Apple announces Q4 financial results, beats expectations

The Cupertino-based company Apple has today announced its financial results for the fourth quarter, beating out the predictions and thusly seeing some nice stock price increases. This quarter has seen Apple hit its best results in the history of the company, boasting a rather hefty $1.67 billion profit.

The results, found here, show that Apple managed just short of $10 billion in revenue, at a total of $9.87 billion. Apple sold 3.05 million computers during the quarter, giving it a 17 percent unit increase over the previous Q4 results. Additionally, the company sold 10.2 million iPods and 7.4 million iPhones, representing an eight percent unit decline and a seven percent unit growth over the year-ago quarter, respectively.

CEO of Apple, Steve Jobs, stated, "We are thrilled to have sold more Macs and iPhones than in any previous quarter. We've got a very strong lineup for the holiday season and some really great new products in the pipeline for 2010." In addition, Apple CFO Peter Oppenheimer said, "We are delighted with our September quarter and fiscal 2009 results. For the full year, we grew revenue by 12 percent and net income by 18 percent in extraordinarily challenging times. Looking ahead to the first fiscal quarter of 2010, we expect revenue in the range of about $11.3 billion to $11.6 billion and we expect diluted earnings per share in the range of about $1.70 to $1.78."

On a rather controversial note, Apple COO Tim Cook shared an opinion on the competitors to the iPhone. Apple views the other smartphones on the market as still being behind the original iPhone, with Cook saying that, "We've moved beyond that." We'll leave that last bit up to the opinion of you guys.

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CEO of Apple, Steve Jobs, stated, "We are thrilled to have sold more Macs and iPhones than in any previous quarter. We've got a very strong lineup for the holiday season and some really great new products in the pipeline for 2010."

New products confirmed for 2010!

This news is troubling at best. It proves that no matter how ****ty and overpriced your product is, crafty advertising will still make it sell. I am bothered by the fact that people are such tools.

Slayer said,
This news is troubling at best. It proves that no matter how ****ty and overpriced your product is, crafty advertising will still make it sell. I am bothered by the fact that people are such tools.

Something tells me that you're actually the tool, and just haven't realized it. How has the iPhone had any "crafty" advertising? The only ads I've seen for the iPhone have only shown the phone being used, by nothing but a pair of hands, nonetheless. How many ads for the Blackberry have actually focused on the use of the Blackberry? What's making the iPhone sell is the fact that people buy it, love it, show/tell their friends, their friends buy an iPhone, love it, show/tell their friends, etc. You're just the type of fool who won't jump on any bandwagon, even if it were carrying people away from a Category 5 hurricane. It scares you that the iPhone might actually be as good as everyone who has one already knows it is. You sissy.

Slayer said,
This news is troubling at best. It proves that no matter how ****ty and overpriced your product is, crafty advertising will still make it sell. I am bothered by the fact that people are such tools.

And you're surprised by this, going by the success of MS Windows over the years?

It's not all about the hardware morons... it's about the user experience.

If the iPhone was truly crap, it wouldn't sell so well.

Windows Mobile is a complete joke and Android still has a while yet before it fully integrates everything nicely and cohesively.

The iPhone is not perfect, and no one said it was - but it's damn well better than most phones out there on the market. And don't talk about the iPhone's limited hardware. You can have 10GB of RAM and a 20MP camera in a mobile phone and still have a horrible experience using it all. It's not the size that counts, it's how you use it ;)

Disagree with me? Well try disagreeing with the millions who have bought iPhones, and the millions who CONTINUE to do so. There is a reason for this... and while you think that's not true, Apple laughs its way to the bank. It's most likely people like you who worked on Windows Mobile and let it go to s**t, while competitors rushed ahead - because "Hey, who cares about user experience? They have MEGABYTESS to play with lolol". Go have a cry in the corner because you think only idiots/sheep/morons/etc. would ever purchase an iPhone.

I guess you forgot how android, even though its extremely new and only available on a very limited set of devices is already 3% of the smartphone market. And is gaining everyday.

I guess you also missed how windows mobile outsold iphones near the end of 2008.

Maybe you also forgot how symbian and blackberry completely destroy the iphone in OS market share.

---

One of the major reasons for hte iphone success was how cheaply it was priced to comparitive smartphones, with AT&T massively discounting the prices of iphone to like 100 dollars a phone, while comparitive smartphones sold for 200-400. Not to mention the vast amount of marketing apple did with the iphone.

