Apple begins shipping AppleTV

Apple Incorporated has started to ship its new AppleTV product, a piece of hardware that allows streaming iTunes content from computers to the television. Apple Canada's online store prices the devices at a retail price of $349 CAD (the U.S. store has it for $299 USD and the U.K. store has it for £199.00) and claims they ship within three to five business days. The product comes with a 40 GB hard drive, which Apple boasts is equivalent to 50 hours of video, 9,000 songs, 25,000 photos or a combination of those three media formats. The company first announced the product at the MacWorld conference in January at the same time it unveiled its iPhone mobile device.

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News source: CBC News

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22 Comments

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Why would anybody buy this? You can buy the Linksys ones which play many formats and cost $100 less. Then you can save $50 more if you buy a 200GB external drive and plug it into the Linksys device (whereas here you only get 40gb)

Welcome to the United Taxdom...

Seriously, why is everything so much more expensive here than everywhere else? Cars, technology, houses etc.

It looks like this because of weak USD strong GBP and EUR.

USD100 was worth USD100/0.86=EUR116 today USD100 is worth USD100/1.3=EUR77

Yes HD is supported, as a matter of fact you can only connect it to a HDTV. Not sure about content though.

KeR said,
Yes HD is supported, as a matter of fact you can only connect it to a HDTV. Not sure about content though.

no its not HDTV only its just that it supports widescreen

It supports 720p HD, so I guess it technically doesn't support "full" HD (1080p).

And no, I'm pretty sure it only plays things that can be imported into iTunes (which could include your own converted h.264 movies)

I don't see the big deal about this. There has been other companies that mades similar devices but the appletv does looks better. But Vista Media Center GUI does look better then the appletv gui. I truly think this is not up to Apple standards of devices.

Lasker said,
I think this piece of crap works only in apple computers

It works with Windows too, but I don't use iTunes, I uses content I already have (home movies and such)

Lasker said,
I think this piece of crap works only in apple computers

Hahaha! Whilst it does work on Windows, it is definately a piece of crap!

I kind of got excited about this, but after reading about it some more I think a Mac Mini would be a better choice. For $300 more you get all the AppleTV functionality plus you can add more hard drives, surf the web, etc.