AMD to Follow Intel's Viiv, Debut Its Own Brand

Advanced Micro Devices is set to introduce a special brand-name for entertainment-oriented personal computers (PCs) running certain chips from the company as well as certain chipsets from the manufacturer's partners among core-logic designers. A separate brand-name for computers developed for digital media is likely to compete against Intel's already well-known Viiv-branded PCs.

Henri Richard, head of sales and marketing, told the annual analysts' day at AMD's Silicon Valley headquarters that it would also come up with a new brand for its digital media platforms in 2006, but did not reveal the name, reported Financial Times news-paper. Intel Corp., the world's largest chipmaker, introduced lately its own brand-name for consumer-oriented computers, namely Intel Viiv. While the company has not disclosed hardware peculiarities of the new platform, it revealed a list of capabilities that a PC should support in order to carry the trademark.

News source: X-bit labs

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