/- Razorfold said,
I guess you forgot how android, even though its extremely new and only available on a very limited set of devices is already 3% of the smartphone market. And is gaining everyday.

I guess you also missed how windows mobile outsold iphones near the end of 2008.

Maybe you also forgot how symbian and blackberry completely destroy the iphone in OS market share.

---

One of the major reasons for hte iphone success was how cheaply it was priced to comparitive smartphones, with AT&T massively discounting the prices of iphone to like 100 dollars a phone, while comparitive smartphones sold for 200-400. Not to mention the vast amount of marketing apple did with the iphone.


Maybe you overlooked how the iPhone still has the best GUI of ANY phone out there atm.

I guess you missed the point of my post - that hardware is not the primary reason people purchase a phone - it's because of the user experience.

But on your point, perhaps you forgot there is only really ONE model of iPhone, with each iteration being faster and adding a few features... but with the main experience and layout the same.

No other single model of mobile phone sells so well.


And it's not because of the price - the iPhone is not only sold in the US... it sells extremely well all over the world, where prices are not discounted so heavily.

dewaaz said,
It's not all about the hardware morons... it's about the user experience.

If the iPhone was truly crap, it wouldn't sell so well.

Windows Mobile is a complete joke and Android still has a while yet before it fully integrates everything nicely and cohesively.

The iPhone is not perfect, and no one said it was - but it's damn well better than most phones out there on the market. And don't talk about the iPhone's limited hardware. You can have 10GB of RAM and a 20MP camera in a mobile phone and still have a horrible experience using it all. It's not the size that counts, it's how you use it ;)

Disagree with me? Well try disagreeing with the millions who have bought iPhones, and the millions who CONTINUE to do so. There is a reason for this... and while you think that's not true, Apple laughs its way to the bank. It's most likely people like you who worked on Windows Mobile and let it go to s**t, while competitors rushed ahead - because "Hey, who cares about user experience? They have MEGABYTESS to play with lolol". Go have a cry in the corner because you think only idiots/sheep/morons/etc. would ever purchase an iPhone.

Those same millions are just teenagers. Noone in their right mind would consider a iPhone a smartphone.

/- Razorfold said,
I guess you forgot how android, even though its extremely new and only available on a very limited set of devices is already 3% of the smartphone market. And is gaining everyday.

I guess you also missed how windows mobile outsold iphones near the end of 2008.

Maybe you also forgot how symbian and blackberry completely destroy the iphone in OS market share.

---

One of the major reasons for hte iphone success was how cheaply it was priced to comparitive smartphones, with AT&T massively discounting the prices of iphone to like 100 dollars a phone, while comparitive smartphones sold for 200-400. Not to mention the vast amount of marketing apple did with the iphone.

You're talking about mobile operating systems that exist on numerous handsets! All those different models versus three models of the iPhone, yet those companies are still ****ing their pants.

Price!? First of all, it's cute that you think other "smartphones" are "comparative". The iPhone is consistently one of the most expensive handsets on the market. You can't even pretend to believe that other handsets are more expensive. That's just ridiculous. As for marketing, I see just as many RIM and Palm ads as I do for the iPhone. You're just not paying attention. Also, there are a lot of retailers who don't sell the iPhone who are pushing other handsets on anyone who walks in the door. If the iPhone were available everywhere AT&T were sold, the numbers would be even more staggering. Believe it or not, there are still a vast number of people who don't know anything about the iPhone or what it does. (I think you're one of them.)

powerade01 said,
Those same millions are just teenagers. Noone in their right mind would consider a iPhone a smartphone.

Is it homicide if I die laughing? Oh yeah, teenagers are spending $200 and signing AT&T contracts by the millions... Bwahahahahahahahahaha!

Price!? First of all, it's cute that you think other "smartphones" are "comparative". The iPhone is consistently one of the most expensive handsets on the market. You can't even pretend to believe that other handsets are more expensive. That's just ridiculous. As for marketing, I see just as many RIM and Palm ads as I do for the iPhone. You're just not paying attention.


Really now? the palm pre ads and blackberry ads have just started coming out, in the past 2 years I saw more iphone ads than any other phone combined together.

Believe it or not, there are still a vast number of people who don't know anything about the iPhone or what it does. (I think you're one of them.)


