Android eating RIM's marketshare rapidly in the US; 15% drop in Q3

The BlackBerry is going the way of the dinosaurs. Or at least, it will be extinct soon at the rate the company is losing market share in the US. In the last three months, the company has seen a incredible drop of 15% in US market share on the same period last year.

Vendor

Q3 2011

Q3 2010

HTC

24%

14%

Samsung

21%

14%

Apple

20%

26%

Motorola

18%

9%

RIM 9% 24%

According to Business Insider today, who obtained the statistics from Canalys, the company dropped from 24% market share down to 9% in the three months that made up Q3 2011. It's clear that Android is literally ripping the shares from RIM's (almost) cold, dead hands. The numbers in the report show HTC market share being up to 24% from 14%, and Samsung market share being up to 21% from 14% in the same quarter last year.

Android's growth is undeniable in this look at market share, and it's only going to get even more powerful as Android 4.0 based devices hit the market in November. It's worth noting that the drop in Apple marketshare from 26% to 20% is due to people holding off on buying iPhones before the announcement of the iPhone 4S (which was announced just after Q3 completed).

In total, HTC and Samsung now hold over 45% of the market, and its sad to see RIM losing so much ground. With the release of several ill-fated devices and a major outage this year, and the company now scrambling to get the Android app store on their platform, it may be too late for a company that's becoming slow and out of date.

Report a problem with article
Previous Story

OS X Trojan infects Macs to make virtual currency, steal credentials

Next Story

Neowin: Now hiring driven and motivated writers

15 Comments

Commenting is disabled on this article.

Anyone wo left RIM just because of the outage, was looking to jump ship anyways. Any company can suffer an service outage. For RIM it just happened at a time that was very bad timing. Google, MSFT and even Apple have suffered service outages.

While everyone is think cloud services are the way to go, I feel its not. If you back up everything you have to a cloud service, and that service goes down or loses your stuff...then what? You can't reach the cloud without a 3G/4G signal. If there servers get compremised, then what?

I rather just have a PC backup. Its in my house, it isn't going to get stolen, and a restore is only minutes away.

The best service is one "I" can control. Not someone else.

Android is slated to have 50% market by years end. Looks like It will happen. And Apple will be stuck in their 25% corner. Microsoft once Nokia starts selling devices in their markets will surely take 3rd place from RIM as Gartner has projected. Nokia use to sell over 100M devices every year.

Even if their bases falls to 80M, all they have to do is get 1/2 of them on Windows Phone and its a win for Nokia. And since Nokia users love the services Nokia offers, if they can port them over to Windows Phone, then Nokia has a winning combination.

RIM, Nokia and MSFT spent to much time allowing others to innovate before they got off their butts to address the issue. The only reason Microsoft has a chance to get back in, is because they have the money and the partnerships to make it happen.

TechieXP said,
Microsoft once Nokia starts selling devices in their markets will surely take 3rd place from RIM as Gartner has projected.

That's a dubious assumption. Going from 1% to 20% all because of Nokia, which I might add, is also losing marketshare drastically itself, is questionable at best.

TechieXP said,

Nokia use to sell over 100M devices every year.

The key here is, used to.. And that was when Nokia Phones ran Symbian and before Android came along. Nokia is losing big time, even in the low end markets like China where its feature phones once dominated but now are being supplanted by cheap Android smart-phones.
http://disrupt.techcrunch.com/...ng-through-a-chaotic-phase/

TechieXP said,

Even if their bases falls to 80M, all they have to do is get 1/2 of them on Windows Phone and its a win for Nokia.

Most of Nokia's sales were made up of feature phones in cheap low end markets. That market's being destroyed by Android. I'd say that in a year or two, Nokia will have lost 90% of its market share. Those Windows phones aren't going to replace that.

Those who think Nokia is somehow the saviour of Windows Phone, are in for a rude awakening.

TechieXP said,

And since Nokia users love the services Nokia offers, if they can port them over to Windows Phone, then Nokia has a winning combination.

I hate to be the bearer of bad news, but Nokia is flogging a dead donkey with WP7. If only they had gone and stuck with the N9/Meego platform, they might've had a chance.

TechieXP said,

RIM, Nokia and MSFT spent to much time allowing others to innovate before they got off their butts to address the issue. The only reason Microsoft has a chance to get back in, is because they have the money and the partnerships to make it happen.

I wouldn't call them partnerships, more like forced agreements. The only reason OEM's are making Windows Phones is because of legal threats from Microsoft. But that will end as soon as Google completes its Motorola patent acquisition.

as a blackberry user, i felt annoyed by the way RIM its acting to mantain its current customers, making so many devices that its expensive, are mostly dead on arrival, not updatable... Are they even trying.... I mean even nokia its handing a better situation with symbian on new devices... Belle looks amazing almost ICS like in many videos, there its skype client, fring and many other apps that symbian outclass blackberry.... They want to sustain its market, they should really start pushing and expanding to mid low devices, since IOS, Android and WP7 its not doing a big impact on that section.

I doubt a 6% drop in share is due to people "holding off" that's over an entire year... obviously they went somewhere that wasn't apple

neufuse said,
I doubt a 6% drop in share is due to people "holding off" that's over an entire year... obviously they went somewhere that wasn't apple

Yes it does. Add those 4 Million iPhones sold on the first weekend to Q3 and Apple's numbers trash both HTC and Samsung by 70%

RIM should serve as a warning to Google and Apple, never rest on your laurels. That's what RIM did, thinking it had the enterprise market for themself and nobody would leave them. Suprise Suprise, when you don't innovate, others have a chance to eat at your market share.

RIM is almost dead. Being late at delivering new stuff, the failure of the Playbook....

More job will be lost....

Does Google operate anything close to how RIM did? 'Nuff said, I think they're in clear water.

As for Apple, they're headed down the exact same path. It's ok though, the world will be a better place in the end.

TruckWEB said,
Yeah, because Apple did nothing in iOS 5. Apple hater much?

What did they do that someone else hasn't already done before or wasn't generally useless? Then again, that question applies to almost everything they do, if not everything.

TruckWEB said,
RIM should serve as a warning to Google and Apple, never rest on your laurels.
More job will be lost....

Don't forget Microsoft. Look what happened in the Windows Mobile days. Look how Microsoft is trying to play catchup now.

Also, I think you meant to say no more "RIM Jobs"