Apple abnormally reluctant to share iPhone 5c pre-order numbers

Apple is silent, but unlike throughout the course of the year when it was just assumed Apple was silent because it had been working on new products, this type of silent doesn't look too good. For the first time in years, the company isn't bragging about any record number of new iPhone pre-orders. There's a potentially disappointing lack of sound coming from Cupertino.

In 2010, Apple quickly announced that within 24 hours iPhone 4 pre-orders exceed 600,000. In 2011, iPhone 4S passed one million the same time span. Last year, the iPhone 5 managed to double that to an astounding two million pre-orders in 24 hours. This year... no one knows. It's possible Apple doesn't have anything to brag about this time.

The stock slid down further once again today most likely due to the silence. iPhone 5c pre-orders started on Sept. 13 and it looks like the market has taken notice to the fact that it's been a few days since then without a word from Apple.

There's one factor that's worth remembering in all of this though. 2013 is the first year Apple is releasing not one, but two unique iPhone models. Plus, the one that is up for pre-order isn't even the high-end one. It's a mid-range smartphone for $99. If pre-order numbers aren't strong compared to previous years, it's possible customers are simply waiting for the better iPhone 5s to arrive on Sept. 20.

Source: The Verge

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I think people are starting to use some common sense. This is how I saw it. For $550 off contract, the phone is still to expensive for places like China. But here was my perspective. My wife is from the Philippines. She stated that the average income for a Filipino is roughly equal to $350USD per month. Let me repeat...$350USD per month. For a person who has to have money to commute, eat, buy clothes and more; how do they afford an iPhone?

Android has basically replace Symbian. In Asian markets especially where cheap is a necessity, Apple basically missed the ball. It kinda makes you wonder, who the 5C is for?

I mean I am the type of person if I wanted an iPhone and I say...$550 for this or $650 for the other, I will get the other. But for a person who can't afford either, what is their option? Buying an older model? Why?

Common sense shows this...for $400 I can get a year old brand new Galaxy S III. which has a bigger screen vs the 5C, higher resolution, and would be less than $100 on contact or even free in some places. At $400 retail, that means a carrier with one in any country will be selling them cheap to kill stock. Or the person could just get an older 4S.

Why pay $550 for a plastic ugly iPhone in those girly colors or even the 5S at this point when for not one, not 2, or 3 but 4 models have basically been identical with just onesies upgrades. The 4S got Siri over the 4. The 5 grew .5" in size the 5S gets a faster CPU/GPU and some other things, but not a huge plus over the 5. They took the 5 and all that left over hardware and made the 5C which is exactly what they did with the iPad 2 using the 4S hardware they got stuck with. LAME!

People are wising up. WHile everyone was claiming the Galaxy S4 was not a significant upgrade above the GS3, they are totally stupid. At leats the GS4 got a much better CPU in Octacore vs Quad in the GS3, 1280x720 was boost to full hd at 1920x1080, the screen grew slightly but theer were a huge upgrade in software gimmicks too. What did the 5C get over the 5? Nothing really. A tweaked camera and a CPU bump and a plastic case and it only dropping $100?

Since it costs Apple $200 to make the S that means the C costed half as much to make or maybe $150. So why is it $550 retail? Why not just keep selling the 5 as it was. Oh I know....because why buy a 5S for when you can get the 5 which is the same size, same resolution , same camera just not tweaked and much more being the same?

People have wised up Apple. I wised up after buying the 4S over the 4 just to get Siri. I learned fast. The Galaxy Note III is a more significant upgrade over my GN2 vs your 5S over the 5.

Oh and all that crap about Samsung phones having useless gimmicks? How useless is 64Bit on a phone with 1GB of RAM? How useless is the fingerprint reader. Siri is on the home button too, yet it is near useless. Its perfect if you're driving, but otherwise it is useless and slower.

This is so funny.

Last years internals, cheap plastic cover. It sure fulfills the 'budget' criteria. Except its not and that's the reason its not selling well.

AsherGZ said,
Last years internals, cheap plastic cover. It sure fulfills the 'budget' criteria. Except its not and that's the reason its not selling well.

Who says it's not selling well? And by that logic, every android and WP wrapped in plastic is a budget phone?

Haha way to put your foot in your mouth

AsherGZ said,
Last years internals, cheap plastic cover. It sure fulfills the 'budget' criteria. Except its not and that's the reason its not selling well.

The phone that just had its pre-orders isn't selling well?

Tell us more.

Joswin said,

What are they? The numbers I mean?

He has no numbers. Any article criticizing Apple, makes him feel warm and fuzzy inside.

None news. New thing for Apple, releasing 2 phone's and not just knocking the old one down in price. Its not even shipping yet, geeze. Maybe they are waiting for the 5S numbers too? maybe they don't want to tip off competition? some ppl eh.

