Apple CEO drops big hints at upcoming iWatch

Tim Cook also thinks wearable computing is an "incredibly interesting" area

Rumours surrounding Apple's unannounced iWatch have been flying thick and fast in recent months. With the advent of Google Glass as well, the focus of wearable computing has moved away from the Californian tech giant.

Speaking at the D11 conference hosted by AllThingsD, however, Apple boss Tim Cook has reignited rumours surrounding the company's pursuit into wearable tech. Cook referred to the product category as "incredibly interesting", praising the Nike Fuelband specifically.

Wearables are incredibly interesting, it could be a profound area. There are lots of wearables, but of the ones doing more than one thing, I haven't seen anything great out there. The area is ripe for exploration, and it's ripe for us to get excited about. Lots of companies will be in this space.

When asked about Google Glass, Cook gestured to his own prescription glasses, suggesting that he, and others, only wear glasses because they "have to". The CEO went on to say that those who wear glasses want them to be unobtrusive and stylish, a clear stab at Google's offering. Cook then described he felt wearing a watch was natural, and as such less obtrusive. He did, however, admit that there are very few watch wearers among the younger generation.

The CEO, who last year said Apple were "doubling down on secrecy", naturally avoided any direct questions as to whether Apple would be getting involved with wearable tech, but did elude to it:

I don't want to answer that one. But it could be another branch of the tree.

Given the secretive nature of Apple, this is probably the most confirmation we've ever going to get until the product's announcement. Stay tuned!

You can watch the full interview at the D11 conference below:

Source: AllThingsDImage via AllThingsD

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23 Comments

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The last time I wore a watch was in the 90's or something. I mean even if it can play music, who would want to attach headphones to their wrists and walk around with a long cord running down your arm? And what will a watch do that is so great, that my phone can't do it already?

Taking an iPod Nano and putting a strap on it and wrapping it around your arm isn't innovative. Though I am sure the fans will buy it just to say they have it. Oh and all I said goes double for you Google and Samsung for even considering something similar. See what you did Peeble?
Why does Apple and Google think we want to go back to wearing watches? When I sweat the sweat gets caught up behind the watch and its stinky. I don't want that.

Edited by Hi_XPecTa_Chens, May 29 2013, 5:42pm :

No thanks, I'll stick with waiting on my AGENT http://www.kickstarter.com/pro...t-the-worlds-smartest-watch.

Being open to .net framework for development is going to set AGENT on fire imo. I don't even want to go near Apple's watch implementation. Writing to Objective-C ... meh. As it is, many people have moved away from using Apple's IDE (and being forced to use a Mac to create applications) and Objective-C to middleware such as Monotouch http://xamarin.com/monotouch for iOS. C# > OC imo.

ahinson said,
No thanks, I'll stick with waiting on my AGENT http://www.kickstarter.com/pro...t-the-worlds-smartest-watch.

Being open to .net framework for development is going to set AGENT on fire imo. I don't even want to go near Apple's watch implementation. Writing to Objective-C ... meh. As it is, many people have moved away from using Apple's IDE (and being forced to use a Mac to create applications) and Objective-C to middleware such as Monotouch http://xamarin.com/monotouch for iOS. C# > OC imo.

That's cool and all... but you know Apple.

They'll take something like the AGENT or the old Microsoft smart watch and make it look just like a PDA compared to the first gen iPhone. It's what they do.

MidTxWRX said,

That's cool and all... but you know Apple.

They'll take something like the AGENT or the old Microsoft smart watch and make it look just like a PDA compared to the first gen iPhone. It's what they do.

Exactly. Plus the fact, AGENT already looks like a PDA.

MidTxWRX said,

That's cool and all... but you know Apple.

They'll take something like the AGENT or the old Microsoft smart watch and make it look just like a PDA compared to the first gen iPhone. It's what they do.

I seriously doubt they can do anymore than what's already being done by Pebble and secretlabs. The primary limitation on these types of devices is battery life. If the device cannot last a couple of days, that's a big problem. Most of us would consider it a hassle to charge a watch daily.

For now, I'll wait and see, but I don't expect anything from Apple that's any better than the current offerings.

Also, Apple has a tendency to be that guy from the FedEx commercial. You know, the who waves his hands but says exactly the same thing as the other guy. http://www.youtube.com/watch?v=zNCrMEOqHpc
The difference is they have the power of a cult-like following that believe if it's Apple, it's better despite it being far from the truth.

Why a watch... why ???

Want the time..... look at your mobile
Want the weather..... look at your mobile or look out the window.
Want to play some music.... guess what

Stup0t said,
Why a watch... why ???

Want the time..... look at your mobile
Want the weather..... look at your mobile or look out the window.
Want to play some music.... guess what

What if your phone... was on your wrist.

Watches look good.

I am in college now but during school, they didn't let us use phones in class.

And, did I mention "watches look good"?

Stup0t said,
Why a watch... why ???

Why a watch? Well, because we can't isolate people who love a good strap on. On a more serious note, teachers ban the use of cell phones during tests for obvious reasons, are the teachers now going to confiscate watches too regardless of it being a smart watch?

Lamp0 said,

What if your phone... was on your wrist.

The screen is to small to use. The speaker would be even smaller than the ones on your phone making it hard to hear in noisy places. Since the buttons are smaller/screen is smaller makes dialing harder.

GPS navigation would be lame as it would just be an arrow as that is all that can fit on the screen. And people say holding a 5" phone to your face looks stupid, how even more stupid is it to hold your wrist to your face and talk to it?

Need I go on explaining why this is dumb? How about the fact most people have stopped wearing watches since having a smartphone. Why would/should we go back. Music? It will never hold more music than your phone. Why would I want to stream music from my phone when I can just plug the headphones into the phone?

What about all the things I use a phone for? Texts, email, and games. Remember how lame game watches were? I remember I had a pac-man game watch. Really a big deal then and now I realize how stupid that was.

Apple searching for the next fad to replace their dying iPod market.

A bigger problem than the screen is the battery. Your average smartphone battery alone would be a ridiculously big thing to wear on your wrist. It also tends to warm up as you use it, and you can't cut power to the transceiver without losing connectivity.