AMD 690 series chipsets to launch in February

AMD will launch its 690 series chipsets by the end of this month, according the sources from Taiwan-based motherboard makers. AMD acquired chipset and graphics processing unit (GPU) company ATI in October 2006, and this new chipset series for AMD processors comes as a development of the merger. The AMD 690 chipset series will include variants incorporating integrated graphics processors (IGP) based on the former ATI's Radeon graphics technology, and is designed to be paired with the ATI-developed SB600 south bridge, said the sources. At least two IGP versions are planned which promise to offer higher visual performance than current IGP solutions, noted the sources. Additionally, the higher-end variant, the AMD 690G, will offer extra support for features including DVI, HDMI, and HDCP, added the motherboard makers.

With Nvidia's range of IGP chipsets such as the GeForce 6100 and 6150 going strong in the market, the release of the 690 series should help AMD win back the market share ATI lost after the two companies merged, added the sources. AMD's development of IGP chipsets not only greatly advances the company's technology it also allows the company to be able to supply its own chipsets that support its CPU without relying on other chipset makers. In the long run, AMD's IGP chipsets could pose a big threat to the market covered by independent chipset makers, such as Via and SiS, as well as Intel's IGP chipset market, added the sources.

News source: DigiTimes

Report a problem with article
Previous Story

IE 7 Phishing Bug For Windows XP Appears Early

Next Story

The Ship gets a new patch

3 Comments

I find it funny how they picked the 690 name tag when NVIDIA there direct chipset competitor are selling a 680i / 680a chipset (for Intel and AMD). If a consumer didn't know any better he/she might think the 690 is superior simply because of the declination. and purchase that over the NVIDIA offering.

I'm sure they could have chosen a more appropriate more neutral name.

Commenting is disabled on this article.