FWIW Apple never said the 5C was a budget phone either. That was the media. It is what it is, a slightly upgraded iPhone 5 in a colourful shell. Cheaper than a 5S, but not cheap.

The whole concept of this being a budget phone has fallen flat on its face. In the UK it costs £450 to buy outright. When I just bought myself and my dad Nexus 4 16GBs for £199 a pop its just not worth it

thealexweb said,
The whole concept of this being a budget phone has fallen flat on its face. In the UK it costs £450 to buy outright. When I just bought myself and my dad Nexus 4 16GBs for £199 a pop its just not worth it

Who said it's a budget phone? Apple didn't. Stop listening to rumours.

thealexweb said,
The whole concept of this being a budget phone has fallen flat on its face. In the UK it costs £450 to buy outright. When I just bought myself and my dad Nexus 4 16GBs for £199 a pop its just not worth it

Can you please quote whoever said it was a budget phone?

MidTxWRX said,

Can you please quote whoever said it was a budget phone?

Essentially every news reporter out there. Not my fault if the internet as a whole was wrong.

thealexweb said,

Essentially every news reporter out there. Not my fault if the internet as a whole was wrong.

But it is Apple's fault.

ttttttt11 said,
maximum price for this junk should be $350 without contract, so thanks but no thanks

Junk? It's essentially an iPhone 5 in different materials with support for all 4G bands and a better battery which makes it better than practically every other smartphone on the market.

Who keeps telling you it's a budget phone? Apple do not make cheap tat.

The 5c isn't meant to be a budget phone. Nobody but rumour sites ever said that. What it does do, however, is essentially provide a che waper (to make) version of the iPhone 5, with more mobile network compatibility, and

Think of it as "c for changed" not "c for cheap".

Steve121178 said,

Junk? It's essentially an iPhone 5 in different materials with support for all 4G bands and a better battery which makes it better than practically every other smartphone on the market.

Who keeps telling you it's a budget phone? Apple do not make cheap tat.

The recently released Lumia 630 supports 4g/LTE and a massive battery. And a massive screen. And its Windows Phone. And its a budget phone. So that makes it better than practically every other smartphone on the market, right?

And you're right Apple don't do cheap phones. They know the sheep have more money than sense so they can get away with selling last years phone while maximizing profits by using outdated specs and cheap plastic case. Well looks like their plan fell flat on its face.

It could be that they're waiting for the 5s figures and release the figures in tandem.

Also, since the 5c was announced as a "semi-new" product with basically only a new plastic shell and otherwise the iPhone 5, I'm not sure Apple even expects godlike sales figures. They're probably comparing the sales with how well the 4s sold soon after the release of 5. If there's a boost at all compared to how the 4s did in this situation due to this new plastic, the 5c product plan was a resounding succcess.

However, if there's no excitement as before with the 5s, I think Apple would be more worried. This is the premium phone here where Apple has traditionally shown strong sales.

Northgrove said,
It could be that they're waiting for the 5s figures and release the figures in tandem.

Also, since the 5c was announced as a "semi-new" product with basically only a new plastic shell and otherwise the iPhone 5, I'm not sure Apple even expects godlike sales figures. They're probably comparing the sales with how well the 4s sold soon after the release of 5. If there's a boost at all compared to how the 4s did in this situation due to this new plastic, the 5c product plan was a resounding succcess.

However, if there's no excitement as before with the 5s, I think Apple would be more worried. This is the premium phone here where Apple has traditionally shown strong sales.

The 5s will probably do well, but that isn't the point and is where the disconnect is at Apple.

If you can afford a 5c, you also can probably afford a 5s, which means the majority of Apple's customers are not going to bother with the 5c.

The 5c is just not affordable enough to be a consideration for first time buyers, people in emerging markets or non-Apple fans to consider, when there are many higher end phones for far less money.

When the 5c was leaked, I was shocked that Apple was planning on pricing the device so high.

The low end market is where Apple needs to offer devices, and could do so easily considering the amount of money they make from iTunes and Apps revenue that the new users would generate that could subsidize the cost of the phone.

Instead, the 5xx, 6xx, 7xx, 8xx Nokia devices continue to gain market share in the entry and mid level price range.

____
As a side note, I was truly surprised that the 5s isn't even meeting the features that are now common in mid to upper end phones. The processor is nice, but even if lives up to the 2x the performance Apple claims, in terms of performance, that is catching up with the WP8 devices.

When the 5c and 5s were announced, I was gobsmacked, and felt sad for my colleagues and friends that like iPhones.

it doesnt need features when its got a super duper finger print scanner. if the finger print scanner is hard to defeat (which i highly doubt) youll start hearing high profile ppl having there fingers chopped off to access to "sensitive info" on there phone!

