According to Adweek.com Apple & Pepsi may be planning a new iTunes co-promotion next year. Last fall, Pepsi and Apple announced that they'll be giving away 100 million free iTunes song downloads. Due to a mistake over looked by Pepsi customers could tilt the drink to see whether or not it had a free song. Even with that Apple & Pepsi only got around 5 million free song redemptions. This isn't anywhere near the expectations that Apple & Pepsi had (100 Million).
Five months after BBDO launched the Pepsi iTunes promotion on the Super Bowl, TBWAChiatDay's Southern California office is getting a crack at the assignment, landing the estimated $15-20 million business without a review, sources said last week. The effort, slated to break during the game next year, will run through the spring.
Sources said the reason for the switch to Omnicom Group's TBWACD in Playa del Rey, Calif., was that Apple Computer CEO Steve Jobs (news - web sites) wanted the Apple agency to do the work so he could have more of a say in its creation. TBWACD declined comment. Executives at Cupertino, Calif.-based Apple could not be reached. A BBDO representative referred calls to Purchase, N.Y.-based PepsiCo, which could not be reached for comment.
News source: Yahoo! News
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