Apple braces the world for an unforgettable iTunes announcement

Apple Announcement

Apple is notorious for stirring up excitement for even the smallest of announcements. However, they're less known for boasting it on the front page of their website, unless, perhaps, it's really something big. Today, if you visit Apple's homepage, you'll be greeted with the nice little teaser seen above.

So, what could it possibly be? Engadget hypothesizes the possibility of an all streaming subscription service, more video content, Apple TV apps, or even the addition of the Beatles collection. But maybe, this could end up being the start of Apple's foray into the world of a cloud-based iTunes, much like what Google showed off at its I/O developer conference this year.

Many users wonder why Apple feels the need to force its users into plugging their iDevices into their computers when they want to sync up their content. Why can't everything be managed through the cloud, from any computer with a browser? Should this be tomorrow's announcement, it seems strange that they aren't hosting it in a giant press-attended forum. I guess we'll know soon enough. Better be safe and keep 7AM PST open. It looks like the clocks on Apple's website point to that as the tomorrow's announcement time.

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158 Comments

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All I can say is that I hope that the contract agreement organisers don't take up careers in hostage negotiation.

I listened couple of beatles songs and it was like crap. I dont know how can some people appreciate such a dumb music.

Auditor said,
I listened couple of beatles songs and it was like crap. I dont know how can some people appreciate such a dumb music.

Sounds like you listened their music with that opinion ready.

Unforgettable...

I wouldn't have known about this if I wasn't forced to use my school's Macs for Graphic Arts. I highly doubt in the earth-shattering implications here.

"Unforgettable", is that like the new "magical".

New drinking game, 1 shot everytime Steve Jobs will say "unforgettable" tomorrow.

prospero said,
"Unforgettable", is that like the new "magical".

New drinking game, 1 shot everytime Steve Jobs will say "unforgettable" tomorrow.

I'm game. Snake bites?

The Protagonist said,
this better be some sort of cloud/streaming service, or else forget it apple

I agree.

... and rather "or else, I'll forget it, Apple."

The store was down last night for a brief period from multiple connections that I tried. I bet it has something to do with streaming music.

The reason why I hope it's IOS 4.2 is that I am currently stuck at IOS 3.2.2 on my brand new Verizon Wireless Apple IPAD! Apple Itunes keeps telling men that I am up 2 date! I tried signing up 4 the Paid content on Apple.Com in order to install it legally only 2 find out that it requires an Intel based Mac computer 2 install it! :-(

What "paid content on Apple.com" are you talking about? Do you mean the Developer Connection?? You were actually wanting to pay $99 to update your iPad to IOS 4.2 when the entire reason that it hasn't been released to the general public yet is because it has a serious network bug?

If it is a subscription service, odds are Canada will get screwed again and it won't be available to the Great White North.

If it's streaming I hope it is better than Spotify. Yes it has WiFi syncing of local files and streaming but the mobile app blows.

White iPhone 4 finally YES!!!

oh wait... I forgot, that got delayed to "sometime next year"...

sigh... oh well...

Jazket said,
White iPhone 4 finally YES!!!

oh wait... I forgot, that got delayed to "sometime next year"...

sigh... oh well...


I heard it actually got cancelled.

the announcement is that the iPod is dead, and iPhone / iPad are taking over! </sarcasim>

heck last night I noticed our walmart no longer sells iPod's in store *scratches head* all they sell now is iPad's

neufuse said,
heck last night I noticed our walmart no longer sells iPod's in store *scratches head* all they sell now is iPad's

Must just be your local store, because all of the ones around me still have them.

roadwarrior said,

Must just be your local store, because all of the ones around me still have them.

our local market area switched this month, all walmarts within 20 miles of me only sell ipads now... stupid decision

kevpan815 said,
I hope it's IOS 4.2!

Wow really?
iOS 4.2 has already been announced long ago and would have been available last week if it wasnt for a wifi bug delaying it, they wouldnt not make such noise about that...

andy2004 said,
* cough * IOS4.2 *cough* about bloody time * cough * * cough *

Wow really?
iOS 4.2 has already been announced long ago and would have been available last week if it wasnt for a wifi bug delaying it, they wouldnt not make such noise about that...

We more or less know it comes this week...

I would love for the opposite, actually. Would be nice to forget iTunes ever existed. And they would come out with a less bloated media manager.

I hope they offer an iTunes Lite or something that is just the music portion of the software, and then promote it with cloud streaming. It's not likely though.

stfu. said,
lmao @ fishboyfive defending Apple to the core.

Umm, so? Nothing really to defend as no one knows what the announcement will be.

stfu. said,
lmao @ fishboyfive defending Apple to the core.

Against the majority who are slamming it as well when both sides have zero knowledge of what to expect.

lmao @ this argument

MarkusDarkus said,
Kill iTunes. oh god I hope they kill iTunes.