Mobius Enigma said,

As a side note, I was truly surprised that the 5s isn't even meeting the features that are now common in mid to upper end phones. The processor is nice, but even if lives up to the 2x the performance Apple claims, in terms of performance, that is catching up with the WP8 devices.

You do know that the iPhone 5 already destroyed the Lumia 925 in speed right? WP has no real high-performance phones. That's why game-makers prefer iOS. Yeah yeah, it doesn't need as much power as Android to run smooth but that is just the same for iPhones.

http://www.techzine.nl/reviews...s-systeem-en-processor.html

psionicinversion said,
and the "inferior" android phones, destroyed the iphone 5... whats your point???

That he stated random things that were just not true.

Comparing some prices in India (off contract and unlocked)

iPhone 5c - $630
Galaxy S4 - $660
Lumia 925 - $530 (1020 hasn't released here)
HTC One - $660

But then again Apple doesn't care about India or China. If they did, they can really dominate.

StandingInAlley said,
Comparing some prices in India (off contract and unlocked)

iPhone 5c - $630
Galaxy S4 - $660
Lumia 925 - $530 (1020 hasn't released here)
HTC One - $660

But then again Apple doesn't care about India or China. If they did, they can really dominate.

This is part of the problem.

Even the cheaper Nokia 925 (Which is still a premium phone) is ahead in every specification over the 5c.

Additionally, for people wanting a cheaper phone, there are the lower end Nokia devices that also have higher end specifications than the 5c.

If Apple was going to do a lower end device, they needed to at least hit a mid-range price or an entry level price.

The cost difference between the 5c and 5s is too tiny for most people that can afford them and will get the 5s.

I would expect the numbers to be much lower to previous years because this isn't their flagship product.
A large percentage of customers will be waiting on the 5S and not the 5C.

I'd expect them to release the results after the 5S goes on sale and they'll then start to brag how they've sold more Iphone 5s+5c's combined then iphones all previous years.

5C mid range phone, no its not its bloody expensive for a mid range phone and if people are on contract paying 199 instead of 99 for the better phone for the next 2 years its a no brainer. they should of made the 5c free on contract then it would sell really well.

psionicinversion said,
5C mid range phone, no its not its bloody expensive for a mid range phone and if people are on contract paying 199 instead of 99 for the better phone for the next 2 years its a no brainer. they should of made the 5c free on contract then it would sell really well.

One problem, Apple don't set contract prices.

they do kind of because of the massive upfront costs to the carriers that apple charges cus they know they can get away with it. if they werent do greedy the carriers cud offer it for free

You guys do realize this isn't their flagship phone right? Don't be dumb, Neowin.

The true Apple fans will likely already own an iPhone 5 and have no reason whatsoever to order an iPhone 5c, which is actually the same thing that they already own with a plastic shell.

They'll be waiting for the iPhone 5s. Which is only a slight upgrade from the iPhone 5. But at least that's your answer, in case you couldn't come to that conclusion on your own.

Or maybe it was just meant to be a sensationalist article.

No what it means is the 5C is a certified flop. The Apple winning streak is over and the decline begins NOW.

Onward and upwards for Windows Phone to 35% marketshare by 2016!

MidTxWRX said,
The true Apple fans will likely already own an iPhone 5 and have no reason whatsoever to order an iPhone 5c, which is actually the same thing that they already own with a plastic shell.

They'll be waiting for the iPhone 5s. Which is only a slight upgrade from the iPhone 5. But at least that's your answer, in case you couldn't come to that conclusion on your own.

True Apple fans, like the ones lines outside Apple stores are usually people with more money than brains and will even buy poop if it came with an Apple logo slapped on it. And apparently, with what its priced at, that was the audience Apple was targeting with the iPhone 5c.

Something tells me Apple's in serious trouble if even die hard fans aren't buying into the hype this time. And unless Apple catches up with the rest of the competition with larger screens and innovative designs and features, it's all downhill from here. But at least that's your answer, in case you couldn't come to that conclusion on your own.

CygnusOrion said,
No what it means is the 5C is a certified flop. The Apple winning streak is over and the decline begins NOW.

Onward and upwards for Windows Phone to 35% marketshare by 2016!

Brb... dying XD

CygnusOrion said,
No what it means is the 5C is a certified flop. The Apple winning streak is over and the decline begins NOW.

Finally! I've been reading about it for 15 years now.

AsherGZ said,
Something tells me Apple's in serious trouble if even die hard fans aren't buying into the hype this time.

Something tells you that because you assume that the Apple die hards don't have a lot of brain power. If the die hard fans lined up for the iPhone 5, why would they line up a year later for a phone that they already have, but in a candy coated shell?

omgben said,
If the die hard fans lined up for the iPhone 5, why would they line up a year later for a phone that they already have, but in a candy coated shell?

