AOL takes page from blogs, relaunches news

Time Warner Inc. plans to launch a test of its overhauled news portal on Tuesday, drawing influences from the uncluttered design of popular Internet blogs.

The online division of the world's largest media company said it aimed to keep readers returning and to introduce a new generation of media consumers to the site by offering more interactive features such as polls and voting features and user-created news on one page.

AOL's sports site will also relaunch later this week following a similar design model.

D'Vorkin's work has included introducing a blog-like format about a year ago to celebrity gossip Web site, now one of the most closely read sites in Hollywood. TMZ is a joint venture of AOL and Warner Bros.

View: AOL News
News source: Reuters

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TMZ are the ones who've been spreading all that celebrity gossip and the drunken celebrity photos lately. Time-Warner then forwards it directly to CNN and the rest of their media empire so that they have 100% coverage of everyone's attention span. And people wonder why all the channels they watch seem to all be repeating the same stories? Take a look at how much control one company has over your concept of "reality":

Time Warner Book Group
Warner Books
The Mysterious Press
Warner Vision
Warner Business Books
Warner Faith
Warner Treasures
TW Kids
Little, Brown and Company
Little, Brown Adult Trade
Little, Brown Books for Young Readers
Back Bay
Bulfinch Press
Time Warner Book Group UK
Time Warner Audio Books
Time Inc.
Southern Progress Corporation
Sunset Books
Oxmoor House
Leisure Arts
Time Warner - Cable
CNN International
CNN en Espanol
CNN Headline News
CNN Airport Network
CNN fn
CNN Radio
CNN Interactive
Court TV (with Liberty Media)
Time Warner Cable
Road Runner
New York 1 News (24 hour news channel devoted only to NYC)
Kablevision (53.75% - cable television in Hungary)
In Demand
Metro Sports (Kansas City)
Time Warner Inc. - Film & TV Production/Distribution
Warner Bros.
Warner Bros. Studios
Warner Bros. Television (production)
The WB Television Network
Warner Bros. Television Animation
Hanna - Barbera Cartoons
Telepictures Production
Witt - Thomas Productions
Castle Rock Entertainment
Warner Home Video
Warner Bros. Domestic Pay - TV
Warner Bros. Domestic Television Distribution
Warner Bros. International Television Distribution
The Warner Channel (Latin America, Asia - Pacific, Australia, Germ.)
Warner Bros. International Theaters (owns/operates multiplex theaters in over 12 countries)
Time Warner Inc. - Magazines
Time Asia
Time Atlantic
Time Canada
Time Latin America
Time South Pacific
Time Money
Time For Kids
All You
Business 2.0
Sports Illustrated
Sports Illustrated International
SI for Kids
Inside Stuff
Your Company
Your Future
Who Weekly (Australian edition)
People en Espa�ol
Teen People
Entertainment Weekly
EW Metro
The Ticket
In Style
Southern Living
Progressive Farmer
Southern Accents
Cooking Light
The Parent Group
Baby Talk
Baby on the Way
This Old House
Sunset Garden Guide
The Health Publishing Group
Coastal Living
Weight Watchers
Real Simple
Asiaweek (Asian news weekly)
President (Japanese business monthly)
Dancyu (Japanese cooking)
Wallpaper (U.K.)
Field & Stream
Golf Magazine
Outdoor Life
Popular Science
Salt Water Sportsman
Skiing Magazine
Skiing Trade News
Snowboard Life
Ride BMX
Today's Homeowner
TransWorld Skateboarding
TransWorld Snowboarding
Yachting Magazine
American Express Publishing Corporation (partial ownership/management)
Travel & Leisure
Food & Wine
Your Company
Magazines listed under Warner Brothers label
DC Comics
Mad Magazine
Online Services
CompuServe Interactive Services
AOL Instant Messenger portal
Digital City
AOL Europe
The Knot, Inc. - wedding content (8 % with QVC 36% and Hummer
WinbladFunds18%) - pending regulatory approval
Winamp (10%)
Legend (49% - Internet service in China)
Time Warner - Online/Other Publishing
Road Runner
Warner Publisher Services
Time Distribution Services
American Family Publishers (50%)
Time Warner - Merchandise/Retail
Warner Bros. Consumer Products
Theme Parks
Warner Brothers Recreation Enterprises (owns/operates international theme parks)
Time Warner Inc. - Turner Entertainment
Entertainment Networks
TBS Superstation
Turner Network Television (TNT)
Turner South
Cartoon Network
Turner Classic Movies
Cartoon Network in Europe
Cartoon Network in Latin America
TNT & Cartoon Network in Asia/Pacific
Film Production
New Line Cinema
Fine Line Features
Turner Original Productions
Atlanta Braves
Other Operations
Turner Learning
CNN Newsroom (daily news program for classrooms)
Turner Adventure Learning (electronic field trips for schools)
Turner Home Satellite
Turner Network Sales
Netscape Communications
Netscape Netcenter portal
AOL MovieFone
iAmaze (partial)
Streetmail (partial)
Switchboard (6%)