Apple announces press event for October 22nd

To no surprise, Apple has announced that it will be holding a press conference on October 22nd where it is expected that the company will announce its new lineup of iPads. With a new A7 chip now in the iPhone, many expect that Apple will use the same chip in the new iPad and that the iPad mini will receive a Retina display too.

At the same event, Apple is expected to announce the availability of OS X Mavericks which has recently hit ‘Gold Master’ which is Apple lingo for public release. The latest version of OS X will be delivered like the previous OS X releases and will come from the App Store.

The casing for the iPad 5 has apparently leaked ahead of the announcement and appears to feature the same colors of the new iPhone, which shouldn’t come as a major surprise as all of the previous iPads have had the same black and white coloring as the iPhones. The debate is still out if the iPads will feature Apple’s new TouchID fingerprint scanner but all will be announced next week.

What else could Apple announce? Well, for one, they could announce the release date of the updated Mac Pro which they announced earlier this year that is slated for release before the end of the year. Other whispers have hinted that Apple could update their Cinema display line but there is nothing concrete to go on at this point.

October 22nd will be a big day in the tech sector as Microsoft will be releasing its Surface 2 and Nokia will also be holding a press event as well that same day and it could feature a new tablet.

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We need to stop hating Apple so much. They are disruptive and turned this industry on its head. Examples:

OS X - Photo Realistic icons - Vista copied
iLife - Windows Live Essentials
Tiger - Spotlight Search - Vista delivered 2 years later
iPod - Play for Sure didn't work and where is the Zune now
iPod Touch - Zune HD anyone
iPhone - Steve Ballmer dismissed
iPad - Windows 8 3 years later to disasturous results.

Integrated ecosystem: Mac, iPad, iPhone

Microsoft: Surface, Nokia Lumia, Windows 8

I think we need to understand and respect that Apple managed to go where the hockey pock was going to be before anyone else and they have been successful for it.

I believe if Apple had not caused the type of disruption and innovation we have seen over the past 12 years, Microsoft would be charging $400 for Windows 8 Pro and probably not include much with their 5 year upgrade cycle.

Thanks for your post, Americans should be proud of Apple, the Apple story is an incredible American story, instead some Americans look to Samsung instead. It's quite sad really.

I am surprised nobody mentioned that there is a strong possibility of introducing much improved covers for the ipad... "we still have a lot to COVER"

Hey completely off topic, but does anyone know what keyboard cover Ashton Kutcher's character was using on the latest episode of 2 1/2 men?

Seems like that show does a good job of undermining Surface mindshare with similiar iPad accessories.

There really hasn't been any significant "innovation" with the iPad line since the iPad 3. The chassis being lighter is nice (the iPad 3 and 4 are pretty beastly compared to other tabs out there).

I'll probably hang on to my iPad 3 until it just stops working before I upgrade to the latest model. Nothing compelling enough has been shown. When my iPad 3 finally retires, I'll likely upgrade to a retina iPad Mini.

I'm still on my iPad 2, and can't see any announcements from Apple making me want to upgrade just yet. I'd be tempted by a retina mini, but not tempted enough to upgrade as my iPad 2 technically does everything I need it to

It's the same iPad, new case, new CPU/GPU and iOS 7 that you can already have on previous iPad (except iPad 1). And let's hope it's going to be A7X, because retina needs better GPU. Fingerprint scanner? Is that usefull on a tablet? Same camera as the iPhone 5S?

It's missing something, you know, "Click-in" like keyboard maybe? It's lacking some innovation, we are at iPad 5th gen and it's the same thing, only with better spec.


Spicoli said,
Instead of name calling, explain why you think that.

Past numbers, build quality of Apple products, ecosystem. Want more?

stevan said,

Past numbers, build quality of Apple products, ecosystem. Want more?

I do believe iPad sales figures were down around 4 million last quarter, but maybe everyone is waiting for a 'retina' iPad-mini.

virtorio said,
I do believe iPad sales figures were down around 4 million last quarter, but maybe everyone is waiting for a 'retina' iPad-mini.

Yeah, the same thing that happens every year (or the quarter before the release) .. people can't expect consistent quarterly results it obviously going to die down as the iPad becomes old news and people are eagerly awaiting for it.

If we seen year on year decline of sales then maybe some of these 'doomed' claims would be warranted but there is absolutely no evidence.

Spicoli said,
Instead of name calling, explain why you think that.

Every iDevice sells more than the last.

It's a reasonable assumption based on past trends that the iPhone 5s and iPad 5 (or whatever they call it) will be their best selling devices.

Spicoli said,
It's a rectangle like no rectangle before it!

I really have got to stop reading the (comments to) Apple articles on here. Not sure what I think I'm getting out of this.

CSharp. said,

I really have got to stop reading the (comments to) Apple articles on here. Not sure what I think I'm getting out of this.

I know that it is hard to keep up with how awesome apple will make the rectangle. But all the rectangle knowledge will be released soon!

