Android sees 634% growth in UK

From figures released earlier today, it has been revealed that from May 2010 to May 2011, Google's Android platform saw an uptake of 634% in the United Kingdom alone. The exponential growth that's been observed over the past 12 months has put the Android platform only 0.4% short of being level with Apple's 27.1% dominance in market share.

According to the statistics report from comSore Data Mine, the UK has become a smartphone battle ground with 42% of consumers now using smartphones as opposed to the 27% that was existent only a year ago. The 4.7 million new users that Google has gained over the past year has been a big part of the overall figure, but not necessarily the only contributing factor. Apple saw a reasonable 46% growth from 2010-2011 with RIM's BlackBerry doing even better, seeing an uptake growth of 59%. The statistics are bad news for Microsoft though, which observed a reduction of 32% in the amount of new users taking up Windows Mobile/Phone.

Google has certainly had a successful year in promoting their smartphone operating system which has overtaken the original monopoly that Apple held with the general consumer smartphone market. Predictions from industry analysts for the next two years have continued to put the Android OS as the strongest contender with 40% dominance, in an industry that will only become more competitive as time moves forward, we can expect an increase of advertisements to earn our cold hard cash.

Image Source: comScore Data Mine
Thanks to Boz for the news tip!

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Rumour has it that it would appear that in 75 days, 6 million Samsung Galaxy S II's have been sold. Roll on some US sales figures when it's released there

Whether by design or serendipity, Android covers many bases. In some hardware it is the poor man's Iphone, (i.e Galaxy Ace etc.) yet in other hardware it is the 'Iphone killer' (ie. Galaxy S2, HTC Sensation)

This way it appeals to a broad spectrum of users; to the money conscious (and in these current times that is quite a few citizens!) and at the other end the uber geeks.

Though Google apps might not yet rival the quantity or quality of Apple's, the gap is fast closing and importantly for the end user there is normally an equivalent available to the slick Apple app adverts burnt into the subconscious.

It will be interesting to see whether Microsoft's alliance with Nokia can even make a dent in the smartphone landscape.

The amount of sucking up to microsoft (specifically to WP7) is disgusting on this site. If guys would step out of your little bubble you would realize that no one even knows what the hell WP7 is. 90% of windows phone 7 users frequent this site I think.

Shea J said,
The amount of sucking up to microsoft (specifically to WP7) is disgusting on this site. If guys would step out of your little bubble you would realize that no one even knows what the hell WP7 is. 90% of windows phone 7 users frequent this site I think.
Nobody I've spoken to in RL knows what WP7 is. Most are sold on the iphone because of how well known it is, like Nike trainers, its more of a fashion statement than anything. Blackberry is doing well almost entirely thanks to blackberry messenger being so popular amongst some people. Android does well because half the people don't know their phone uses it. Whats clear is that Microsoft better start investing heavily if they want WP7 to go anywhere from here.

Im not surprised, often ive walked into Mobile Stores and asked about Windows Phone 7, and they try and ram Android down my throat at every possible turn.

Benjy91 said,
Im not surprised, often ive walked into Mobile Stores and asked about Windows Phone 7, and they try and ram Android down my throat at every possible turn.

It's almost like you need to hold them at gunpoint to get a WP7 device these days.

While its true that Android does have premium phones, the vast majority of its installation base consists of every piece of crap hardware known to man. Given that, I am not suprised its numbers are so high. Its like the default OS that gets used to save costs. The Windows of the mobile world.

autobon said,
While its true that Android does have premium phones, the vast majority of its installation base consists of every piece of crap hardware known to man. Given that, I am not suprised its numbers are so high. Its like the default OS that gets used to save costs. The Windows of the mobile world.

You're thinking of symbian. In the UK at least, the majority of devices are mid to high end, even the entry level devices like the ZTE blade or wildfire are far from 'crap hardware'.

This is what happens when sales staff and stores care more about commission than offering the right choices. My mum went looking for her next phone when her iPhone 3GS is due its upgrade, and she came away agreeing that staff are relentless at pushing Android phones above everything else, despite the fact Android may not be right for her.

Thank goodness I was there to be a voice of sanity. I speak as a Windows Phone 7 owner, so I am not easily led in my choices.

This is true, it's probably not the user's decision half the time, the phone shop just sells them a phone that happens to have Android on it.

Well if customers are demanding Android, why would sales staff try and push the unpopular WP7? Clearly users don't want it, as evidenced by Microsoft's declining mobile market share.