I made the mistake of installing it again yesterday after 2 years

Say goodbye to your nice clean registry and slimmed down startup.

The_DINGUS said,
iTunes is pure malware and shouldn't be installed on any system.
Look up the definition of malware and try again.

The_DINGUS said,
iTunes is pure malware and shouldn't be installed on any system.

last time i checked on my system itunes only installed the stuff i need to manage all my media ,apps ,movies for my iphone / ipad and there is no malware that comes with apple software .

Elliott said,
Look up the definition of malware and try again.

Software that reports information about your media to Apple without your knowledge, is MALWARE.

Especially when even your own ripped DVDs are reported back to Apple that passes them on to your ISP.

Anyone that has gotten one of the famous Charter or Comcast letters about having illegal content, if they ever fight it legally, it is revealed that this information was supplied to the ISPs by Apple, after the users had installed iTunes.


Elliott said,
Clean registry is an oxymoron.

Just because I'm in mood.... "clean registry" is not an oxymoron (two opposite words used together for effect), there might be a word for it but all I can think at the moment is calling it a "paradoxical statement". (btw.. sorry I don't usually act as the language police)

thenetavenger said,

Software that reports information about your media to Apple without your knowledge, is MALWARE.

Especially when even your own ripped DVDs are reported back to Apple that passes them on to your ISP.

Anyone that has gotten one of the famous Charter or Comcast letters about having illegal content, if they ever fight it legally, it is revealed that this information was supplied to the ISPs by Apple, after the users had installed iTunes.


What?! *Citation Needed*

treemonster said,
so an announcement that there's going to be an announcement? i knew apple hadn't been on the front page enough lately.

shhh, "they" are watching....

My guess is they are integrating ITUNES with something or adding a feature...but who knows. At least they are not using the word revolutionary.....

JamesWeb said,
'That you'll never forget.' is not a sentence. Terrible grammar.
'Terrible grammar.' is not a sentence. Terrible grammar.

CarlMS said,

It's a perfectly acceptable sentence.

In what language? It certainly isn't in English. "Terrible grammar" is an adjective and a noun. A proper sentence requires at least a noun and a verb. "Johnny ran" is a sentence but "Terrible grammar" is not.

roadwarrior said,

In what language? It certainly isn't in English. "Terrible grammar" is an adjective and a noun. A proper sentence requires at least a noun and a verb. "Johnny ran" is a sentence but "Terrible grammar" is not.

+1

JamesWeb said,
'That you'll never forget.' is not a sentence. Terrible grammar.

It is a sentence, albeit a poorly written one.

StrikedOut said,
Could it be that they are going to bundle this POS with out all the crap that normally comes with it??

Do you care to post your finding of crap that comes with itunes and your source ?

fishboyfive said,

Do you care to post your finding of crap that comes with itunes and your source ?

Do I smell a brand new Apple-Fanboy in our ranks?

fishboyfive said,

Do you care to post your finding of crap that comes with itunes and your source ?

source:last time i used and updated quicktime.

StrikedOut said,
Could it be that they are going to bundle this POS with out all the crap that normally comes with it??

It's the announcement of their new product, iPos

fishboyfive said,

Do you care to post your finding of crap that comes with itunes and your source ?

I downloaded itunes and install it.

Crap installed:
-Itunes
-Quicktime. (ten thousand times better than Flash, lol).
-Apple bonjour.
-Apple mobile something.

Magallanes said,

I downloaded itunes and install it.

Crap installed:
-Itunes
-Quicktime. (ten thousand times better than Flash, lol).
-Apple bonjour.
-Apple mobile something.


iTunes: uh, can't include that in the "crap" list because it's the product you're frigging installing in the first place.
QuickTime: I'll agree there. QuickTime for Windows is complete crap.
Apple Bonjour: Used by iTunes for its library sharing services. It's a multicast DNS (since Windows only has UPnP support built in and not mDNS) service and can be disabled.
Apple Mobile Support: To detect and sync with iPhones and iPods which *gasp* most people installing iTunes have.

Elliott said,
QuickTime: I'll agree there. QuickTime for Windows is complete crap.

As compared to Windows Media Player for Mac?

And remember, QuickTime is the framework that iTunes is built on. People often see "QuickTime" and immediately think of only QuickTime Player, but that is only one part of the framework (a front end for it, in effect).

It is sort of like how the Windows Media frameworks are a back end for Windows Media Player (which itself is like QuickTime Player and iTunes rolled into one program, depending on which interface you are looking at).

Elliott said,

iTunes: uh, can't include that in the "crap" list because it's the product you're frigging installing in the first place.
QuickTime: I'll agree there. QuickTime for Windows is complete crap.
Apple Bonjour: Used by iTunes for its library sharing services. It's a multicast DNS (since Windows only has UPnP support built in and not mDNS) service and can be disabled.
Apple Mobile Support: To detect and sync with iPhones and iPods which *gasp* most people installing iTunes have.

