investors atm i think).

The best thing out of this would be for ATi to release a faster 4800 series card, as well as drop the prices on the current ones. That'll show NVIDIA who's on top.

yea the faster ... the faster the better . :)

cant wait for next gen cards RV870 & GT300 one of the two would be mine !