Angry Birds raises $42m from investors

The developers behind Angry Birds, Rovio, had been searching for investors for a while and today, the Finland-based company announced that it has managed to secure over $40m from a collection of investment companies, one of which is connected to Skype. The companies to come on board are Accel Partners, Felicis Ventures and Atomico Ventures, the venture capital company created by Skype co-founder Niklas Zennström.

“With Angry Birds, we have successfully launched not only a strong new brand, but also a whole new entertainment franchise,” said the CEO and co-founder of Rovio, Mikael Hed. “Angry Birds will continue to grow, and we aim to create more similar success stories. We will strengthen the position of Rovio and continue building our franchises in gaming, merchandising and broadcast media.”

Angry Birds has become a very popular game with over 40 million active monthly users. The new investment is aimed at transforming Rovio by allowing the company to increase its international reach including mobile and social media markets, partnerships and merchandising. There will also be an addition to the team; Niklas Zennström, the co-founder of Kazaa and Rdio, will join the board of directors.

Rovio recently announced that they have sold over 2 million of their 'plush toys', showing a huge potential for earnings from future toys and games. 40% of new iOS users have also downloaded the Mighty Eagle content add on, which shows popularity in the companies software.

Report a problem with article
Previous Story

Sony wins against LG, Playstations to be returned

Next Story

Facebook adds Trusted Friend and other safety features

27 Comments

Commenting is disabled on this article.

Shadrack said,
Angry Birds and Facebook win the over-publicized franchises of the year award.

If your creation get popular, the next, most important step is the management. How will you manage it...

The good manager wins. Many things got popularity, but... Some even have lost money instead of making...

Also, the luck is awlays pretty influential factor.

Edited by Deo Domuique, Mar 10 2011, 10:15pm :

come on... come on... this is just plain ridiculous! people are starving all over the world... others have no access to drinking water and these people (can I call them animals? yes I can), these animals throw money out of the window and for what? for lame, stupid, mindless mobile game? well for the gaming company... still... are you people kidding me? Is this the society you want to live in? I know corporations are not charity organizations but come one! those corporations are run by people... sorry, animals... don't these people give a damn about others? I know the corporation should be law (at least the dumb american law) serve its investor's interest but we have to do something about this... all out technical advances and scientific researches for this? for people playing a mindless mobile game??people really need a reality check!! but I guess these people just like "Winning!" to paraphrase Charlie Sheen!

dnast said,
How do you know these investors don't donate to charities?

because of all the poor and dieing people all around the world... how the heck can you defend them? are you one of them? do you see the world getting a better place? and I mean the real world, not the virtual happy land of the internet where everything is fine and dandy!
do you see the world hunger, world economy or anything going in the right direction? of course not... and why is that? it's because these corporations give some pennies to charity? anyway that's not the answer to the problem... when the will stop being some greedy that the world will be a better place... and "When the power of love overcomes the love of power, the world will know peace!"
I hope you're not one of those people who think that the world is going to a right direction just because a new iPad or iPhone or any other iCrap is coming out... cause then I totally understand you're reply!

dpcdpc11 said,

because of all the poor and dieing people all around the world... how the heck can you defend them? are you one of them? do you see the world getting a better place? and I mean the real world, not the virtual happy land of the internet where everything is fine and dandy!
do you see the world hunger, world economy or anything going in the right direction? of course not... and why is that? it's because these corporations give some pennies to charity? anyway that's not the answer to the problem... when the will stop being some greedy that the world will be a better place... and "When the power of love overcomes the love of power, the world will know peace!"
I hope you're not one of those people who think that the world is going to a right direction just because a new iPad or iPhone or any other iCrap is coming out... cause then I totally understand you're reply!

Why should they? It's their money and they can do what they want with it.

Jan said,

Why should they? It's their money and they can do what they want with it.

Spot on.

They not giving money away they are using money to make more! It's what businesses do.

