America Online on Thursday launched an aggressive advertising campaign designed to make the case that it's the ISP of choice for home users and unveiled a redesigned version of its corporate logo. In the marketing endeavor, which will debut with a series of print ads in high-profile newspapers, AOL will tout its commitment to protecting consumers from an array of online nuisances, such as spam and phishing scams.
Other bullet points of the ad campaign will trumpet AOL's focus on protecting its members' privacy, safeguarding children and building Web communications tools such as its instant-messaging software. While Dulles, Va.-based AOL, a division of media conglomerate Time Warner, remains the nation's largest ISP, the company has struggled to hold on to its customer base, losing more than 3 million dial-up customers over the last two years to broadband and to lower-priced Internet service providers.
News source: C|Net News.com