App Store hits Facebook

Vitrue and the iTunes team at Apple have successfully created a Facebook page for Apple's App Store, allowing you access to over 150,000 apps, plus the following features listed on the Vitrue Blog.

"The new App Store page features the following Vitrue solutions, allowing fans to more easily find and share apps with their friends:

  • A “Featured” tab including highlights from the App Store, such as “App Store Essentials,” “App of the Week”  and Top Charts listing the most downloaded apps.
  • A “Games” tab to showcase featured games and Top Charts specifically for Games.
  • A “Search & Share” tab allowing fans to search for their favorite apps (via the App Store API) and share them with their friends without ever leaving Facebook.
  • Vitrue’s SRM (Social Relationship Manager) powering advanced wall posts, complete with scheduling, tracking and moderation capabilities."

Vitrue claim that Facebook and the App Store are currently the two "hottest" application development platforms and "bringing the two together is a match made in heaven".

Vitrue also say that they will add new features to the page in the coming months, which will allow fans to search more effectively and explore what apps their friends like.

This project will follow the success of their previous collaboration with Apple on the iTunes Facebook page, which now has over 3.3 million fans. 

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11 Comments

Kierandownes said,
I'm not entirely sure that I see the point.. Anyone..?
More power for the social media, I really don't care about it. I closed my facebook account long time ago.

cabron said,
More power for the social media, I really don't care about it. I closed my facebook account long time ago.

Man what a miserable asshat.

Do people pay with Facebook credits? Facebook have been trying to create their own virtual currency... this would help them a lot

M2Ys4U said,
Do people pay with Facebook credits? Facebook have been trying to create their own virtual currency... this would help them a lot

No, the buy links all seem to go to iTunes.com. *shrug*

In reply to the people who are questioning the point (and this answer has almost definitely already been mentioned), it's just another channel to market their product, and a channel with a great deal of potential at that.

What I don't get is why Apple had to get a company like Vitrue to do this, Apple are marketing kings. As much as I am indifferent to their products, I have to give them a great deal of credit for their marketing, advertising, look etc, so why get another company to do this for you?

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