They also do a lot for charity a lot more than me and anyone posting here.

I think most you jealous.

stevember said,

Spot on.

They not giving money away they are using money to make more! It's what businesses do.

They also do a lot for charity a lot more than me and anyone posting here.

I think most you jealous.


granted its for a tax break more than likely lol.

stevember said,

Spot on.

They not giving money away they are using money to make more! It's what businesses do.

They also do a lot for charity a lot more than me and anyone posting here.

I think most you jealous.

but when will more money be enough money? the planet wasn't built with money... but instead is and was ruined by money... well by people with money cause they are the only one who could make visible changes to the planet in a positive way and the don't.
don't be that ignorant... "it's what business do"... I would ask you how old are you and what exactly do you know about money but there's no point in that, is it?
Like I said above (read the first comment as well) all their charity doesn't do squat.. the world is in an economic downwards spiral and some people play with millions as they were birds or something. The world doesn't need charity, needs instead less greed and more empathy.
Why didn't these so called investors invest this amount of money into something profitable for them and also with a positive impact in the society? Or maybe they did but you just can't tell because the whole society is going down the drain... there is way too much to be said here and most of you are all too young minded (not necessarily young in age) to understand or way too connected to this Matrix to see the real world!

dpcdpc11 said,

but when will more money be enough money? the planet wasn't built with money... but instead is and was ruined by money... well by people with money cause they are the only one who could make visible changes to the planet in a positive way and the don't.

The planet itself wasn't born by money but the civilization became what it is today because of money. If there was no money it would be chaos. Everyone gets what they deserve based on what they accomplish. People with money are not special humans, they're like most of us. They were capable of getting that amount of money and know better than you on how to spend it.


Like I said above (read the first comment as well) all their charity doesn't do squat..

Their charity does more than your lamenting here.


the world is in an economic downwards spiral and some people play with millions as they were birds or something. The world doesn't need charity, needs instead less greed and more empathy.

You choose how to spend your money... it's not a crime sponsoring a game. And oh cmon, 'less greed and empathy'. Are you calling us idiots? We're smart enough to know what's good and wrong. What are you thinking when you dictate something so obvious as that to us?


Why didn't these so called investors invest this amount of money into something profitable for them and also with a positive impact in the society?

Such as?


Or maybe they did but you just can't tell because the whole society is going down the drain... there is way too much to be said here and most of you are all too young minded (not necessarily young in age) to understand or way too connected to this Matrix to see the real world!

From your comments, I'm getting that you're the typical amateur sensationalist who thinks only you (a minor group) know what's good for the world. Flash news... you know no better than most here. The guys who sponsor this game do not want those people to starve. What makes you think they don't do charity? You think they gave away all their money with this game? They're just profiting with it. You should be happy because if the company profits more, they can donate more. But you're 'too young' to understand how companies and businesses work.

dpcdpc11 said,
well by people with money cause they are the only one who could make visible changes to the planet in a positive way and the don't.
...
The world doesn't need charity, needs instead less greed and more empathy.

I like your way of thinking, but I find it a bit short-sighted and too willing to push blame onto others. You seem to believe that throwing money at problems will solve them, but it's absolutely not true. Take a look at Africa - people donate to food charities to "fight hunger" there, yet what ended up happening was the creation of a welfare society. Cheap, foreign food flooded the markets, and local farmers simply could not compete with it. We ended up harming their ability to sustain themselves.

The people with money may have influence, but money itself doesn't build things or make things better. It can't, but people can. You can. Join a volunteer group, or start your own if none that interest you exist. Don't just donate money to some organization to have someone else do it, and then complain because people with more money than you aren't donating what you feel is a fair share.

It would be nice if people had more empathy, as you say. I don't have a solution to that, other than to suggest leading by example and trying to inspire others. Don't feel powerless - you can make a difference.