This has been coming for years now. It seems the same people that forecast the doom of Apple are the ones that forecasted end of the world in 2012.

Apple has lost their edge in my opinion, because they haven't really released anything truly innovative since Jobs passed. I highly doubt jobs would ever allow colored iPhones to ever make it out to market.

See in my opinion they haven't. They didn't invent or claim to invent anything lately but they have surely innovated and adopted technology in their own ways. Apple has always produced quality hardware.

Not sure why people expect them to release something groundbreaking every time they have an event. They are a number one tech company in the world, whether they are riding on one product or a dozen, it's still the same.

People have been saying Apple is doomed for years now and I think Apple put those people in their place pretty good.

Do you think having to come up with new hardware features twice a year is a sustainable business model? Resurrecting the old fingerprint scanner shows they're struggling to find new ones. That's why people say there's a limited lifespan to the value of the company. We're already seeing a trend of their margin dropping and that's the only thing supporting their market cap. Walmart sells a lot more stuff yet has a much lower market cap simply because their margin is lower.

Lone Wanderer Chicken said,
I can't wait until the hype for Apple fully dies down. They receive more free publicity than any company in history.

People who believe this are doing very little in terms of putting a lid on it. Instead, they click on every Apple article and proclaim their dislike for Apple. Not the case for every Samsung, HTC, or even Microsoft article. Instead people who don't like those brands tend to not even click the news links about them. Result: Apple gets the most mindshare, Apple articles generate the most ad revenue, and Apple continues to be the darling of the media.

Don't like it? Pro tip: stop clicking.

Spicoli said,
Do you think having to come up with new hardware features twice a year is a sustainable business model? Resurrecting the old fingerprint scanner shows they're struggling to find new ones. That's why people say there's a limited lifespan to the value of the company. We're already seeing a trend of their margin dropping and that's the only thing supporting their market cap. Walmart sells a lot more stuff yet has a much lower market cap simply because their margin is lower.

Are you talking about the same fingerprint scanner that HTC just announced in their new phone? Or the one that is rumored to be in the new Galaxy? Or is it the one that was included in the atrix and was utter garbage?

Maybe it's the one that was included in the new iPhones and got praise all accross the reviews....

stevan said,

Are you talking about the same fingerprint scanner that HTC just announced in their new phone? Or the one that is rumored to be in the new Galaxy? Or is it the one that was included in the atrix and was utter garbage?

Maybe it's the one that was included in the new iPhones and got praise all accross the reviews....

You're actually going to try to argue that easily hacked gimmick is useful? Yea, let's put a fingerprint scanner on something you always your fingerprints all over. Brilliant!

Lone Wanderer Chicken said,
Apple has lost their edge in my opinion, because they haven't really released anything truly innovative since Jobs passed. I highly doubt jobs would ever allow colored iPhones to ever make it out to market.

Not really. The sales numbers would say otherwise. Their competitors are still chasing them and copying the features they're adding. For example, 64-bit CPUs and fingerprint readers. Copying isn't a bad thing, but it proves the importance of the feature. They don't need to create something ground-breaking to stay ahead of everybody else. People seem to highly misuse the word "innovate"... Apple designs new features/methods and gives the user precise reasons why they want it. A finger scan is quicker than a passcode, and it gives the user little reason not to use it. I personally never used a passcode since I find it extremely annoying, but I did setup the finger scan since it's not a burden to use. The 64-bit CPU opens the doors for higher security measures and also future potential for hardware. These are things that people will use and are progressing the technology, so now everybody else is rushing to copy and design their own versions. This has been going on since the first iPhone was released, so until their sales drop and competitors stop copying their features, Apple will remain a leader. There's no "best" since people have different priorities than others, but you can't possibly say that Apple is losing their edge.

Spicoli said,
There's no advantage to the 64-bit CPU on a phone.

Umm, yes there are plenty of advantages. If you don't understand what those things are, perhaps you should educate yourself on basic processing theory...

Spicoli said,
There's no advantage to the 64-bit CPU on a phone.

Right... All those benchmarks and developers that say otherwise are full of bologna! Obvious bias Apple haters fudging numbers! /s Except when Android goes all 64-bit.. Then it will be 64-bit or GTFO, right?

Spicoli said,

You're actually going to try to argue that easily hacked gimmick is useful? Yea, let's put a fingerprint scanner on something you always your fingerprints all over. Brilliant!

Easily? As in most things you say around here, care to prove that?

I know it can be hacked, I just want you to show me that it's easy.

Shadrack said,

Right... All those benchmarks and developers that say otherwise are full of bologna! Obvious bias Apple haters fudging numbers! /s Except when Android goes all 64-bit.. Then it will be 64-bit or GTFO, right?

