AOL takes page from blogs, relaunches news

Time Warner Inc. plans to launch a test of its overhauled news portal on Tuesday, drawing influences from the uncluttered design of popular Internet blogs.

The online division of the world's largest media company said it aimed to keep readers returning and to introduce a new generation of media consumers to the site by offering more interactive features such as polls and voting features and user-created news on one page.

AOL's sports site will also relaunch later this week following a similar design model.

D'Vorkin's work has included introducing a blog-like format about a year ago to celebrity gossip Web site TMZ.com, now one of the most closely read sites in Hollywood. TMZ is a joint venture of AOL and Warner Bros.

View: AOL News
News source: Reuters

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