Anime film premiere causes record-breaking tweets per second

Twitter announced on Friday that its tweets per second record has been broken. One would assume a major global event would cause people to rush to Twitter all at once, but that's far from the case. On Saturday, August 3rd, tweets had been pouring in at a steady stream when all of a sudden they spiked to an all-time high amount per second. This was due to none other than the premiere of anime film Castle in the Sky in Japan.

On average, Twitter deals with about 5,700 tweets per second being sent. At 11:21:50 JST on August 3rd, for that single second the amount of tweets skyrocketed to 143,199. This is roughly 25 times more tweets in a single second than the average.

Thanks to Twitter's new architecture after the 2010 World Cup took its toll on the social network, it was able to this time withstand the force of over 143,000 tweets in one second. That's quite impressive if you ask me. Indeed, those who have been using Twitter for more than a few years now know that it's much more of a rarity to encounter the "fail whale" (i.e. an Twitter outage) now than it was, say, in 2010. Kudos to Twitter for the efforts.

I guess it just goes to show: don't ever underestimate the power of a Japanese anime film.

Source: TechnoBuffalo | Image via Twitter

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19 Comments

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premier spelling fail.

I gather it was the first time it aired on this TV network, which means that network can get way with calling it a "network premier"

Most ever tweets per second for an airing of a 1986 anime film. Such is the power of Ghibli...

Came thinking omg this has to be new Ghibli I hadn't heard about.

Ok, turns out it's not a new one, but it WAS Ghibli, no surprises =)

There's more to the story. If you've ever seen the film there's an internet meme around "balse" that born out of it. When it aired on TV it was going around that at the time this was said in the film everyone was to tweet it out. It's an important part of the movie because it's a word used to destroy the castle.

It's a great film (along with Spirited Away).

They sure do suck.

Grave of the Fireflies and 5 Centimeters per Second are 2 of the best movies i've ever seen.

FloatingFatMan said,
What do they mean, premier? Castle in the Sky is a 1986 anime title... You can't premier something twice!


From the source

Earlier this month, Twitter traffic surged unexpectedly, breaking all previous records and, at its peak, registered 143,199 tweets in a single second. The reason, surprisingly, was not some high-stakes sports game or a disaster, during which people flock to Twitter for news coverage; instead, the airing of Castle in the Sky, an early anime movie from Japanese filmmaker Hayao Miyazaki, on Japanese TV was responsible for Twitter's best day ever.

FloatingFatMan said,
What do they mean, premier? Castle in the Sky is a 1986 anime title... You can't premier something twice!

Yes you can. You can premier towards different audiences as many times as you care.

Nik Louch said,

Yes you can. You can premier towards different audiences as many times as you care.

pre·mier (pr-mîr, -myîr, prmîr)
adj.
1. First in status or importance; principal or chief: an architect of premier rank.
2. First to occur or exist; earliest.

No. You really can't. Once it's been shown, any other showings are NOT a premier, and never can be.

FloatingFatMan said,

pre·mier (pr-mîr, -myîr, prmîr)
adj.
1. First in status or importance; principal or chief: an architect of premier rank.
2. First to occur or exist; earliest.

No. You really can't. Once it's been shown, any other showings are NOT a premier, and never can be.

1. First in status or importance;

Would suggest yes you can, a small premier in Wales could be out-premier'd by a large premier in London. It's importance being first now.

You miss the point. Castle in the Sky had already premiered in Japan, and has been on TV plenty of times in the 27 years since then. It's not a premier, by ANY definition of the word.

FloatingFatMan said,
You miss the point. Castle in the Sky had already premiered in Japan, and has been on TV plenty of times in the 27 years since then. It's not a premier, by ANY definition of the word.

Has it been shown on THIS channel before? If not, then it is a network premier.