AOL Buys buy.at

In a move designed to cash in on the growing ecommerce trend AOL announced today that it has acquired buy.at, a leading independent affiliate marketing network which enhances sales by partnering publishers with advertisers. Unlike traditional display advertising or pay-per-click (PPC) models, at buy.at, an advertiser only pays when a visitor to its site takes action (such as making a purchase or signing up for a free trial). buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organization, and is the fifth advertising acquisition AOL has made in the past year.

This acquisition further enhances our Platform-A advertising offerings by enabling us to offer a new set of advertiser and publisher products, while also supporting our international strategy,” said AOL Chairman and CEO Randy Falco.

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3 Comments

(Lt-DavidW said @ #1.1)
It's simple - they don't provide customers the means to cancel their service.

Of course they let you cancel... after you hire a lawyer, send tons of letters and call thousand times. That's how I got rid of my contract with AOL.

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