Oh and by the way, journalists conducting a sting operation doesn't count as demand for WP7. The majority of people just see it as more Windows.

I have nothing whatsoever against WP7 but sure am sick and tired of all the people on here crying that Microsoft isn't getting a fair deal by the stores/sales people/OEMs. It's Microsofts job to get OEMs to favour them over android, the same goes for the stores and sales people. Deal with it.

Hardcore Til I Die said,

Based on the growth it saw in that year I'd be very surprised if

Oops sent too early! Based on the growth it saw in that year I'd be very surprised if it hasn't already taken over apple!

Salty Wagyu said,
It looks set to overtake Apple easily by May 2012 doesn't it?
Who cares. All competition is good for the consumer.

Magallanes said,
Microsoft = no love

It appears that way. Slow, clunky OS that often needs reboots and antivirus appears to be doing extremely well. Kudos Google.

If only sales people knew about WP7.

norseman said,

It appears that way. Slow, clunky OS that often needs reboots and antivirus appears to be doing extremely well. Kudos Google.

If only sales people knew about WP7.

never had a problem with my Android Tablet... I think you're just throwing around FUD. It's not slow or clunky and each release that comes out it just gets snappier.

NeoDecay said,

never had a problem with my Android Tablet... I think you're just throwing around FUD. It's not slow or clunky and each release that comes out it just gets snappier.

It wouldn't feel "snappier" if all current models (I have played with at Best Buy) didn't act and feel slow/clunky when using them. If you're a light user I am sure you can get by but it is anything but fast.

NeoDecay said,

never had a problem with my Android Tablet... I think you're just throwing around FUD. It's not slow or clunky and each release that comes out it just gets snappier.

Think norseman was talking about WP7 being slow and clunky?

I'd also agree that android has never been slow and clunky for me either on my phone.

Salty Wagyu said,

Think norseman was talking about WP7 being slow and clunky?

I'd also agree that android has never been slow and clunky for me either on my phone.

I am curious as to what phone you are using and if you are using a stock OS or a modified one that actually makes Android run well.

norseman said,
I am curious as to what phone you are using and if you are using a stock OS or a modified one that actually makes Android run well.

Flashed Redux 1.2 on a HTC Desire. Actually yeah Sense was a bit slow in some areas (sms, and agenda widget) before I decided to root and try out custom roms.

norseman said,

I am curious as to what phone you are using and if you are using a stock OS or a modified one that actually makes Android run well.

Just to add that Android runs very well on a Galaxy S running stock 2.3.4 and on a SGS 2, 2.3.4 is exceptional.

Salty Wagyu said,

Think norseman was talking about WP7 being slow and clunky?


LOL, I hope that's sarcasm or you clearly are not the brightest match in the box.

Salty Wagyu said,

Think norseman was talking about WP7 being slow and clunky?

From what I've seen/used of WP7, it's actually very responsive. It's just that right now (until Mango comes out) it's missing some features. I'll probably get the Nokia WP7 phone when it's available.

NeoDecay said,

never had a problem with my Android Tablet... I think you're just throwing around FUD. It's not slow or clunky and each release that comes out it just gets snappier.


Same here. My Xoom is nice and fast. I can plug in my usb keyboard if I'm at the desk, or use the on screen for the train, airport etc. It's the best investment I've made.

norseman said,

I am curious as to what phone you are using and if you are using a stock OS or a modified one that actually makes Android run well.


Xperia Arc here with stock ROM.

norseman said,

It appears that way. Slow, clunky OS that often needs reboots and antivirus appears to be doing extremely well. Kudos Google.

If only sales people knew about WP7.

My desire needed reboots and sometimes froze when it had HTC sense on it, but since I rooted and installed oxygen rom ()

Hardcore Til I Die said,

My desire needed reboots and sometimes froze when it had HTC sense on it, but since I rooted and installed oxygen rom ()

I'm running my G1 with a very fancy Gingerbread, 600 mhz overclocked and 110 mb in RAM, yeah, it feels snappier if one don't trigger heavy applications in background. Hell even some games like cut the rope or cubes 3d work wonders. I wan't to see that on a windows phone first... not to mention that all those people who mentions that it's not snappier are just talking abit of FUD.

norseman said,

It appears that way. Slow, clunky OS that often needs reboots and antivirus appears to be doing extremely well. Kudos Google.

If only sales people knew about WP7.

Your living in fanboy world, my desire hd (stock rom) has been on for a fortnight and it's still running fine, and you just don't need an antivirus