Analyst: Nokia Lumia 1020 sales off to 'modest' sales start

AT&T started selling the Nokia Lumia 1020 on Friday in its retail stores in the U.S., but a new analyst report claims that so far, the latest Windows Phone 8 device has not exactly been flying off the shelves. The report comes from William Power of R. W. Baird, who said that the firm visited a number of AT&T stores this past weekend to check out sales of the device.

According to Barron's, Power claims that while AT&T store representatives praised the Nokia Lumia 1020, and its 41-megapixel camera, so far sales of the smartphone were called "modest at best." Power claim that the firm only found a handful of AT&T stores that were sold out of the Lumia 1020, and that sometimes, the firm found that they were the first people to ask about the phone when they went into retail stores.

So what might be the sales hold up? Power claims that the high price for the Lumia 1020 ($299 with a two-year contract) might be an issue. Some customers were also apparently concerned with switching over to the Windows Phone 8 operating system itself.

AT&T took pre-orders for the Nokia Lumia 1020 10 days before the smartphone went on sale in stores. While the carrier quickly ran out of its first online pre-order shipments, AT&T's site is currently showing that the phone is in stock in all three of its colors.

Source: Barron's | Image via Nokia

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38 Comments

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Nothing like launching a flagship device on a single carrier. If they would have launched this on Verizon I would have gotten one.

Particular use case for this phone. You'll have to want an epic camera to even consider it worth while.

It isn't a run of the mill device by any stretch and it's pricey so it wouldn't be exactly surprising to find it selling adequately without setting the world alight.

To be honest I'm lost when it comes to Lumias now. Seems to be a new one literally every week lol

That's not even the issue here. The lumia 1020 is not targeted for EVERYONE. The 92x phones hold that responsibility. The 1020 is targeted for the photo enthusiasts, so it's expected that the phone will not be flying off the shelves

kidjenius said,
That's not even the issue here. The lumia 1020 is not targeted for EVERYONE. The 92x phones hold that responsibility. The 1020 is targeted for the photo enthusiasts, so it's expected that the phone will not be flying off the shelves

Even if you are not EVERYONE and even a photo enthusiast, it's a big ask to move to windows phone. This phone has so many hurdles. AT&T, price, Windows Phone OS.

korupt_one said,
you will be waiting till after hell freezes over for that.

I don't reckon so. Especially when Nokia vice-president Bryan Biniak has publicly stated that WP8 will struggle to really compete with Apple and Android devices because of the lack of apps on the platform, which is in no small part thanks to Microsoft's priorities lying in other areas, with Windows Phone being a lesser concern.

http://www.pocket-lint.com/new...crosoft-to-get-a-wriggle-on

Unless MS up their game for their prime mobile phone partner, there could be rumblings in Espoo.

Nokia bet the farm on WP8, but MS won't go bust if it fails.

john.smith_2084 said,
Let us know when Nokia makes a phone sold on the Google play store

Why? Do you want apps or something!

I agree, Nokia needs to make the Android move now. They really do not have any choice -- they could be out of cash next year. WP8 fans are so focused on the fact that Nokia is producing relatively good selling WP8 phones, that they don't realize just how shaky Nokia is. WP8 just doesn't attract enough customers to keep the company afloat. Nokia is resorting to desperation measures to get enough cash to stay in business. They made this really weird deal where they bought entirely a business they partially owned, so that they could raid its cash. Caused their bond rating to go to sub-junk status. It's even more complicated than I'm saying, you can see details here:

http://computingcompendium.blo...taking-windows-phone-8.html

Really, Android looks like the only option... I hope they haven't locked themselves out of that contractually in their deal with Microsoft. Given their cash situation they are hopefully moving now.

I personally am shocked that Microsoft cares so little about WP8. They just keep jamming the tablet portion of Windows 8 down everybody's throat, even though it is clear people don't want it. At least with WP8 there really do seem to be people that want to use it, so why the Microsoft apathy?

Considering I pre-ordered and am still waiting on delivery and I've run into many on twitter in the same situation I'd imagine they are off to a start Nokia had prepared for.

I do need to go into a store and get my hands on one... two att stores I called were already out of stock.

MrHumpty said,
Considering I pre-ordered and am still waiting on delivery and I've run into many on twitter in the same situation I'd imagine they are off to a start Nokia had prepared for.

I do need to go into a store and get my hands on one... two att stores I called were already out of stock.

Without real numbers it's hard to say just how many AT&T ordered or how many Nokia made in it's first shipment. Only time will tell but with the cost of this device even selling just 100k makes AT&T $30mil upfront before they add up the monthly plan charges for 2 years.

Dot Matrix said,

Which is?

Probably the one that will be announced when GDR3 will be ready; my guess is that will be HD and hopefully will have at least 32 GB of memory and will be polycarbonate and not aluminum. The 925 does not inspire me at all...

jEN0VA said,
Nobody wanted this phone. We want a true follow-up to the Lumia 920.

That's coming, but not till holidays I bet. 930 or maybe a 950 if they want to jump a few numbers.

I want this same phone with a bigger screen... 4.8 or 5.0 inches.... removable battery and microsd for replacing my Lumia 822.

NOKIA MUSIC IS AMAZING, BTW.

jEN0VA said,
Nobody wanted this phone. We want a true follow-up to the Lumia 920.

Loads of people wanted this phone. People wanted the 808 camera in a lumia, basically what I've been holding out for, not released yet in the UK and I'm hoping the price won't be too high.

KingCurry21 said,
I'd say Lumia 940 since it seems like they're going by 20s. Lumia 900 preceded it, did it not?

That's true but then look at the 800, there's a custom 810 for tmobile while Verizon has the 822. There was also the 710-720 and so on. So while it's true that they jumped up by 20 for the 900-920, they didn't for some other models.

GP007 said,

That's true but then look at the 800, there's a custom 810 for tmobile while Verizon has the 822. There was also the 710-720 and so on. So while it's true that they jumped up by 20 for the 900-920, they didn't for some other models.

hmmmm you're right. nokia is probably going to do the unexpected. nokia lumia 937 lol.

illegaloperation said,
It's not suppose to be for a volume market: it's mostly for enthusiasts.

The Nokia Lumia 920 is Nokia's volume product.

This is true, it's a higher end device and the price shows it. Also, while it'd be nice to be selling like crazy at the same time because of the price it can make Nokia a good chunk of cash without having to push large volumes like the lower end 520 for example.

illegaloperation said,
It's not suppose to be for a volume market: it's mostly for enthusiasts.

The Nokia Lumia 920 is Nokia's volume product.


What a ridiculous state of affairs - let's face it, Nokia are no longer in a position to **** about with low volume, low appeal niché products for enthusiasts.

The shareholders must be cacking themselves if this is how Elop is allowing the business to be run, when what they need is high volume, mass market handsets flying off the shelves - hopefully putting some money back in the bank along the way.

maybe you're right. I suppose the true successor to the 920 would be this fall? and the camera itself justifies the price. my only concern is that the specs are a bit dated.
honestly I would buy this in a heartbeat if I had an upgrade and if it were on sprint.