AMD to Partners: Produce your Own-Designed High-End products

ATI, a division of AMD that develops graphics processing units (GPUs) and core-logic sets, is expected to allow graphics boards makers to design and produce certain high-end graphics boards on their own manufacturing facilities. The move is likely to make AMD's graphics chips more popular among manufacturers and consequently end-users.

For several years now both ATI Technologies and Nvidia Corp. did not sell chips for high-end boards to its partners, but supplied graphics cards already made under GPU developer's supervision by a contract manufacturer. While such business model ensures that end-users get quality high-end graphics adapters, this reduces choice and competitive advantages add-in card manufactures may offer to their customers. According to a news-story by HKEPC web-site, AMD has decided to allow manufacturers of graphics boards to produce Radeon X1950 XT graphics cards using their own design and manufacturing capacities. The Radeon X1950 XTX boards will still be made under supervision of ATI.

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News source: Xbit Labs

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8 Comments

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It all depends on if they continue to make their own drivers... the hardware might change, but ATI must keep a commitment to catalyst driver support.

Quote - ANova said @ #1.1
Negative. It will only cause more problems.

It won't be that bad. Custom midrange cards produced by manufacturers have often performed better than the reference designs. Now they'll be able to push the high-end a little further as well.