Apple and Flipboard team up to sell more iBooks

Apple has partnered with Flipboard to offer some of Apple's iBooks through the Flipboard magazine-inspired application on iOS, in hopes of pushing more book sales for keen Flipboard users. Apple wishes to offer its selections of iBooks to the right people, and with Flipboard being a reading application for keen readers, it seems like a logical step towards Apple’s goal.

Flipboard will take 5 percent profit for each of the iBooks sold. We feel it’s a smart move for Flipboard who want to profit, and Apple who want more books sold to readers who do not use the official iBookstore. With this partnership intact, Flipboard seems to be on the right track with offering reading material in a clean, eye-catching and innovative format.

Source: The Next Web

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3 Comments

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My understanding is that the books are being sold outside of the ibooks store, directly through flipbook. If so, yet another instance of Apple playing favorites. I can't buy books through the kindle software because all sales need to go through the App store rather than an integrated Amazon store, causing confusion and inconvenience. But here Apple picks and chooses the rules and who has to play by those rules.

nohone said,
My understanding is that the books are being sold outside of the ibooks store, directly through flipbook. If so, yet another instance of Apple playing favorites. I can't buy books through the kindle software because all sales need to go through the App store rather than an integrated Amazon store, causing confusion and inconvenience. But here Apple picks and chooses the rules and who has to play by those rules.

They link you to the iBookstore, then you buy the book