Simple. Because its Apple. It might as have been revealed from the heavens by Jobs almighty himself.

AsherGZ said,

True Apple fans, like the ones lines outside Apple stores are usually people with more money than brains and will even buy poop if it came with an Apple logo slapped on it. And apparently, with what its priced at, that was the audience Apple was targeting with the iPhone 5c.

Something tells me Apple's in serious trouble if even die hard fans aren't buying into the hype this time. And unless Apple catches up with the rest of the competition with larger screens and innovative designs and features, it's all downhill from here. But at least that's your answer, in case you couldn't come to that conclusion on your own.

Something tells me you like to talk more than you like to use your brain.

The 5c is the same as the 5 but with a plastic shell.

It's still 'last year's model'. Just refreshed to appeal to a new audience.

Something tells me that Apple will throw out some fairly outrageous numbers. If there were X amount of people lining up for 'last year's model'... Then where are the people that like to buy the flagship iPhone on release date?

I get it, you hate Apple. But that's no reason to go full retard. Use your noggin. It's just a phone. Regardless of Apple haters and Apple fanboys, we're talking about units sold.

I don't see why current iPhone 4/4S users need to/MUST upgrade... They'd probably be happy with their current phone for another 2-3 years...

well the fact that the delivery date is slipping for pre-orders suggests there isn't that much of a problem with the 5c

REM2000 said,
well the fact that the delivery date is slipping for pre-orders suggests there isn't that much of a problem with the 5c

Slipping?

I just checked the US and UK stores, both are still showing a Sep 20th delivery date.

They aren't going to announce numbers since only half of the models are available to be ordered.

As a rule of thumb, people who pre-order phones want the latest and greatest. I, therefore, wouldn't be surprised if the pre-order numbers were low. That's not what this phone is for.

There's no reason to report pre-order numbers unless they exceed previous announced numbers. Doing so will cause a substantial hit in the already volatile stock.

If these iPhones would serve a purpose, they might sell. That means the price should be about $150 lower... or even $250 with iPhone 4s hardware inside.
They are not ugly (my opinion, to each their own), but they are extremely expensive.

I'm never sure why people complain so much about the price...maybe it's different in the rest of the world but in the UK, and iPhone is near enough the same price as a Galaxy S4.
In fact on O2 the S4 is actually more expensive than the 5 and the 5c (so will probably be the exact same price as the 5s when it comes out)

o2's price for an s4; 'From £0.00 - £649.99', o2's price for a 5c (which lets be honest, is greatly inferior to the s4 [and was designed that way intentionally]); 'From £29.99 - £600.00'.
So yes, I can see why people are annoyed at the price.

Maybe on O2 it is (but then again on O2 a Nexus 4 is £150 more than it is direct from Google) but sim-free an iPhone 5c costs more than a Galaxy S4 - one is a budget model, the other one a flagship model - nuff said.

philcruicks said,
I'm never sure why people complain so much about the price...maybe it's different in the rest of the world but in the UK, and iPhone is near enough the same price as a Galaxy S4.
In fact on O2 the S4 is actually more expensive than the 5 and the 5c (so will probably be the exact same price as the 5s when it comes out)

It isn't that they are expensive, it is they are too close in cost to the 5s.

The other problem is that Apple's customers already have a similar device to the 5c. Apple isn't doing well picking up marketshare from anyone, so their sales are coming from their existing customer base.

Yes. With the Iphone 4s. I guess the 4S was also the best seller after the 5 release and now they tried to make the 5C the best seller selling it for the same conditions as the prerelease phone and just taking the 5 hardware(since its lying around anyways ) and repack it in plastic.

Torolol said,
the peak has passed

The peak when it comes to margins but they're unwilling to take a cut to win marketshare. If it were me and you donned me dictator of Apple the first thing I'd do is get rid of the iPhone 4S and replace it with the iPhone 5C then shave another $50-$100 off the iPhone 4S price. The 5C should be the cheap, cheerful and fun phone for everyone and the iPhone 5S should be the flag ship product for those who want the best.

Torolol said,
the peak has passed

This shall be known a month after the iPhone 5s has been released. The 5c is just a spiced up iPhone 5 (or worsened depending on the design preference), and looking at these numbers is a bit like looking at and judging the iPhone 4s sales figures as the iPhone 5 is about to be released... Apple themselves are probably not expecting too wild sales here, and happy as long as there was a boost they didn't see with the 4s as the 5 was announced. That would mean that the 5c plan was a success.

Mr Nom Nom's said,

The peak when it comes to margins but they're unwilling to take a cut to win marketshare.

It's more like unable. Shareholders paid a premium for the stock and backing off to industry average margins would push the price into the 200s. You can't present a business plan to lose all your shareholders half their value without getting kicked out. It's going to happen anyway but it won't be part of the plan.