Anooxy said,

The planet itself wasn't born by money but the civilization became what it is today because of money. If there was no money it would be chaos. Everyone gets what they deserve based on what they accomplish. People with money are not special humans, they're like most of us. They were capable of getting that amount of money and know better than you on how to spend it.

Strong arguments, what can I say... of course I'm being sarcastic here... I bet you can tell by the tone of my voice! Did you have to think a lot before you wrote "Everyone gets what they deserve based on what they accomplish". How many scientists who are making a difference in the world are having a lower standard of living then some right fart who inherited the money from his parents or some nice wallstreet banker who has so kind of "helping" the global economic and financial crisis?
And I'm not telling them how to spend their money... the can buy online porn for what I care, I'm just saying that is pathetic the even slightly rich people like you take their side... and why is that? because you are like them... oriented to profit no mater what. They are your role model so of course you take their side. I'm not saying these people are bad... just clueless and greedy.

Anooxy said,

Their charity does more than your lamenting here.

Like I said before... apparently you only read what you like to... I don't believe in charity! This world doesn't need the rich people's charity... let's see if you figure out what the world needs.

Anooxy said,

You choose how to spend your money... it's not a crime sponsoring a game. And oh cmon, 'less greed and empathy'. Are you calling us idiots? We're smart enough to know what's good and wrong. What are you thinking when you dictate something so obvious as that to us?

So all the rich people know what good and wrong right? good for whom? of course they know what's good for them. Can you really tell the difference between good or wrong? Maybe what's good for you it's wrong for me and vice-versa. If the rich people would know what's good in general, don't you think the world would go in the right direction? Oh yeah... you do... well have a nice day in the Matrix then my friend!

Anooxy said,

Such as?

They're smart... let them figure it out... if not then pay some really smart people to tell them what to do with their money, they're called consultants you know!

Anooxy said,

From your comments, I'm getting that you're the typical amateur sensationalist who thinks only you (a minor group) know what's good for the world. Flash news... you know no better than most here. The guys who sponsor this game do not want those people to starve. What makes you think they don't do charity? You think they gave away all their money with this game? They're just profiting with it. You should be happy because if the company profits more, they can donate more. But you're 'too young' to understand how companies and businesses work.

Not going to go there! Erased my previous sentence. Almost felt into the trap here! I would really really like to read my comments again and pay more and more... and even more attention while you read... please don't twist my word... I never implied that these people want others to starve. And you are calling me too young to understand business when your vision of a normal society is when a company make more profit so it can donate more! Hahahaha... sorry but that really makes me laugh... how about a society where there isn't any need for donations... imagine that, can you? If you really want to have a good ol' smart chat about society, human nature, psychology and other interesting stuff, please send me a PM. Btw do you agree with the Freud's conception about the human nature? I would really like your opinion on that.

dpcdpc11 said,

Strong arguments, what can I say... of course I'm being sarcastic here... I bet you can tell by the tone of my voice! Did you have to think a lot before you wrote "Everyone gets what they deserve based on what they accomplish". How many scientists who are making a difference in the world are having a lower standard of living then some right fart who inherited the money from his parents or some nice wallstreet banker who has so kind of "helping" the global economic and financial crisis?

There is nothing wrong in inheriting money and being rich. However, only smart ones are able to double or triple their heritage. If they do that, then they deserve it. So much for being 'right farts'. His father or mother was rich, he deserves the money. You can't argue about that. Are you trying to change even that?


And I'm not telling them how to spend their money... the can buy online porn for what I care, I'm just saying that is pathetic the even slightly rich people like you take their side... and why is that? because you are like them... oriented to profit no mater what. They are your role model so of course you take their side. I'm not saying these people are bad... just clueless and greedy.

I'm not rich, I'm probably half as poor as you are. But I'm not such a sensationalist and view the world from all perspectives. Yes I'm oriented to profit and I'd call anyone an idiot if he/she wasn't. That is a human trait, to try and gain most of their life. We invented money to gain, that is why we try to profit more money throughout our life. You're too simple minded to understand the effect of money. Your plan to change society requires immense amount of money. Your constant rubbish talking won't be able to change a single person even.


