Apple announces record Q4 2010 results, best ever despite iPad sales

Apple released its financial results today for its fiscal 2010 fourth quarter ended September 25, 2010.

Apple sold 3.89 million Macs during the quarter, a unit increase of 27 percent over the year-ago quarter. Quarterly iPhone sales reached 14.1 million, up 91 percent from the year-ago quarter. Apple also sold 9.05 million iPods during the quarter, an 11 percent unit decline over the year-ago quarter. Apple also sold 4.19 million iPads during the quarter.

“We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings—both all-time records for Apple,” said Steve Jobs, Apple’s CEO. “iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year.”

The Company posted record revenue of $20.34 billion and net quarterly profit of $4.31 billion, or $4.64 per diluted share. These results compare to revenue of $12.21 billion and net quarterly profit of $2.53 billion, or $2.77 per diluted share, in the year-ago quarter.

Apple's results crushed expectations as usual. The company's forward looking guidance suggests it's in for a strong holiday season. However, despite the strong results, Wall Street expected more iPad shipments. Some analysts had suggested that Apple would ship over 5 million devices however Apple shipped 4.19 million.

Due to the weak iPad sales, Apple's stock is currently trading down 5% in after hours on the NASDAQ stock exchange.

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38 Comments

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neufuse said,
I thought iPad sales where high and it was taking over the netbook world? That's what Steve told me!

Steve also told me screens bigger than 3.5" for phones won't sell and tablets smaller than 9.7" or larger than 9.7" won't sell. Don't know why...

neufuse said,
I thought iPad sales where high and it was taking over the netbook world? That's what Steve told me!

No.. that's what the BestBuy's CEO said.. but hey never mind, join the troll fest.

techbeck said,
Despite iPad sales? I though sales were good

They didn't meet projections. The actual sales don't matter as much as whether a preset goal was met. Business 101.

Mr aldo said,
Um, why are Apple's shares dropping? I don't get it, lol.

Shares are based on future expectation. They didn't get a good future message from this.

Down 6% now in after-hours. It will return some-what before leveling off again if you want to make some quick cash.

But FYI, after hours works a little different and may be out of order.

Edited by Sacha, Oct 19 2010, 1:01am :

Mr aldo said,
Um, why are Apple's shares dropping? I don't get it, lol.

Yeah its crazy! Oh no... Apple is in trouble /s

That is after going from $240 to $318 in less than two months, today it ended at $309.49... what a tragedy.....

Oh wait... Google stock went down too....

Very insightful comment... A real troll food

thealexweb said,
Wow the iPod sales really are struggling.

is the PMP era over? Mobile phones of all types will be canabalising sales. iPods are probably more use for gym goers and anywhere the phone might get damaged

evo_spook said,

is the PMP era over? Mobile phones of all types will be canabalising sales. iPods are probably more use for gym goers and anywhere the phone might get damaged

Yeh this is nothing new and has been happening in every quarter announcement Apple has made over the last few years. People are moving to the all-in-one device (iPhone)

WEAK iPad sale? For a device that no one seems to find any use for (well, I have one, but seeing all the negative comment...) I think that 4.19 million is quite nice!!

TruckWEB said,
WEAK iPad sale? For a device that no one seems to find any use for (well, I have one, but seeing all the negative comment...) I think that 4.19 million is quite nice!!

It took the original iPhone (Jesus phone) 5 quarters to sell 6.1m - Those numbers are good for the iPad considering it is a first generation device and many people in the tech community were skeptical of it.

What's going to be interesting is if they can sustain those numbers for the iPad, or if it will drop significantly after only being a "fad"

DomZ said,

It took the original iPhone (Jesus phone) 5 quarters to sell 6.1m - Those numbers are good for the iPad considering it is a first generation device and many people in the tech community were skeptical of it.


Especially when you consider that analysts originally said it would only do 1 million in sales. Now all of a sudden because it didn't hit their readjusted 5 million expectation, iPad sales are "weak." Idiots.

Hopefully more news like this will get all the other computer companies to step up, and sell more great solid products. Not really an Apple user or anything, but from what I know, people who buy Apple products tend to have higher satisfaction because Apple tends to ensure the products they sell are generally better than decent, and include the features that most people need/want in a clean cut way.

I can't generally feel that way with the other big PC companies like Dell or HP who can make very good products, but always lack something that'd be great or have an issue with one or two things.

Quikboy said,
Hopefully more news like this will get all the other computer companies to step up, and sell more great solid products. Not really an Apple user or anything, but from what I know, people who buy Apple products tend to have higher satisfaction because Apple tends to ensure the products they sell are generally better than decent, and include the features that most people need/want in a clean cut way.

I can't generally feel that way with the other big PC companies like Dell or HP who can make very good products, but always lack something that'd be great or have an issue with one or two things.


I moved to the Apple ecosystem simply because I wanted a system that would get me in, get work done and get out quickly and that's exactly what every product they produce does.

They need to continue to bring out new products rather then stand still, see if they update the Macs soon with something different. touch screen imacs?

evo_spook said,
They need to continue to bring out new products rather then stand still, see if they update the Macs soon with something different. touch screen imacs?

Touch Screen iMacs would be fun. Didn't they recently upgrade the MacBook line ups?

