Android One brings affordable smartphones to emerging markets

As Google I/O 2014 kicked off, Sundar Pichai, Senior VP at Google, introduced Android One, a new project that will allow Google to introduce low cost devices to emerging markets. While other companies have been racing to introduce low cost Android handsets for quite some time, this will be a different effort, one that will have a hands-on approach from Google. 

By providing the schematics for the hardware, Google will be able to provide a consistent experience and insure that each Android One handset works in the same way. The Android One project will bring handsets that will be catered to each specific regions needs. The devices will also have a stock Android experience, receive automatic updates, and have the ability to auto-install applications from the Play Store.

Google will bring this project to India where it has partnered with different carriers to introduce the device and offer special data packages. Micromax, Karbonn, and Spice will the first partners that will launch an Android One device. Pichai did not provide any details about when these handsets would be coming to market, but did mention that the price of the device would around $100 USD. 

Source: Google I/O

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Noob here but seems as though people have forgotten that HTC & Google collaborated on a little project that kicked off the whole stock Android movement: the Nexus One.

So in other words a cheap Nexus device and what do they call an emerging market and who gives Flying F about what they call it I don't

I can't at their naming. They know Microsoft has been using the 'one' term for quite some time now. Hopefully Microsoft doesn't backtrack on it.

so is this why samsung is looking at Tizen again? because it looks like google is yet again trying to compete with their OEMs or at the least pick favorites. It would be like MSFT choosing dell to make their surface mini, and the rest of the OEMs revolting.

neonspark said,
so is this why samsung is looking at Tizen again? because it looks like google is yet again trying to compete with their OEMs or at the least pick favorites. It would be like MSFT choosing dell to make their surface mini, and the rest of the OEMs revolting.

You really think one phone from Google is competing against ALL the OEM's who have Android phones? Seriously?

Why don't you ask Apple how well it is going to have one phone competing against several OEM's with Android.

Its the same lame thing people saying about Microsoft with the Surface. MS wasn't looking to compete hard against OEM's who use Windows. The point was to offer a product that would lead the OEM's in the right direct. One little computer from Microsoft can't compete against the millions of PC's sold by HP, Dell and Lenovo.

Oh great... another name trend copied from MS...

First with the 360 thing, everyone wanted to call their product xxxx 360, now One... xxxxxx One

Oh great....another whiner about who copies who.

At this late in the game, everyone is using something in some form or another from someone else. Let's not pretend that Microsoft hasn't/wouldn't copy something from someone else. Microsoft was not the first to use "One".

nekkidtruth said,
Oh great....another whiner about who copies who.

At this late in the game, everyone is using something in some form or another from someone else. Let's not pretend that Microsoft hasn't/wouldn't copy something from someone else. Microsoft was not the first to use "One".

uh no not even close, MS names a piece of software something which no one is generally using, then suddenly everything starts getting named that? How many products where called something 360 before the xbox 360 came out? none that I can think of, within that release period how many things changed their name to use 360? Norton 360, AMS 360, Anderson Cooper 360, etc etc etc... We are starting this again with One.. Naming wise, how many products has MS copied name wise? Please.. list them out

neufuse said,
Oh great... another name trend copied from MS...

First with the 360 thing, everyone wanted to call their product xxxx 360, now One... xxxxxx One


Isn't HTC the one who started with the "one" branding?

HTC was in fact, the first to use it. neufuse just refuses to accept reality and believes Microsoft invented everything, including names. ;)

neufuse said,

uh no not even close, MS names a piece of software something which no one is generally using, then suddenly everything starts getting named that? How many products where called something 360 before the xbox 360 came out? none that I can think of, within that release period how many things changed their name to use 360? Norton 360, AMS 360, Anderson Cooper 360, etc etc etc... We are starting this again with One.. Naming wise, how many products has MS copied name wise? Please.. list them out

In case you forgot, the term "360" existed long before Microsoft came along. Regardless of who uses it now, who used it before, or who's going to use it in the future. Not that it matters, Microsoft wasn't the first to use "One" with regards to a device. So you're pretty much invalidating your entire whinefest.

neufuse said,
Oh great... another name trend copied from MS...