Wow, someone acting like Bonjour is a 'feature'. It isn't the standard for music sharing, and the only reason to implment mDNS on NAT networks is when you want to track your software and apparently don't want to use UPnP. Saying that Windows ONLY uses UPnP is like saying Joe ONLY drives a Porsche, so we are lending him a Ford Pinto.

There is NO reason Apple should not allow users to 'opt' out of anytihng but generic iTunes for the people that bought an iPod/iPhone.

There is NO reason the software should install to be running all the time.

There is NO reason that iTunes should track 'suspect' content on your computer and report it back to Apple which gets handed over to your ISP. (Especially when it is your own ripped DVDs and CDs.)

iTunes is the biggest mainstream piece of Malware, and users have little chocie if they buy an Apple device.

thenetavenger said,
There is NO reason that iTunes should track 'suspect' content on your computer and report it back to Apple which gets handed over to your ISP. (Especially when it is your own ripped DVDs and CDs.)

Where in the hell did you come up with that nonsense?

fishboyfive said,

then move along please lol

Yea. I've already prepared myself for disappointment, but then maybe I'll be pleasantly surprised. I'd use an iTunes subscription service in a heartbeat.

Elliott said,
Yea. I've already prepared myself for disappointment, but then maybe I'll be pleasantly surprised. I'd use an iTunes subscription service in a heartbeat.

Same here, would help me stop purchasing songs on iTunes.

Elliott said,
Unless it's a subscription service or cloud syncing, I've already forgotten it.

Agreed

If it's streaming music with a catalogue at least as good as Spotify's, this should be interesting.

But that's it. It must be that. My demands from iTunes is pretty narrow.

excalpius said,
You forgot the /s tag.

What's there to forget? I'm not a fan of pretty much anything that's come from Apple. I have an iPhone and it's done it's job, partially. It's not what I hoped it would be or what people make it out to be.

I just can't wait for Apple to have that big flop. They're just always successful at things because they create so much hype to launch products that it creates the illusion that clouds the public from the reality of how things really are. They are good at what they do but their products aren't always that good and yet still are deemed this amazing device or product that you must have.

What's the problem with c3ntury's comment? Saying their announcement is going to be a day you'll never forget is kinda dramatic. I don't think iTunes as a product is something so impactful it could have an announcement so groundbreaking.

btw.. Just to clarify..I'm not saying iTunes sucks or the announcement isn't going to be cool. I just don't think iTunes is capable of something truly big enough of being "unforgettable".

Xenosion said,
What's the problem with c3ntury's comment? Saying their announcement is going to be a day you'll never forget is kinda dramatic. I don't think iTunes as a product is something so impactful it could have an announcement so groundbreaking.

btw.. Just to clarify..I'm not saying iTunes sucks or the announcement isn't going to be cool. I just don't think iTunes is capable of something truly big enough of being "unforgettable".

You can't win against blind devotion.

c3ntury said,
Unforgettable? Not likely.

I agree! I don't think Apple can make iTunes into anything more than what it is today and if thats true this announcement will not be unforgettable. What we will witness will just be an expansion of the product and if Apple announces that iTunes will now offer a subscription after all these years of telling people they didn't want to rent music; I'd think Apple is doing this solely because they are running out of ideas to grow iTunes, thus taking ideas from competitors that Apple flat-out denied that Apple customers wanted.

Xenosion said,
What's the problem with c3ntury's comment? Saying their announcement is going to be a day you'll never forget is kinda dramatic. I don't think iTunes as a product is something so impactful it could have an announcement so groundbreaking.

btw.. Just to clarify..I'm not saying iTunes sucks or the announcement isn't going to be cool. I just don't think iTunes is capable of something truly big enough of being "unforgettable".

+1

NPGMBR said,

I agree! I don't think Apple can make iTunes into anything more than what it is today and if thats true this announcement will not be unforgettable. What we will witness will just be an expansion of the product and if Apple announces that iTunes will now offer a subscription after all these years of telling people they didn't want to rent music; I'd think Apple is doing this solely because they are running out of ideas to grow iTunes, thus taking ideas from competitors that Apple flat-out denied that Apple customers wanted.


Well, they could always improve on the Windows version. I won't argue that it's gotten better, but it could still use some work.

Lucas said,
You can't say not likely whenever you don't really know what it is. Just saying.

It's likely he can say not likely if he has no interest in the likely topic at hand

c3ntury said,
Unforgettable? Not likely.

Considering that everything is cataloged in some way on the Internet, it will be unforgettable. How important this announcement will be remains to be seen.

Sheogorath said,

+1

yep very forgettable, i prefer not being forced what i can do with my media devices, or what systems i can link to.

Xenosion said,
What's the problem with c3ntury's comment? Saying their announcement is going to be a day you'll never forget is kinda dramatic.

You mean, that this sounds like an advertisement? *smacks head*