Apple announces its last MacWorld, no Steve Jobs keynote

Apple today announced that the upcoming 2009 MacWorld Expo is the last year the company will exhibit at the event.

Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year's Macworld Conference & Expo, and it will be Apple's last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco's Moscone Center January 5-9, 2009.

It has been rumoured recently that both an iPhone nano and Mac Mini could be unveiled at MacWorld by what was thought to be the Steve Jobs keynote. Both could still surface but a rumour today, places Apple releasing net books to the masses in January to help raise revenue for next year.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

The revelation that Steve Jobs won't be appearing will once again raise questions about the CEO's health.

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Blaine said,
I've been crying all day -depressed-

Hey, Phil Schiller will be there. I know he's not as fun and charismatic as Jobs, but he really really wants you to like him. He wants to get a turn too . . .

LTD said,
Hey, Phil Schiller will be there. I know he's not as fun and charismatic as Jobs, but he really really wants you to like him. He wants to get a turn too . . . ;)

I hate Phil Schiller.

Man why do apple followers worship Steve so much??? I couldn't care less about who is the CEO of my favorite electronics company, as long as they continue releasing awesome products.

Fanboy's do that......
He comes out and hypes something, and they cream their jeans, stand in line
for days to be the first (idiot) on the block with one.

Cask1 said,
Man why do apple followers worship Steve so much??? I couldn't care less about who is the CEO of my favorite electronics company, as long as they continue releasing awesome products.

Because he had a huge part in creating Apple and bringing it back in the mid-90's

Not only what Ker said but he gives great presentations. He's entertaining and people like listening to him. I'm very disappointed he won't be giving the keynote, more than them canceling MacWorlds.

Yeah he might give awesome presentations (I personally have never heard or watched one) but still, I think it is a good move for Apple. They need to change the public's perception of the company as a whole, instead of of one great guy. It is not a good business move to depend that much on a single person at a marketing level. I hope nothing is wrong with his health, but never it was implied there was something wrong to begin with. And don't get me wrong, I don't hate Apple, I have two of their products right now (iPhone 3G and 160 GB iPod Classic), and think both products are great despite their shortcoming. I just have always found funny that Apple followers think of him as almost God-like. Good thing that Apple is probably trying to change that.

Cask1 said,
Yeah he might give awesome presentations (I personally have never heard or watched one) but still, I think it is a good move for Apple. They need to change the public's perception of the company as a whole, instead of of one great guy. It is not a good business move to depend that much on a single person at a marketing level. I hope nothing is wrong with his health, but never it was implied there was something wrong to begin with. And don't get me wrong, I don't hate Apple, I have two of their products right now (iPhone 3G and 160 GB iPod Classic), and think both products are great despite their shortcoming. I just have always found funny that Apple followers think of him as almost God-like. Good thing that Apple is probably trying to change that.

Yeah, it's what he did with Apple, and his ballsy flair. He has a lot of charisma and is extremely talented. He also doesn't seem like your stereotypical "tech geek", if I may use that term. He's quite refreshing and different from the rest of the pack.

But I agree, behind him stands a brilliant team, foremost of which is Jon Ives.

LTD said,
He also doesn't seem like your stereotypical "tech geek", if I may use that term. He's quite refreshing and different from the rest of the pack.


Yeah, no ****. You know why? It's cause Woz did everything on the creative side when Apple first started, while Jobs was off smoking pot.

RAID 0 said,
Yeah, no ****. You know why? It's cause Woz did everything on the creative side when Apple first started, while Jobs was off smoking pot.

You know offending Jobs for apple fanboys is ls like offending Jesus Christ for whoever believes in him

Lare2 said,
You know offending Jobs for apple fanboys is ls like offending Jesus Christ for whoever believes in him


Don't get me wrong, Mr. Jobs IS a very smart man... as far as showmanship and selling.

I dont care about the show, but i do care about somebody's health.. it cant possibly be good news if he's not going. it makes *no* sense that he'd not go.

It probably has more to do with the economy than anything else. It takes a lot of effort and money to put on a tradeshow. They probably do not want to spend the money with the global economy in the dumper.

The economy will not be that bad for that long. If it were to do with the economy they would cancel this year's.

Not wishing ill to Steve or Apple, but one can't help but wonder what happens to Apple when something finally does happen to Steve. Be it his health declining to the point that he has to step down or worse. Apple stocks dropped 2.5% just on the news of Steve not giving the keynote at MacWorld, and Apple sales are down compared to last year while PC sales are up. While it may not be the case in terms of liquidity, many see Steve as Apple and Apple as Steve. What happens when he's gone?

Shane Pitman said,
Not wishing ill to Steve or Apple, but one can't help but wonder what happens to Apple when something finally does happen to Steve. Be it his health declining to the point that he has to step down or worse. Apple stocks dropped 2.5% just on the news of Steve not giving the keynote at MacWorld, and Apple sales are down compared to last year while PC sales are up. While it may not be the case in terms of liquidity, many see Steve as Apple and Apple as Steve. What happens when he's gone?

No one can really predict that. Jon Ives is there, which is a good sign. Beyond that, I really don't know, and IMHO that kind of crystal ball gazing is jut a futile exercise.

Puh-lease. Pure spin from internal company shills who lie for a living. "And I am inclined to believe them!" Rubbish.

Notice how nobody discusses what these fictional "politics" are? Like Steve Jobs would bend over for ANYBODY short of Bill Gates or miss a keynote for ANYTHING short of sharing the stage during Obama's inauguration.

I'm saddened to see his health has not rebounded. You'd think he has enough money to clone himself a new pancreas by now, dammit! :(


Speculating on ill health, a no-show at major events leading to more speculation, officials keeping things all very quiet, does anyone else get reminded of Fidel Castro?

Actually, Microsoft NEEDS Apple or else they will be classified as a monopoly. That's why Bill and Steve got in bed together a few years back.

TMZ (show) said they tried to catch up with Steve Jobs at MacWorld and only caught a glimpse of him in the back of a limo muttering to the driver "Keep going...Keep going...go-go-go!!!"

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