First with the 360 thing, everyone wanted to call their product xxxx 360, now One... xxxxxx One

Lg Optimus One (2010).

neufuse said,
Oh great... another name trend copied from MS...

First with the 360 thing, everyone wanted to call their product xxxx 360, now One... xxxxxx One


Don't forget their brand colours too the same as the MS logo colours.

j2006 said,

Don't forget their brand colours too the same as the MS logo colours.

Yup, and they both have the letter "o" in their logo as well.

This is quite interesting. Design the hardware but let the OEM worry about the logistics of making it. Yes there will be some crappy non-standard phones but there will be a huge incentive for OEMs to keep to the spec so that they can build a phone which will continue to be supported by Google without actually having to worry about that on-going support cost. They can bring out new phones every quarter and have a good 3-4 years support pretty much free from Google. This is something Android suffers a lot from with OEMs just forgetting about a phone once the new model is out. This should really help towards reducing the version fragmentation we see on Android. Very interesting.

I am worried about the fact that with days, every android version becomes more power hungry, at such price point, I highly doubt that any one of this makers would be able to infuse more than 512MB of RAM and with such amount, it would be difficult to run future android releases..

Device would be a hit if the RAM can be bumped up in 768MB region or more..

MicroMax is a certainly a good brand here in India and known to make robust phones.. Good to see Samsung is not in the list as it shows the companies inability to provide quality with less profit..

Choto Cheeta said,
I am worried about the fact that with days, every android version becomes more power hungry, at such price point, I highly doubt that any one of this makers would be able to infuse more than 512MB of RAM and with such amount, it would be difficult to run future android releases..

Device would be a hit if the RAM can be bumped up in 768MB region or more..

MicroMax is a certainly a good brand here in India and known to make robust phones.. Good to see Samsung is not in the list as it shows the companies inability to provide quality with less profit..

Micromax and Robust, Lmao! They are known for cheap phones with subpar build quality like other Chinese manufacturers (with few exceptions).

simrat said,
Micromax and Robust, Lmao! They are known for cheap phones with subpar build quality like other Chinese manufacturers (with few exceptions).

Long gone those days.. and cheap doesn't always mean poor quality..

Its cheap because poor performance hardware, compare to Snapdragon, you get MediaTek.. But Regarding Quality, in similar range, Samsung feels worse than MicroMax but agreed on Lumia series which diffidently feels a league ahead of both..

Motorola has shown with the Moto G and now the Moto E that hitting a very impressive price point is possible while still delivering a fantastic experience.

Choto Cheeta said,

Long gone those days.. and cheap doesn't always mean poor quality..

Its cheap because poor performance hardware, compare to Snapdragon, you get MediaTek.. But Regarding Quality, in similar range, Samsung feels worse than MicroMax but agreed on Lumia series which diffidently feels a league ahead of both..

I agree on samsung part, their phones feel worst than the chinese ones. HTC and Sony seems to have the best quality handsets in Android class. No one can reach quality of Nokia in that low price point though. Motorola has decent phones, but they are expensive than low end lumias.

Motorola would have done good if they have retail channel in ground since very few of the mass actually goes online for flipkart.. Hence we see many MicroMax being sold compare to Moto G and Moto E in their respective range..

Funny thing is, retail shops, now a days puts up posters in their shop against Online retailers, specially Flipkart with allegations like, No Warranty, No Service, Duplicate Product

:p

HTC / Sony are such brands which makes good phones but here in India, there is no carrier contract or such, hence affording higher end is not the option for the mass.. In that instant, high end devices of the Samsung is also really good..

Choto Cheeta said,
Motorola would have done good if they have retail channel in ground since very few of the mass actually goes online for flipkart.. Hence we see many MicroMax being sold compare to Moto G and Moto E in their respective range..

Funny thing is, retail shops, now a days puts up posters in their shop against Online retailers, specially Flipkart with allegations like, No Warranty, No Service, Duplicate Product

:p

HTC / Sony are such brands which makes good phones but here in India, there is no carrier contract or such, hence affording higher end is not the option for the mass.. In that instant, high end devices of the Samsung is also really good..

TBH Samsung high end devices feel cheaper than other brands. Even Oppo has better build quality than samsung.