Angry Birds developer Rovio thinking about going public

Rovio, the developer behind the mega popular mobile phone game Angry Birds could go public, but if it does it won't happen for some time. Reuters reports via a Finnish business daily story that Rovio's Chief Marketing Officer Peter Vesterbacka said that the company could start selling stocks to the public " ... in three to four years, but we are not in a hurry." He added that going public is still a better option for Rovio rather than selling the company.

The success of Angry Birds has caused Rovio to start expanding, according to the story. The company currently estimates that revenues will be between 50 and 100 million euros in 2011 versus just 6.5 million in 2010. The Finland-based Rovio is currently thinking about opening up an office in China as well as in Japan and the US.

The company's Angry Birds game, which has players using slingshots to fire birds at structures with the idea to eliminate pigs in each structure, has become a true worldwide phenomenon. It launched first for Apple's iPhone/iPod Touch back in December 2009 and since then over 140 million copies have been downloaded for various game platforms, including Android, the Playstation 3/PSP, and the Windows and Mac operating systems. A version of the game designed to run on Facebook is also in the works. Other new versions of the game are planned for other platforms, including the new Nintendo 3DS portable console (in 3D, of course) along with a version for Windows 7 based mobile phones.

Report a problem with article
Previous Story

US Senator plans to propose anti-online tracking law this week

Next Story

WP7 "Mango" second leak talks of Windows Live Messenger integration

23 Comments

Commenting is disabled on this article.

morphen said,
I'm addicted to Angry Birds....I'm attending AngryBirdaholics anonymous, but it's not helping

well...not so anonymous... it's only me...and my galaxy tab...

morphen said,

well...not so anonymous... it's only me...and my galaxy tab...

Bad news, it's not really about Angry Birds, it was an intervention for you and the 2 dozen people who bought a Galaxy Tab.

I'm baffled as to how this company and game get so much press. It's an extremely basic game and doesn't bring anything new to the table. Why are people going nuts over it?

mrp04 said,
I'm baffled as to how this company and game get so much press. It's an extremely basic game and doesn't bring anything new to the table. Why are people going nuts over it?

It makes a crap-ton of money for very little cost.

Good move from the company. Sell as many shares as possible as quickly as they can. A company with just one product is always going to be a flash in the pan.

JohnnyLemonhead said,
Good move from the company. Sell as many shares as possible as quickly as they can. A company with just one product is always going to be a flash in the pan.
This is almost exactly what I came to say. A one hit wonder can only do so well before people get bored of their $1 games.

JohnnyLemonhead said,
Good move from the company. Sell as many shares as possible as quickly as they can. A company with just one product is always going to be a flash in the pan.

I can't really see them lasting long. Their hype has died off quite a bit recently. But with their new versions coming on other systems it will get another boost. But I can't see this game lasting more than two years unless they develop new games.