It isn't the 64-bit nature of the chip giving it those enhancements though. It is the new ARMv8 architecture itself. Just because it happens to be 64-bit isn't the important part but Apple focused on it unnecessarily and so are you. This is one instance where Apple was indeed forward thinking. They were first to market with a chip using ARMv8 while every other chip maker like Qualcomm are still using ARMv7 based designs. Yes, they all have ARMv8 chips coming, that yes will be 64-bit as well but it isn't them following Apple at all as everyone was already going this route.

Nogib said,

It isn't the 64-bit nature of the chip giving it those enhancements though. It is the new ARMv8 architecture itself. Just because it happens to be 64-bit isn't the important part but Apple focused on it unnecessarily and so are you. This is one instance where Apple was indeed forward thinking. They were first to market with a chip using ARMv8 while every other chip maker like Qualcomm are still using ARMv7 based designs. Yes, they all have ARMv8 chips coming, that yes will be 64-bit as well but it isn't them following Apple at all as everyone was already going this route.

Well, I for one haven't studied ARMv8 or ARMv7 architecture so all I can do is read the benchmarks and believe what developers say when they say that the iPhone 5S gives significant performance increases over the iPhone 5 and even when compared to existing top-of-the-line Android and WP hardware.

Apple is marketing the device as a 64-bit device. Is it not a 64-bit device? Why is it that you people get your panties all twisted up over Apple's marketing department? Its a total double-standard.

Nogib said,

It isn't the 64-bit nature of the chip giving it those enhancements though. It is the new ARMv8 architecture itself. Just because it happens to be 64-bit isn't the important part but Apple focused on it unnecessarily and so are you. This is one instance where Apple was indeed forward thinking. They were first to market with a chip using ARMv8 while every other chip maker like Qualcomm are still using ARMv7 based designs. Yes, they all have ARMv8 chips coming, that yes will be 64-bit as well but it isn't them following Apple at all as everyone was already going this route.

The reason Apple focussed on 64bit and not ARMv8 is because most of the world wouldn't know what they are talking about. Anyone in the know understands its the ARMv8 instruction set that brings a lot of the improvements, but that's not marketable

64bit might be a big thing if we ever get to the point where there's a dual boot device that switches between OSX and iOS, the 64bit 'Mac' apps would then be compatible (once recompiled) for the ARM 64bit? That's my long term take on it

DomZ said,
... (once recompiled) ....

But Apple has rosetta technology. I would suspect that would be the stop-gap to portability.
imagine rosetta for x86/ARM.... doesn't sound so different from PPC->x86 then you get drag and drop apps that just work.

DomZ said,

64bit might be a big thing if we ever get to the point where there's a dual boot device that switches between OSX and iOS, the 64bit 'Mac' apps would then be compatible (once recompiled) for the ARM 64bit? That's my long term take on it

That just doesn't seem like Apple's style (dual booting phone).

Shadrack said,

That just doesn't seem like Apple's style (dual booting phone).

I wasn't thinking of a phone. I was thinking of an iPad/Macbook Air hybrid, where you could detatch it and it switches to iOS

Lone Wanderer Chicken said,
Apple has lost their edge in my opinion, because they haven't really released anything truly innovative since Jobs passed. I highly doubt jobs would ever allow colored iPhones to ever make it out to market.

Oh cut the crap - it is pretty hard pressed to claim that since the iPad that they've released anything awesome and quite frankly none of the others in the industry have done it either. It is the same products tweaked and marketed as something 'new and improved'. The slide occured well before Steve Jobs died but fan boys on both sides fail to see the obvious just like Windows fanboys can't seem to grasp that Windows is the problem and therefore isn't the solution to Microsoft's woes.

Spicoli said,

You're actually going to try to argue that easily hacked gimmick is useful? Yea, let's put a fingerprint scanner on something you always your fingerprints all over. Brilliant!

So easily hacked, all you need is forensic know how and specialist equipment!

You know you are going down fast once the case becomes _the_ topic and actual improvements and enhancements not so much..

Hey, hey, hey. None of that now. We are not supposed to have any differing opinions about Apple and their products, gladly stop buying that WP that you have in your avatar and gleefully stand in line for what Apple sells, and be happy that they decided to give us a newly designed (which is obviously perfection) case.

Please, give Apple a break.

WhatTheSchmidt said,
Hey, hey, hey. None of that now. We are not supposed to have any differing opinions about Apple and their products, gladly stop buying that WP that you have in your avatar and gleefully stand in line for what Apple sells, and be happy that they decided to give us a newly designed (which is obviously perfection) case.

Please, give Apple a break.

Hate much?

NeoPogo said,

Hate much?

For saying that Apple is hands-off and it is not permissable to criticize them? That means I hate Apple?

Please, give WhatTheSchmidt a break.

paulheu said,
You know you are going down fast once the case becomes _the_ topic and actual improvements and enhancements not so much..

You cannot be serious.

paulheu said,
You know you are going down fast once the case becomes _the_ topic and actual improvements and enhancements not so much..

You know you have reading comprehension problems when NOTHING has been officially announced so therefore you making claims of speculation speaks volumes for the lack of actual thinking abilities.