Like I said before... apparently you only read what you like to... I don't believe in charity! This world doesn't need the rich people's charity... let's see if you figure out what the world needs.

LOL, the world doesn't need charity? Have you seen what is going on in Japan? AND AGAIN, it's donations who are solving a lot of problems. You keep talking about how money is bad but the facts reveal the otherwise. Charities help. You'd wonder why they even exist if they didn't help at all.


So all the rich people know what good and wrong right? good for whom? of course they know what's good for them. Can you really tell the difference between good or wrong? Maybe what's good for you it's wrong for me and vice-versa. If the rich people would know what's good in general, don't you think the world would go in the right direction? Oh yeah... you do... well have a nice day in the Matrix then my friend!

See? You claim I read what I want to but you're now putting words in my mouth. I never said they know what is good and bad, you just came with this out of nothing. I said they know how to spend money better than you because FLASH NEWS, apparently you have none so what would you know.

Good and bad are subjective. What you call good isn't good for me hence we're having this argument in the first place.


They're smart... let them figure it out... if not then pay some really smart people to tell them what to do with their money, they're called consultants you know!

No, they should use you, the brightest mind of the world. Wait a second, why are you poor? You're smart, you're supposed to be a genius.


Not going to go there! Erased my previous sentence. Almost felt into the trap here! I would really really like to read my comments again and pay more and more... and even more attention while you read... please don't twist my word... I never implied that these people want others to starve. And you are calling me too young to understand business when your vision of a normal society is when a company make more profit so it can donate more! Hahahaha... sorry but that really makes me laugh... how about a society where there isn't any need for donations... imagine that, can you? If you really want to have a good ol' smart chat about society, human nature, psychology and other interesting stuff, please send me a PM. Btw do you agree with the Freud's conception about the human nature? I would really like your opinion on that.

A society without needs of donations will never exist. There are so many reasons it need some schooling for you to understand.

WTF. they created nothing new.
it was popular, but there where ton of similar games.

however, huge brand awareness will aloow them to create next projects which will be average, but still will be the biggest sellers.

40 mil, will push forward

Rudy said,
Why do they need that much money? Im sure they already had enough money to develop more titles

2 million plush toys. lets say it cost $5 to make each one. That is $10million that was invested upfront. It takes money to make money at that level.

It's just a game where you shoot Birds at Pigs and Towers. There were tons of games on the App Store that did this exact same thing just without using Birds or Pigs. The cuteness factor of the game and the fact its UI was good is what made them successful but the idea was very very old hat.

Heck I remember playing Flash Games that did the same premise back in like 2003.

It surprises me that they think they have an entertainment franchise out of an idea they didn't even start up. What's next Angry Birds Kart, Crash-Angry-Coot, Grand Theft Angry Birds?

Vice said,
...Heck I remember playing Flash Games that did the same premise back in like 2003.
It surprises me that they think they have an entertainment franchise out of an idea they didn't even start up. What's next Angry Birds Kart, Crash-Angry-Coot, Grand Theft Angry Birds?

Totally agree, I remember playing similar games back in 05.

Vice said,
It's just a game where you shoot Birds at Pigs and Towers. There were tons of games on the App Store that did this exact same thing just without using Birds or Pigs. The cuteness factor of the game and the fact its UI was good is what made them successful but the idea was very very old hat.

well, I hope somebody come up with an Angry Pigs game to beat the birds. played angry birds a little bit. it's not that fun. guess it's all about media hike these days. people like to chase hot stuff.

Heck I remember playing Flash Games that did the same premise back in like 2003.

It surprises me that they think they have an entertainment franchise out of an idea they didn't even start up. What's next Angry Birds Kart, Crash-Angry-Coot, Grand Theft Angry Birds?