Analysts Cast Doubt on 20% Mac Market Share Claims

Data from two leading research firms has cast doubt on claims that Apple's retail market share has reached 21%, a claim originating from a 1394 Trade Association release praising Apple's use of Firewire 800 ports on the new iMac. The industry group claimed that Apple's share in the consumer market had reached 21%. A group spokesperson confirmed the figure to vnunet.com, citing a CNBC report that also listed HP's consumer retail market share at 37 per cent and Dell's at 11%. The group contends that the figures are only for retail sales, though that would still not account for an 11% share from Dell, which does virtually all its business directly.

However, data from other research firms appears to contradict 1394 Trade Association's claims. IDC analyst Doug Bell told vnunet.com that his firm recorded Apple's consumer market share for all of 2006 at just 6.3%, with HP's at 27.5%and Dell's at 25.5%. In the first quarter of 2007, Apple saw its market share grow, but only to 7.6%. IDC does not yet have data from Q2. Research firm Gartner also cast doubt on the possibility that Apple's market share had exploded. The firm did not yet have consumer-specific data for Q2 available, but the company did not have Apple among the top five in total sales. CNBC could not be reached to verify the aforementioned report.

Apple said that it sold 1.517 million Macintoshes in Q2, representing just 2.5%of the 61 million PC sales logged by Gartner. HP's market share was listed at 18.2%and Dell's at 15%.

News source: vnunet.com

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Here is something ironic. In the Apple Vs. PC commercials Apple is always going on about how the PCs are only for serious applications, but right now I'm dual-booting Ubuntu and a nLited version of XP. I only have this version of XP on to PLAY GAMES. In fact there is a far great variety of games for the PC, using Windows, than ANY OTHER computer and OS combined. If it weren't for this I would go completely over to Linux instead.

Indeed, but it's not like Apple can exactly go "yeah PCs are great for games and Macs are rubbish" or accept that more people play on a PC than a Mac. Nope; instead they go for misleading low blows. Call me when they stop tying the OS to hardware and when you can actually play most computer games on Mac.

theyarecomingforyou said,
Indeed, but it's not like Apple can exactly go "yeah PCs are great for games and Macs are rubbish" or accept that more people play on a PC than a Mac. Nope; instead they go for misleading low blows. Call me when they stop tying the OS to hardware and when you can actually play most computer games on Mac.

The only ad that they even remotely got right about Windows was for the UAC "feature" under Vista. Linux does UAC far better and WAY less annoying as well.

PsykX said,
These stats make no sense at all :|

stats dont supposed to make sense :P these are made from usually about ~30m unique visits to many websites.

Ledward said,
1394, hrm. Does anyone HAVE a Firewire device?

I have a Firewire port... on my PC. I thought it was going to be a portal to a world of soon-to-be-unveiled hardware goodness back in Dec 2003.

...

Still waiting

Haha, they still have a lot of differences. They did that because IBM couldn't catch up with Intel and they had no clear roadmap planned.

From a design, usability, OS stability, malware-free, product-desirability perspective, Jobs puts other leaders in this industry to utter shame.

There's a good reason for such brand loyalty when it comes to Apple. e

LTD said,
From a design, usability, OS stability, malware-free, product-desirability perspective, Jobs puts other leaders in this industry to utter shame.

There's a good reason for such brand loyalty when it comes to Apple. e

oh, hah,... wow... that was great.... I lost my breath for ages from that laugh...

there's a difference between brand loyalty and blind loyalty when you look at everythign your company does as th best and refuse to look at all the things others do better.

LTD said,
From a design, usability, OS stability, malware-free, product-desirability perspective, Jobs puts other leaders in this industry to utter shame.

There's a good reason for such brand loyalty when it comes to Apple. e


LOLed hard.
Now I really desire to use Steve Jobs. He's so well-designed and loyal.

LTD said,
From a design, usability, OS stability, malware-free, product-desirability perspective, Jobs puts other leaders in this industry to utter shame.

There's a good reason for such brand loyalty when it comes to Apple. e

You can say the same things about a rock as well.

Foub said,

You can say the same things about a rock as well. :rolleyes:


Except a rock doesn't cost more than it should just because it carries the Apple logo on it. Unless Apple starts selling iRocks.

Croquant said,
Except a rock doesn't cost more than it should just because it carries the Apple logo on it. Unless Apple starts selling iRocks.

this argument is like telling vegans "why do you eat vegetables, they have feelings too".

it comes right out of the kindergarden.

there are serveral comparisons that proved that argument to be wrong.
(and dont start poiting out that there is no scientific proof that vegetables DONT have feelings, please.)

Croquant said,
Except a rock doesn't cost more than it should just because it carries the Apple logo on it. Unless Apple starts selling iRocks.

Or they take Iron Pyrite and label it as gold.

I love my macs, but I'd be hard pressed to believe any report that cites more than a 10% market share. The 7.6% sounds about right.

-Ax

Axon said,
I love my macs, but I'd be hard pressed to believe any report that cites more than a 10% market share. The 7.6% sounds about right.

-Ax

It depends on whether they count business and education sales because HP isn't as prominent in that field as Dell and Apple are. And based on what I've seen on my campus, Apple is really accelerating its sales.