Personal retorts always work so well when :rolleyes:

Is it homicide if I die laughing? Oh yeah, teenagers are spending $200 and signing AT&T contracts by the millions... Bwahahahahahahahahaha!


Yet I see more teenagers having iphones than adults. 200 dollars to teenagers is like nothing these days...

powerade01 said,
Those same millions are just teenagers. Noone in their right mind would consider a iPhone a smartphone.

lmao... You couldn't be more wrong. The people around me who use one both at work and home sure aren't.

dewaaz said,
It's not all about the hardware morons... it's about the user experience.

If the iPhone was truly crap, it wouldn't sell so well.

Windows Mobile is a complete joke and Android still has a while yet before it fully integrates everything nicely and cohesively.

The iPhone is not perfect, and no one said it was - but it's damn well better than most phones out there on the market. And don't talk about the iPhone's limited hardware. You can have 10GB of RAM and a 20MP camera in a mobile phone and still have a horrible experience using it all. It's not the size that counts, it's how you use it ;)

Disagree with me? Well try disagreeing with the millions who have bought iPhones, and the millions who CONTINUE to do so. There is a reason for this... and while you think that's not true, Apple laughs its way to the bank. It's most likely people like you who worked on Windows Mobile and let it go to s**t, while competitors rushed ahead - because "Hey, who cares about user experience? They have MEGABYTESS to play with lolol". Go have a cry in the corner because you think only idiots/sheep/morons/etc. would ever purchase an iPhone.



Let me ask you one question...Of those millions of iphones that were sold, how many are stll being used on a daily basis?

The reason I ask, is that I know of businessmen, who raced to get the phone, and after a few weeks, reverted back to either a nokia or a blackberry. As a business tool, the iphone is lacking.

Shody camera, unchangeable battery, no memory card slot, no flash or java in web browser, only install what apps Apple "approves" all in all **** phone.

but but according to new york times:

iPhone 3GS “vaults a year ahead” of its smartphone rivals

even harder to resist: a 3-megapixel camera


I must have gone back in the past to 2007.

Whine all you want, it's the only phone that matters right now. The App Store is beyond great, the camera good enough and the browser still the best phone browsing experience out there. I hope for a real competitor all the time, but for now I'm happy I have one.

Dude, iPhone is still crap, there are better phones out there, and they are cheaper too. Its adding "features" that people are saying WOW, but the news is that those features have been here ages ago on lots and lots of phones.

thealexweb said,
Shody camera, unchangeable battery, no memory card slot, no flash or java in web browser, only install what apps Apple "approves" all in all **** phone.

Shoddy? It still takes better photos than any smartphone I've seen to date. Again, it's not about resolution, it's about the clarity and quality of the image sensor. Unchangeable? It probably costs just as much to have an Apple Store change the batter than it does to go out and buy a replacement battery. Also, I see people every day with phones less than a year old who need new batteries already. I haven't met anyone who's had to change the battery in their iPhone, so far. Who needs a memory card when you have 32GB of onboard flash!? Adobe Flash? Why, so I can view obnoxious Flash advertisements telling me how my PC is infected all while draining my battery? No thank you. The lack of Flash hasn't bothered me yet, and I doubt it will. As for the applications, I'm glad Apple reviews each and every iPhone application. It's called quality control. When you have the hottest mobile platform, you've got to be responsible about what you're letting onto your device. There are many concerns to deal with, such as cellular network bandwidth, battery life, speed, usability, heat, memory usage, interface guidelines... I don't need Bob's Ultimate Warez Finder on my phone. What I do get is a plethora of applications that I use often and can't imagine my daily routine without. I've even replaced expensive guitar tuners with a much better iPhone version for just $1.99. Similar tuners are $60.

I love it when my customers tell me how they're "rough with" their phones, which only last a year or so, and I whip out my iPhone, raise it above my head and drop it on the floor to their shock and amazement. I love to watch them cringe. So far, not even a scratch, and I've done this many times.

Shoddy? It still takes better photos than any smartphone I've seen to date. Again, it's not about resolution, it's about the clarity and quality of the image sensor.


Prove it. My old smartphone from 2007 had 3.2mp camera with autofocus, and takes better picture than the 3gs which has the same specs. It only took apple 2 years to realize autofocus is beneficial.

Who needs a memory card when you have 32GB of onboard flash!?


