AMD: Read Our Lips, No New Price Cuts

An incipient price war between chip giants AMD and Intel may fizzle out after some midsummer skirmishing as AMD has no plans to further cut CPU prices any time soon, said Gary Bixler, AMD's director of marketing for North America. Intel is widely expected July 22 to cut prices on its three desktop quad-core processors and July 29 to its quad-core server SKUs. The Intel price cuts are perhaps all part of its own cunning plan, but they come on the heels of AMD's own round of price-slashing last week. There's no small amount of speculation that Intel's anticipated move is a reaction to AMD's, and from there the leap to predicting a brand new price war isn't a terribly long one.

But all-out war just isn't going to happen, asserted Bixler, whose company cut prices to its range of dual-core Athlon 64 X2 and FX processors by as much as 33 percent last week. "We've tried to be very transparent on price actions. Things got crazy last year, but this year we made it a point to provide the channel with what it wants, which is a predictable business, a stable business. We communicated that price move well in advance to our channel partners. We haven't announced our next price move yet, so take that at face-value -- another one is not imminent," he said.

View: The full story
News source: CRN

Report a problem with article
Previous Story

Will ISPs begin to filter their networks for illicit music?

Next Story

Security firm: Don't use iPhone Web dialer

12 Comments

Commenting is disabled on this article.

I don't think AMD can afford any more price cuts. Personally I think they are about to pull a 3dfx if they don't turn things around.

Yep, my thoughts exactly. With the Core 2 line outperforming the Athlons, AMD just has to hope that all the low-end market goes their way. They certainly have low prices.
But, I still think they're in deep trouble. You can't be profitable enough just selling to the low-end market, not with the massive debt that AMD acquired with their rash of acquisitions.

Croquant said,
Yep, my thoughts exactly. With the Core 2 line outperforming the Athlons, AMD just has to hope that all the low-end market goes their way. They certainly have low prices.
But, I still think they're in deep trouble. You can't be profitable enough just selling to the low-end market, not with the massive debt that AMD acquired with their rash of acquisitions.

Yeah. I was looking at zipzoomfly and they're selling AM2 3000's for like.. 28 bucks! That's mad cheap, y0!

verry happy with my athlon 64 x2 6000+ and my dual SLI 7800GTs for now. no need to change anything. so a pricedrop from either platforms won't make me buy any CPUs for now

HA... sure. Just wait till AMD gets back on top. You'd pay more for a less powerful chip? Interesting. Why not just buy the CPU that gives you the most bang for your buck at the time? I swing both ways when it comes to AMD, Intel.

Vegetunks said,
LMAO! You're an idiot! Personaly I use AMD for Windows and Intel for Mac, thats the way it should be

That doesn't make sense.

Buying the best chip for the money is what makes sense. Which meant my last computer was an Athlon 64, my next will feature a Core 2, and my laptop has the original Core.

never have and never will buy AMD., but really it's a personal thing, like ford and Holden (if your an aussie) if not umm like Coke and Pepsi. some like one other like the other adn some just don't care, everyone has their reasons, so deal with it adn don't get insulting.


p.s. how the hell are you paying more for a less powerful chip, or are you just assuming at some point that will be the case??? as it definatley isn't now

whocares78 said,
never have and never will buy AMD., but really it's a personal thing, like ford and Holden (if your an aussie) if not umm like Coke and Pepsi. some like one other like the other adn some just don't care, everyone has their reasons, so deal with it adn don't get insulting.


p.s. how the hell are you paying more for a less powerful chip, or are you just assuming at some point that will be the case??? as it definatley isn't now

Well, seeing as I'm 27 and remember back in the day when AMD was "right there" with Intel, if not beating them in the price/performance range. I bought Intel if they were the best chip for the money.. I bought AMD if they were better at the time I chose to build a new PC. So quickly do people forget the Athlon vs P3 and P4 wars, and how AMD was on top for a few years... then came the x64. Intel had not the price vs. performance crown then.. has it now for some models of chips. I for one pray that AMD is still in the ring as long as I'm alive. You know, competition keeps driving prices down, and innovation up!

What on earth? Intel's price cuts have been planned and public for numerous months, how can they be a knee-jerk reaction to AMD's drops?! :confused:

I was going to say the same thing. We've known for MONTHS that there'd be a July price drop, even before price drops earlier this year.