Analyst calls BlackBerry Z10 US launch sales "tepid"

On Friday, BlackBerry launched in the US what may be its last ditch effort to get back into the competitive smartphone race with the BlackBerry Z10. Sales started for the AT&T version of the smartphone that is the first to use the new BlackBerry 10 operating system.

However, the $199.99 smartphone (with two year contract) apparently got off to a very slow start this weekend in terms of sales. Bloomberg reports that, according to information from Goldman Sachs analyst Simona Jankowski, the launch of the BlackBerry Z10 got off to a "tepid" start in the US.

Jankowski stated, "Our retail checks at over 20 store locations since March 22, including at AT&T, Best Buy, and RadioShack, revealed a surprising lack of marketing support and poor positioning of the product. We also saw limited advertising around the launch."

BlackBerry's share price went down over three percent in trading today over the news of the slow US launch of the Z10. Verizon Wireless will start selling its own version of the touchscreen-only Z10 on Thursday in the US and both Sprint and T-Mobile are also supposed to start selling the smartphone in the near future. BlackBerry plans to launch a second BB10 smartphone, one with a QWERTY physical keyboard, sometime later in 2013.

Source: Bloomberg | Image via BlackBerry

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11 Comments

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Except that BB10 is quite good, I'd say much better than WP8. It's too bad it took all this time for RIM/Blackberry to come out with this, they lost a huge chunk of the market and people lost patience in waiting.

astalvfnw said,
i agree bb is much better than wp. wp is way behind everything.

Except the parts that Android IS copying and Apple wants (but can't because of an agreement with MS) to copy yeah. BB is better. Oh except for the FPIS compliant out of the box, and they're still behind on apps and really who cares about BB anymore?

webdev511 said,

Except the parts that Android IS copying and Apple wants (but can't because of an agreement with MS) to copy yeah. BB is better. Oh except for the FPIS compliant out of the box, and they're still behind on apps and really who cares about BB anymore?

Settle down Bitter Betty. Not everyone is going to be a hard core WP fanboy, such as yourself!

And you have Misek who is reporting something quite "opposite" - you never know with these analysts and how they can check similar channels and report different numbers

They'd still exist. So they can put out articles that say "Analyst predicts Blackberry will eventually make a new phone that is better than the older one"

.Neo said,
If companies were transparent about sales figures there wouldn't be a need for these so called analysts.

Give them a couple of weeks... We are not talking about years ....cough, cough...