Analyst: Ultrabooks to take market share from Apple

The ultraportable notebook market has been dominated recently by Apple, who has scored a huge sales hit with its MacBook Air. Computerworld.com reports that according to a prediction by an analyst, Apple's share of the ultraportable notebook market will be reduced greatly in 2012 thanks to a large number of Windows-powered products based on Intel's Ultrabook design.

The report, written by Brian Marshall of International Strategy and Investment Group, predicts that Apple will sell 8.4 million MacBook Air notebooks in 2012 and 10.4 million of the laptops in 2013. Marshall believes Apple's current share of the ultraportable notebook category is currently at 89 percent. Ultraportable, in this case, means a notebook that weighs under three pounds, uses an SSD for storage and a screen with the size of at least 11 inches.

Marshall believes that the number of Ultrabooks, all using Microsoft's Windows, that will be released in the next year will cause Apple's share of the ultraportable market to go down to 46 percent in 2012 and a mere 32 percent in 2013. However he added that none of the PC makers will beat Apple individually.

Pricing for those Ultrabooks will be a key factor with Marshall saying, "Success hinges on reaching mainstream notebook PC prices close to $700, or 30 percent below the base 11.6-in. MacBook Air model at $999."

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Hmmm let me get this straight you all would pay for something that has an i5 or i7 and be crippled by weak graphics and has less ports but its thinner and smaller screen and is made out of aluminum for a higher price when you can get a 15.6 with better cpu and graphics card and optical drive?

I don't think it will impact Apple's sales much because the main reason to use a Macbook Air or other Mac is because they're not running Windows. I know in my own case, I switched to Mac to get away from Windows, so no Windows ultrabook would entice me.

One huge turn off for the Ultrabooks I've seen so far, is build quality. I used the Asus that was on display at Best Buy and was quite turned off by the Plastic, malleable feel. It lacked rigidity when opening and closing. The Samsung was a tad sturdier, but still lacked behind that of the Macbook Air. I'm not opposed to competitors, quite the opposite, but if you're marketing towards that segment, build is just as important as specs. The tablet market has proven this to be the case as well.

Yes definitely Ultra books have a high chance of grabbing market share from Apple mainly because 1) They will be cheaper than a Mac book Air 2) They will be more flexible i-e different companies different specifications 3) Many people prefer windows due to their own reasons such as never having an experience of using OS X or straight hate for apple 4) I dont know whether if they have Blu-ray drives on them, if YES than Boy Air is going down.

Just make the same thing and make it cheaper. Apple overcharges. Maybe us Windows users aren't as good as rationalizing a companies big fat profits. I don't care that the corporations won't make profits as big as Apples. I care that I will be paying a LOT less for a more usefull OS for me.

I'm going to buy an ASUS Zenbook next month. Love how sleek it looks and it feels great. I will also get a AOC Portable Monitor because I need more screen for the Zenbook.

I would buy it today but I'm curious what CES will show for next year. Better to wait than to regret.

Isn't it about time we saw product placement in TV series and films other than an Apple device? M:I IV was a joke of Apple product placement.

So... Having other options than MacBooks in the thin laptop market will reduce said Macbook's market share, but Apple will keep its edge over competitors thanks to their brand name.
You don't need to be an analyst to say that...it's obvious.

By your statement their brand name should have helped them go over 6% marketshare world wide.

Aethec said,
So... Having other options than MacBooks in the thin laptop market will reduce said Macbook's market share, but Apple will keep its edge over competitors thanks to their brand name.
You don't need to be an analyst to say that...it's obvious.

shadodemon said,
No descrete graphics or dvd burner and not a lot of ports is a fail.

It depends what your typical use is. I personnally burn less and less DVDs (probably 4 or 5 last year), and I'm not gaming as much.

shadodemon said,
No descrete graphics or dvd burner and not a lot of ports is a fail.
Who uses DVDs? I took my optical drive out and replaced it with another hard drive 5 years ago and haven't needed a DVD since. And even if you do use one - how often? Get an external burner.

shadodemon said,
No descrete graphics or dvd burner and not a lot of ports is a fail.

The Macbook Air ( I'm using one now) is very solidly built and has no moving parts except for the fan which comes on once in a while.

As a current owner of a MacBook Pro I can see myself buying an Ultrabook if they keep improving. I don't need an optical drive but I'd like really a 17" model. I know it sounds crazy why would you want a notebook that is designed to be slim and light in a large 17" form factor? That just sounds counter productive. But really all I want is a large display housed in something that's about 4 pounds in weight without an optical drive without a hard disk, just a slim SSD made from a PCB with NAND flash and a low voltage CPU etc

So if Ultrabooks keep gaining in screen size (I saw a 15" model the other day) then I can definitely see me buying one.

Vice said,
As a current owner of a MacBook Pro I can see myself buying an Ultrabook if they keep improving. I don't need an optical drive but I'd like really a 17" model. I know it sounds crazy why would you want a notebook that is designed to be slim and light in a large 17" form factor? That just sounds counter productive. But really all I want is a large display housed in something that's about 4 pounds in weight without an optical drive without a hard disk, just a slim SSD made from a PCB with NAND flash and a low voltage CPU etc

So if Ultrabooks keep gaining in screen size (I saw a 15" model the other day) then I can definitely see me buying one.


Buy a


dell latitude Z is a 16.4in. Under 4 pounds notebook with SSD... Fits your description rather well, doesn't it ?
Might be a little pricey though

MaDDentist said,

dell latitude Z is a 16.4in. Under 4 pounds notebook with SSD... Fits your description rather well, doesn't it ?
Might be a little pricey though

Dell stopped selling that a while back. But I agree it's great. Beautiful too.