‘Angry Brides' game takes aim at Indian marriage dowries

Over half a century ago, the dowry was finally outlawed in India. The custom traditionally saw the family of a bride expected to give considerable amounts of money, jewelry and other valuables to the groom and his family to ensure that she would be properly cared for in marriage. Despite the official removal of the custom from Indian life, the tradition hasn't yet died out.

Indian matchmaking and matrimony site Shaadi.com decided to do its bit to shine a light on the illegal practice, by creating a game entitled ‘Angry Brides’, which it claims was inspired by Rovio’s phenomenally popular Angry Birds.

Angry Brides sets players against ‘greedy grooms’, who begin with a dowry set at 1.5m rupees ($29,500 USD / £19,000 GBP / €23,000 EUR). The bride flings weapons – such as broomsticks, stiletto shoes and frying pans – at the grooms, who attempt to dodge the attacks, with each successful hit reducing the amount of the dowry.

It all sounds like good fun – but there’s a serious message behind it. Many families who demand that dowries still be observed are not afraid to turn to emotional and physical abuse of the bride and her family in order to claim what they believe is rightfully theirs. One particularly alarming practice in South Asian nations is that of ‘bride burning’; in cases where the groom deems his dowry to be insufficient, the bride is doused in petrol or kerosene and burnt alive.

“According to a 2007 study, there is a dowry-related death every four hours in India”, says Ram Bhamidi, senior vice president at Shaadi.com. “We condemn this menace, and have consistently run campaigns via social media to help create awareness of the issue.”

Social media is very much at the heart of Shaadi’s efforts to spread the word here. Angry Brides has already amassed well over 270,000 ‘likes’ for the free game on its Facebook page.


via Orange News

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28 Comments

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Arranged marriages were the norm up until the 1800's through-out the world.

However in this modern society it still goes on even in Britain which it is outlawed.

Every woman and man should have the right to shag, marry and divorce someone from

another culture, race or religion without being vindicated for it.

Problem is that India is a 1.25 billion+ country.....no matter how much we know, we do, we see, we inculcate....it is not possible to remove such pathetic customs and inhuman practices overnight from everywhere (and yes 50 years is an overnight in the context)....still around 70 percent of India's population lives in villages....and its not even about how much literate they are because literacy rarely ever amounts to the corresponding awarenesss in Indian context....main culprits are the deep rooted family customs and traditions followed so religiously......i have seen even my very highly educated mates getting married in the most traditionally sick of manners with lots of dowry involved and with the least of shame.......

People who are wondering that just because the bride is bringing lots of money, jewelry...etc, there will be love lost between the couple or the families, are mistaken. This is not the case at all......It only happens in the rarest of the cases, just like murders or other crimes happen in the rarest of the cases.......not to mention that it still remains an evil which needs to be rooted out.....

Marriage are considered deals here, better groom = more dowry. I mean WTF? The girl and boy don't know each other and you marry them. And you think that people who will be taking money and demanding more will take care of your daughter?

-Himanshu- said,
Marriage are considered deals here, better groom = more dowry. I mean WTF? The girl and boy don't know each other and you marry them. And you think that people who will be taking money and demanding more will take care of your daughter?

you watch serials more right!!!

I can hardly see all these serial stories in tv only. atleast not in real lifes (90%)

nitins60 said,

you watch serials more right!!!

I can hardly see all these serial stories in tv only. atleast not in real lifes (90%)

What serial story? This is real life I am talking about and I have seen all that I have written.

Game is good but this practice is very wrong. I frequently see the news and it's just sad to see how people kill someone in family over money. And the worst thing is that people pay dowry because girls are considered "burden" in this country. The parents are so keen to get rid of their daughters that they will even pay or it. It's like a business idea, you can rip off people if they are in urgent need. And it even happens now, even girls doing jobs and earning money have to do this. This, caste-ism, and arranged marriage, they just make me go UUURRRGHHHHH!!! It's just sad.

In some cultures, marriage is a business transaction, not 'love'. I do not condone bride burning, but in the example in the article, it would appear that the bride's family would have entered into a contract with the groom's family to pay a certain price in exchange for their daughters marriage. "Better" grooms would attract higher prices. If the bride's family can't afford the dowrie, then especially considering that the practice is illegal, the debt wouldn't be treated any differently to illegal "debt collections" in other societies (eg: Mafia style).

