A Saanich web design school is holding its ground, following a threat by Apple to take legal action if the local firm does not change a corporate logo it has used since 2005.
Calling his company a dedicated customer that uses Apple hardware and software almost exclusively in its operation, Victoria School of Business and Technology vice-president Christopher Boag said he and partner Dieter Gerhard were surprised to receive a strongly worded letter with no advance warning.
"It was a total shock," he said. "It was like the small guy was kind of getting blown away and Apple was pushing hard in order to get us to (submit to their demands)."
Boag and Gerhard argue that the apple is a "traditional representation of education" and that the logo in question, which incorporates the mountain logo of a sister company and has the words VSBT in one corner, in no way can be confused with the Apple logo.
View: School Victoria