The iphone just got 32gb flash, the previous ones were only 8gb and 16gb. microSD cards with 8gb and 16gb exist, and 32gb comes out soon.

Now I have around 45gb of music, say I wanted to carry it all with me, oh look 3 microsd cards.

If you took your logic of onboard space, why buy external hardrives when you can get 2tb internal ones?

Adobe Flash? Why, so I can view obnoxious Flash advertisements telling me how my PC is infected all while draining my battery? No thank you


I could list of a whole list of reasons to have flash, but because all you can think off is ads, I'm not going to even bother.

As for the applications, I'm glad Apple reviews each and every iPhone application. It's called quality control. When you have the hottest mobile platform, you've got to be responsible about what you're letting onto your device. There are many concerns to deal with, such as cellular network bandwidth, battery life, speed, usability, heat, memory usage
, interface guidelines...


I don't think apple cares about cellular network bandwidth, or battery life, or memory usuage, or speed, or heat issues when deciding what goes on the iphone.

Why is jailbreaking so popular if the appstore idea was so great?

I love it when my customers tell me how they're "rough with" their phones, which only last a year or so, and I whip out my iPhone, raise it above my head and drop it on the floor to their shock and amazement. I love to watch them cringe. So far, not even a scratch, and I've done this many times.


I call utter BS unless you have carpetted floors. Go drop it on the street and see what happens.

Tim is right in some ways. A lot of people just don't get it, and think that the fastest processor, or a higher mega-pixel camera makes a phone better, when it doesn't.

It all comes down to software, which Apple excels in. They make is so easy, when smartphones were unusable.

Bunk said,
It all comes down to software, which Apple excels in. They make is so easy, when smartphones were unusable.

HAHAHAHAHAH

On a rather controversial note, Apple COO Tim Cook shared an opinion on the competitors to the iPhone. Apple views the other smartphones on the market as still being behind the original iPhone, with Cook saying that, "We've moved beyond that."

ahahhahaha

next please..

LOL! What a pile of hogwash, Tim Cook's comment was! Sure, the iPhone is a very good device, but the Palm Pre, Blackberry Storm (and upcoming Storm2), and some of the Android phones I've tried definitely cannot be underestimated. Heck, certain aspects of such phones even put the iPhone to shame such as camera flash, Flash/Java support, full multitasking, 5 MP cameras, and App Store equivalents that are nowhere near as restrictive. (just to name a few)

MulletRobZ said,
Heck, certain aspects of such phones even put the iPhone to shame such as camera flash, Flash/Java support, full multitasking, 5 MP cameras, and App Store equivalents that are nowhere near as restrictive. (just to name a few)

A flash that never works properly and makes my photos look like garbage, Adobe Flash support that kills your battery life with obnoxious advertisements, full multitasking which, again, kills your battery and grinds your smartphone to a halt, 5MP cameras that still don't compare to the iPhones in terms of clarity and color (it's not about resolution, it's about image sensor quality), and software stores that offer next to nothing, and the applications they do offer are, for the most part, garbage. The Palm Pre's catalog makes me laugh. Blackberry applications are just garbage compared to their iPhone counterparts. They're clunky and slow.

UbiquitousGeek said,
A flash that never works properly and makes my photos look like garbage, Adobe Flash support that kills your battery life with obnoxious advertisements, full multitasking which, again, kills your battery and grinds your smartphone to a halt, 5MP cameras that still don't compare to the iPhones in terms of clarity and color (it's not about resolution, it's about image sensor quality), and software stores that offer next to nothing, and the applications they do offer are, for the most part, garbage. The Palm Pre's catalog makes me laugh. Blackberry applications are just garbage compared to their iPhone counterparts. They're clunky and slow.


Flash kills your photos? Adobe flash support killing your battery? Full multitasking killing your battery?

I would like to see the seconds of research you did on this topic. Maybe you've been taking pictures with the flash on during the day...because I'm really sure your iphone takes better quality pictures at night than a phone with flash. Yeh....

Adobe flash doesn't even kill your battery, and nor does multitasking. Sure multitasking will slow down your phone if you open up 500 apps, but most smartphones nowdays can handle a good amount of apps before it reaches that limit.

Not all winmo, blackberry,and palm softwares are in their stores. Theres thousands of apps you can download online, without having to pay microsoft/apple/rim/palm any money just to host your file.