Over the next two weeks AMD will slowly begin to introduce its new brand name for high end desktop CPUs. The brand, Phenom, will succeed Athlon on all K10 offerings. Dual-core Agena processors will be labeled as Phenom X2; quad-core Agena as Phenom X4. The halo products, Agena FX and its family, will receive the brand name Phenom FX.
The Athlon and Sempron brands will become AMD's mid and low-range processors. AMD is also expected to introduce a new processor naming scheme in next few weeks for it's new Brisbane low-voltage dual-core processors.