Analyst predicts 2014 launch for Apple television

There's been rampant speculation that Apple's secretly working on its own television, often referred to as iTV, for quite some time. One thing the rumors and speculation hasn't provided is a probable release date. Some analysts have predicted a release date as early as later this year, but at least one analyst isn't so sure we'll see an Apple-branded television that soon.

According to a report at BGR, Mark Moskowitz, an analyst at JP Morgan, isn't expecting an iTV release until 2014. In a note to investors, Moskowitz gave a bearish market outlook for iTV unless Apple changes some of the traditional interface features of televisions. Moskowitz hinted that Apple may be better off updating its set top box, Apple TV, to provide an enhanced television experience for viewers.

We are not sure that the Apple premium could prevail in the TV market, unless there is a radical change of the user interface, integration of the TV programming and data content, and use of gesture or voice control. ... We believe Apple can design a smarter set top box to manage all components behind the end user’s TV experience, as well as eliminate the oft-cumbersome user interface provided by the cable and satellite operators.

While Moskowitz's predictions may be accurate, Apple already has the technology to meet his prerequisites for a successful television. The company has a voice control platform in Siri, and its interfaces on the iPhone and OS X have been lauded by consumers. Given the company's penchant for elaborate announcements, it's hard to imagine Apple announcing a television that didn't attempt to change the traditional television interface in some way.

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this is how apple "reinvents tv" by putting out UHD 4k and call it "Retina TV" when not one video provider out there supports above 1080p...

neufuse said,
this is how apple "reinvents tv" by putting out UHD 4k and call it "Retina TV" when not one video provider out there supports above 1080p...

Being that they just discovered 1080, I doubt they will do 4K.

nohone said,

Being that they just discovered 1080, I doubt they will do 4K.

but but but the retina!!! *cries* hehe... yeah Apple TV was always behind in video output.....

Cool, with their marketing, the world will look back to see when Apple invented Television. All prior television will be called Radio + Pictures, as Apple hadn't invented it yet.

Trollish, but considering people think Apple invented the MP3 player, the Smartphone, and even touch screen technology that all existed many years before Apple, it wouldn't surprise me if they truly did pull this off.

Hardly. Now come back to reality.

I do find it funny, though, that I never see people claim Apple invented anything, but I always see a similar claim by the detractors along the lines of, "people think Apple invented product X." Then they are quick to point out when another companies had said technology first, and how they did it better.

Something you've made a career of.

Just today, I saw someone at Engadget saying that S-Voice's interface looked a lot like Siri's (which it does) and then someone chimed in with, "Oh, there you go, thinking Apple invented voice commands when Android had it since version 2.whatever." Like, seriously, he wasn't saying that. There's obviously more than Apple's way to present voice centric software to a user. Look at Google and Microsoft's implementation in their mobile platforms. Each look different, but that's another thread.

In reality, it's not that Apple is tricking people into thinking it invented something. No, not at all. Apple just has strong brand recognition, so their product names become synonymous with the technology. That's why you have people referring to a Sony MP3 player as an iPod or Sony iPod. Kind of like how most people call adhesive strips Band-Aids, facial tissues are known as Kleenex, and all flavored sugar that you add to water is Kool-Aid.

Apple already tried something similar not to long ago and they were shot down.
Apple tv would mean:
More useless restrictions
cost would be too high
it would get boybotted very fast
i don't see how apple could win.

The Apple Newton was canceled as well, yet so many years later the iPhone, iPod touch and iPad seem to be a big hit.

Rumour - check
Prediction - check
Analyst - check
credibility - zero
accuracy - zero
news value - zero

We have a winner.

ahhell said,
Rumour - check
Prediction - check
Analyst - check
credibility - zero
accuracy - zero
news value - zero

We have a winner.


I must admit I'm a big rumor fan, but whenever I read "analyst" I just shake my head and move on.

GS:mac

There is more money to be made off the services end of this (taking over or subverting the cable industry) than selling displays with apple tv's integrated into them. All these analysts are totally missing the ball here. It is going to take a long while for Apple to solve the problem of Cable co's owning the internet pipes (govt deregulation?) so they can push tv into the 21st century. Otherwise, what the hell is so special about an apple branded display with a non-upgradeable apple tv built in?

adam7288 said,
There is more money to be made off the services end of this (taking over or subverting the cable industry) than selling displays with apple tv's integrated into them. All these analysts are totally missing the ball here. It is going to take a long while for Apple to solve the problem of Cable co's owning the internet pipes (govt deregulation?) so they can push tv into the 21st century. Otherwise, what the hell is so special about an apple branded display with a non-upgradeable apple tv built in?

the internet is already in independent control at the ISP end, nothing says cable companies are the only ones that can run the internet... there are tons of ISP's out there that have no cell phone or television divisions, they are just pure internet... only problem is its so easy to bundle internet with your cable and the average person just goes that route because it is easier

Unfortunately the last mile of connectivity is dominated by Cable Co's. They will fight tooth and nail any other company that wants to come in and take a bite out of their profit machine. Hence why we are seeing data caps, oversubscribed nodes, and all other terrible aspects of US broadband infrastructure. It is intentional crappiness.