Don't care if the game is good or not. Don't care if the game is popular or not. I DO care when people think it's OK to rip off other games.

Is there no originality? What people can't think for themselves anymore?!?!? Make a game because its ORIGINAL not a copy, this game is OBVIOUSLY a copy of Angry Birds, so on that fact alone, its senseless.

Don't steal other peoples ideas and think because you change the title it's a "cool" game, no. Stop copying other peoples work! WE have enough with the movie studios doing remakes and 3D re-re-releases.. it's just getting ridiculous.. stop it people.

Do your own work.

Angry birds hardly an original idea... reminds me of a simplified version of worms or scorched earth and other similar games from my past.

rijp said,
Don't care if the game is good or not. Don't care if the game is popular or not. I DO care when people think it's OK to rip off other games.

Is there no originality? What people can't think for themselves anymore?!?!? Make a game because its ORIGINAL not a copy, this game is OBVIOUSLY a copy of Angry Birds, so on that fact alone, its senseless.

Don't steal other peoples ideas and think because you change the title it's a "cool" game, no. Stop copying other peoples work! WE have enough with the movie studios doing remakes and 3D re-re-releases.. it's just getting ridiculous.. stop it people.

Do your own work.

rijp said,
Don't care if the game is good or not. Don't care if the game is popular or not. I DO care when people think it's OK to rip off other games.


Is there no originality? What people can't think for themselves anymore?!?!? Make a game because its ORIGINAL not a copy, this game is OBVIOUSLY a copy of Angry Birds, so on that fact alone, its senseless.

Don't steal other peoples ideas and think because you change the title it's a "cool" game, no. Stop copying other peoples work! WE have enough with the movie studios doing remakes and 3D re-re-releases.. it's just getting ridiculous.. stop it people.

Do your own work.


I guess you haven't seen Beavers revenge. It is such a rip of angry birds (score display, concept, slingshot, soudns, etc) only thing different is you're a beaver, and you shoot fish and rabbits and stuff, and the pigs are loggers. I wouldn't be surprised if rovio tried to sue over it.

rijp said,
Don't care if the game is good or not. Don't care if the game is popular or not. I DO care when people think it's OK to rip off other games.

Is there no originality? What people can't think for themselves anymore?!?!? Make a game because its ORIGINAL not a copy, this game is OBVIOUSLY a copy of Angry Birds, so on that fact alone, its senseless.

Don't steal other peoples ideas and think because you change the title it's a "cool" game, no. Stop copying other peoples work! WE have enough with the movie studios doing remakes and 3D re-re-releases.. it's just getting ridiculous.. stop it people.

Do your own work.

Yeah, like how Rovio shamelessly copied the game Crush the Castle which was released a few months before Angry Birds, right?

It's the exact opposite in the States. The groom gets burned alive (financially) after a divorce

It's no wonder that the percentage of married adults is at an all-time low.

Oh don't get me started. Men in the U.S. get seriously screwed over when it comes to divorce. It's not uncommon for the man to lose everything. Just take a look at the most recent public financial rape of Hulk Hogan. His ex-wife walked away with $7.4MM of the $10.4MM in assets then turns around and takes what's left via a $3MM award in "property settlements". She also gets the Benz, Corvette, Rolls, Escalade and the ATV's. Nice, eh? The guy busts his ass to build a career, an image, and a name so she can sit around and spend his money then they divorce and she takes it all. Is it any mystery why men avoid marriage?! Don't get me wrong, I know there are plenty of single mom's out there that get shafted by their "baby daddys". The system is broken!! Parenting and divorce should both be equal with consequences for the deserving whether it's some lazy good for nothing baby daddy or some lazy good for nothing gold digging b**ch.

/rant

LOL

but really, is there no love in these countries? everything is "my property" or "my status" or "my families honor" kill the girl!

Buttus said,
LOL

but really, is there no love in these countries? everything is "my property" or "my status" or "my families honor" kill the girl!

These are things of past, new generation doesnt care about it, only happens in some rural areas of India.

gzAsher said,
And 72% of India is rural if i'm right

and 60% of these rural areas are developed and educated enough to erase this stone age mentality.

Aethec said,

I don't think brides being burnt alive is funny...

Guess you dont know wot brides are like theses days.

Back in the day it was different

Aethec said,

I don't think brides being burnt alive is funny...

believe it or not, some of them actually deserve it these days. lmfao.