Why would you want an iMac with touch screen beyond the sake of having an iMac with touch screen? It honestly don't see the practicality of any desktop computer with touch screen beyond very specific purposes such as being used as a cash register or an information column. I have no idea whatsoever why I would want to raise my arm and stretch it all the way to touch my 27-inch iMac's screen. It just isn't very comfortable, not to mention the annoyance of your screen being smeared with fingerprints.

.Neo said,
Why would you want an iMac with touch screen beyond the sake of having an iMac with touch screen? It honestly don't see the practicality of any desktop computer with touch screen beyond very specific purposes such as being used as a cash register or an information column. I have no idea whatsoever why I would want to raise my arm and stretch it all the way to touch my 27-inch iMac's screen. It just isn't very comfortable.

I wouldn't, but be interesting to see if they can release another product, thats pointed at and laughed at and then see it make millions

evo_spook said,
I wouldn't, but be interesting to see if they can release another product, thats pointed at and laughed at and then see it make millions

I don't think a 27-inch iMac with touch screen would be commercially feasible at the moment in the first place. Maybe a 21,5-inch one, but beyond that... If they integrate touch screen panels into the mainstream iMac / MacBook line it would be successful, if they release a separate iMac "touch" line it will probably stay a niche.

I think it would be more interesting and practical if Apple build upon the Magic Trackpad when it comes to multi-touch input for the desktop Mac. Maybe it can evolve to the point where you have a second screen lying on your desk to control Mac OS with.

.Neo said,

I don't think a 27-inch iMac with touch screen would be commercially feasible at the moment in the first place. Maybe a 21,5-inch one, but beyond that... If they integrate touch screen panels into the mainstream iMac / MacBook line it would be successful, if they release a separate iMac "touch" line it will probably stay a niche.

I think it would be more interesting and practical if Apple build upon the Magic Trackpad when it comes to multi-touch input for the desktop Mac. Maybe it can evolve to the point where you have a second screen lying on your desk to control Mac OS with.

what ever happened to that touch screen keyboard that you could rearrange buttons and create new ones on. A LED keyboard that you can customise to your hearts content, even better if somehow tactile support could be added

ILikeTobacco said,

Touch Screen iMacs would be fun. Didn't they recently upgrade the MacBook line ups?

Wondering why when Win7 was being released, we were told that touch in a desktop or laptop form factor was bad. Nobody wants to reach across their desktop, nobody would want to touch the screen when there is a touchpad on their laptop. Then there was fingerprints and other gunk getting on your monitor. But rumors start about Apple doing it (with no evidence of it happening, I may add), and all these problems will magically be solved and it will be "fun."

nohone said,

Wondering why when Win7 was being released, we were told that touch in a desktop or laptop form factor was bad. Nobody wants to reach across their desktop, nobody would want to touch the screen when there is a touchpad on their laptop. Then there was fingerprints and other gunk getting on your monitor. But rumors start about Apple doing it (with no evidence of it happening, I may add), and all these problems will magically be solved and it will be "fun."

I was thinking about this, too. Windows 7 with its enormous set of touch-focused features? "You can't just add touch to a desktop OS, it has to be built from the ground up for touch!" Same old Mac OS with a touchscreen thrown in? Ossum!

Apple talks the talk and shows the money to back it up, cocky jobs is always gonna be on his high horse, unless MS knocks him down, but his advertising is pretty pro none the less. No one expected the ipad to sore in sales considering that its twice the cost of a netbook that does 2x more features.

All good news for my shares of AAPL. Apple hasn't reached its ceiling yet. I'm thinking at least 6 years of this same growth before we see things start to level off. But 14.1 million iPhones? Damn that's a lot of phones. Good job Apple.

Wow. I think what we're seeing here is some crazy synergy effects as people are buying into the Apple ecosystem. I think this is why normal sales "rules" one may be used from the PC side won't necessarily apply. Even if you buy something as little as an iPod, it will push you in the direction of an iPhone in the future. Or if going iPhone, you'll have a smoother computing experience in the future if going MacBook. Or vice versa... Since iTunes is better on Mac, and various Apple soft/hardware in turn ties into iTunes.

I didn't expect the weak iPad sales though, so it's funny how they made these record results! iPhone is obviously still a very strong card...

Northgrove said,
Since iTunes is better on Mac

Not really, no. It's only slightly better due to the fact its interface looks more at home on Mac OS X than on Windows. Beyond that, performance is pretty bad on Mac OS X as well compared to other applications.

.Neo said,

Not really, no. It's only slightly better due to the fact its interface looks more at home on Mac OS X than on Windows. Beyond that, performance is pretty bad on Mac OS X as well compared to other applications.

It's not brilliant under OS X. It's terrible under Windows.

evo_spook said,
every year they sell more and more, wonder when its going to slow.

lol poor iPad sales, how fical the stock market is.


This is the first version of iPad, just because it doesn't meet analyst expectations don't make that poor, is more than 4 millions sold in less than 6 months with just Apple stores and AT&T availability, no worldwide release yet and, imagine when they introduce the next version with double camera for facetime and Walmart, Verizon and Sam's Club get into the game of selling them, this is a freaking good start, I'm just hoping that MS enters the slate market and we'll get more options with better products and prices.

Bloody hell!

iPhone sales of 14.1 million? Haha and people were complaining about the AtennaGate! I guess people were holding it wrong