Apple busted for false advertising

Be careful your product lives up to what you advertise it to be and be careful it does what you say it will do; that's the lesson that many tech companies are learning the hard way. Microsoft recently found that out as its facing an uphill battle to fight against a class lawsuit alleging it intentionally deceived using "Vista Capable" stickers to sell chipsets.

Now Apple is mired in a similar mess, based on some of its a bit exaggerated claims. Apple's bold advertising claim that its MacBooks support "millions of colors." The only problem -- MacBook LCD are only 6-bit TFT models, only allowing for only 262,144 colors. A true 8-bit display would indeed support "millions of colors", 16,777,216 colors in fact. However, Apple opted to ditch the eight bit display in favor of a cheaper 6 bit one, despite the high cost of Macs.

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when you using the product for detailed graphical work and the company lies to you, causing problems with your work, I'd say that is a reason to notice

(Chrono951 said @ #22.2)
when you using the product for detailed graphical work and the company lies to you, causing problems with your work, I'd say that is a reason to notice

I think he means noticing it as in actually see the difference on screen. It's got nothing to do with details in imagery. You wouldn't see any difference between millions of colors and just hundreds of thousands. The human eye can only differentiate between ~30,000 colors.

I guess I should mention that I don't mean to defend Apple there. False advertising is false advertising. Just making a technical point here. =p

(dhavalhirdhav said @ #23)
WTF.... its already so expensive.. and just 6bit colors.. damn.. Apple sucks.

Like anyone could actually see the difference.

This "millions of colors" advertising is BS anyways. pure mathematical theory to impress. The human eye can only differentiate between ~30k color tones.

indeed, the human eye can differentiate around 8-10m colors. That's how the 24-bit/16m colors standard was born because by displaying double the colors the human eye can see, the eye will not be able to see color transitions and fading and the image appears 100% natural to the human brain.

Latitude is the name of their computer line, not their monitor line and how is that remotely related to the news article?

I like that Apple is caught in a false publicity mess. As much as I like Justin Long and John Hodgman, the truth is those commercials I'm a Mac and I'm a PC are a load of crap. I've had 3 different Macs and now I have a custom built PC, and while I grant that Mac OS X is generally a more robust OS, based on price and usability, I prefer PCs, and I think Apple sometimes is full of crap.

Correction: TRUE publicity mess.
I like the Mac OS but I as well prefer PC hardware since you know what you buy is of decent quality. And the new Mac Ad saying Macs are from the same hardware maker, that was complete BS!!! CPU comes from Intel as well as the mobo, graphics from AMD/nvidia, RAM from generic makers, LCD panels from ViewSonic (at least the iMacs). Nothing is "all" from Apple. I truly prefer Linux to the Mac OS since it has a much better foundation and it makes you feel less like a MacTard showing off your iCandy

(LinDog said @ #29.1)
I truly prefer Linux to the Mac OS since it has a much better foundation and it makes you feel less like a MacTard showing off your iCandy

How does it have a better foundation? I'd like to know the technical reasons why Linux "has a better foundation" OSX.

In anycase, as a Mac user I must admit that Apple need to own up to this. They ****ed up, and now they need to pay. There's no excuse for false advertising.

Put your Macbook next to even a 3 year old Dell 20" flatpanel display and you'll see how ****ty the macbook display really is. The Macbook is washed out and lacks a lot of vibrance and color matching abilities. If you depend on your laptop's display for doing image editing then you're screwed.

There is an application called "Super Cal" that works pretty good to make your display CLOSER to being good but it's still not perfect and it's really obvious when it's next to a decent monitor.

The people arguing that the human eye can't see the difference are missing a huge point even if their statement is true. It doesn't matter if you can't tell the difference or not, they put a product out there with one thing and then changed it to a cheaper substitute but at the same price while still advertising the same specs as before. They completely ripped people off.

This is a major issue for where I work. Our video labs are forced to buy the 24" models because of the color issue. 6-Bit does not cut it when doing graphical work.

For those that say its not noticeable... apparently someone did otherwise we wouldn't be here.

reminds me about people saying you cant see high refresh rates on monitors
i always aim to have my home crt monitor set to 100mhz for desktop/gaming
and iv'e seen tons pf people tell ME i couldnt see the difference ..i can of course lol

i dont think i went of topic here either, most of the replies here are debating
wether you can see the difference in color counts.. i doubt id notice unless i tried to.

Clearly Apple is cheaping out and cutting corners to make a buck
and because it was Apple that did it we have Front Page worthy news.

Couldnt care less about Apply crap dont use their stuff and cant stand the fanboys either
but their commercials are entertaining :)
I love the one with the man in black asking Vista if you have permission to do.. (insert task name)
LOL UAC 0WNZ W00T !!1111ONE

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