Apple CEO Tim Cook honors second anniversary of Steve Jobs' demise

Apple CEO Tim Cook sent an email to Apple employees last night in preparation of today, Oct. 5, the second anniversary of the passing of Steve Jobs. About a paragraph in length, it contains a brief tribute to the company's founder and former CEO and a reminder for readers to honor him even after he's gone. The full letter reads:

Team-
 
Tomorrow marks the second anniversary of Steve’s death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human being and left the world a better place.I think of him often and find enormous strength in memories of his friendship, vision and leadership. He left behind a company that only he could have built and his spirit will forever be the foundation of Apple. We will continue to honor his memory by dedicating ourselves to the work he loved so much. There is no higher tribute to his memory. I know that he would be proud of all of you.
 
Best,
Tim

The internal email was obtained by an unnamed source and published by 9to5Mac.

Cook also tweeted that he was taking a hike today during which he would "reflect" on his friendship with Jobs.

Steve Jobs is widely credited with making Apple as successful of a company as it is today and was a driving force behind the Macintosh computer in 1984, the iPod in 2001, the iPhone in 2007, and the iPad in 2010. On Oct. 5, 2011, the day after Apple's announcement of the iPhone 4S, Jobs lost his battle with pancreatic cancer and passed away at the age of 56.

Lover or hater of Apple, there's no denying Steve Jobs' lasting impact on not only the technology industry, but also the lives of millions of people around the world.

Source: 9to5Mac | Image via The Verge

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39 Comments

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soldier1st said,
The guy died and we're still talking about a dead guy still? cmon guys, let the man rest in peace already.

Agreed. They're treating Steve Jobs as if he were Malcom X or MLK. Yes, he made some good technological break through (simply by being patent whores and copying others) as did Gates, but c'mon people! Apple doesn't have to make it vocal every year. It would be different if he was haunting the place...which would probably be worse then when he was still alive. Also, it was HIS fault that he ended up with butt cancer in the first place. If he was so smart he would've gotten it taken care of when it FIRST happened, but he didn't until last minute. Then relapsed years later and it was worse then before! His arrogance was the cause of his "demise." POINT!

"Jobs lost his battle with pancreatic cancer"

It wasn't a battle. He didn't want the treatment that was recommended, instead he thought he knew better than actual medical professionals and died of something that could have been eliminated when it was originally detected. Jobs' hubris was the reason for his demise.

That is pretty sad, I read an article from a doctor saying there is a good chance he could be alive today if he hadn't wasted so much time with that holistic natural remedy nonsense.

As an English teacher, I disapprove if the word demise. It is a negative tone word, which directly contradicts the purpose of the event.

ccoltmanm said,
As an English teacher, I disapprove if the word demise. It is a negative tone word, which directly contradicts the purpose of the event.

I disapprove OF the word.

Timmy should spend a bit more time thinking up something usefull to put in his organisations limited product line, best he came up with this year was a biometric scanner so secure you can bypass it by sneezing!

-=MagMan=- said,
How can you spot a trolling post? By the complete lack of fact in the statement, and massive ignorance.

Actually it's the people replying to it with personal attacks.

-=MagMan=- said,
How can you spot a trolling post? By the complete lack of fact in the statement, and massive ignorance.

Should I have thrown in that they now make a cheaper color variant to catch up with outher manufacturers? Wow!

No matter what side of the fence you are on, Bill Gates and Steve Jobs will always be legends. The young guys/gals today have no idea how these two men enhanced the world we live in.

Demise?

Maybe I am being over sensitive, but I think its rude to refer to someone's death as his 'demise'.

Haha, yeah
I agree it is 110% accurate.

Just, he could have said "passing" or just "death".
I guess I have only ever attached the word 'demise' to objects, not humans.

But whatever, I get your point, I am being over sensitive.

No youre not being over sensitive. I also feel like demise is very inappropriate here. Very clearly a failed attempt to be original with a headline.

But what is Neowin's slogan again...?

Ani Hover said,
No youre not being over sensitive. I also feel like demise is very inappropriate here. Very clearly a failed attempt to be original with a headline.

But what is Neowin's slogan again...?


actually, demise is quite appropriate here, for Tim, since demise is death with transfer of the estate.... and "estate" in this case is Apple, which was transfered to Cook from Jobs. I think it is pretty clever.

Kalint said,
Cults work differently.

The co-founder of one of the biggest tech companies, a key figure in the history of home computing and a gigantic media personality passes away and you don't expect them to remember or honour or at least mention it after only two years? Sorry.. don't let me get in the way of trolling but get a grip.

Besides, the email was an internal communication that got leaked. Not a press release or something.

As selfish ******* who did not even recognize his own daughter? Sorry but I forgot him before he died! My own 10 year old daughter does not know who the hell he was, and doesn't even ring her a bell Jobs' name. Sorry to burst your bubble!

Remembering someone important to you on the anniversary of their death is pretty common for people to do... Unless you're a robot...

omgben said,
Remembering someone important to you on the anniversary of their death is pretty common for people to do... Unless you're a robot...

No, I don't typically remember death dates. People have to move on; if you kept track of every day a person you cared about died you'd spend so much time out of every year grieving... I'd rather be a robot than be depressed on every death anniversary that came up. That doesn't mean I forget about them of course, but a day as painful as that of losing someone isn't something I want to remember every year.

We could have some new national holidays. Washington's Deathday and Lincoln's Deathday. We'd probably get ripped on two days off and they'd make it President's Deathday.

VHMP01 said,
As selfish ******* who did not even recognize his own daughter? Sorry but I forgot him before he died! My own 10 year old daughter does not know who the hell he was, and doesn't even ring her a bell Jobs' name. Sorry to burst your bubble!

Wow, what a disrespectful troll. Honouring the dead is something that happens for all those around the world who influenced change.

Like the article said at the end, love him or hate him, it's only fitting to acknowledge the impact he brought to the world for the better good. Your comment is disgraceful.

-=MagMan=- said,

Wow, what a disrespectful troll. Honouring the dead is something that happens for all those around the world who influenced change.

Except it isn't. People worship celebrities and not people that influence change.

-=MagMan=- said,

Wow, what a disrespectful troll. Honouring the dead is something that happens for all those around the world who influenced change.

Like the article said at the end, love him or hate him, it's only fitting to acknowledge the impact he brought to the world for the better good. Your comment is disgraceful.

No, your comment is disgraceful. The man was a ****, overrated, and a all round bad human being.

NoClipMode said,

No, your comment is disgraceful. The man was a ****, overrated, and a all round bad human being.

Yeah, says you...

TRC said,

No, I don't typically remember death dates. People have to move on; if you kept track of every day a person you cared about died you'd spend so much time out of every year grieving... I'd rather be a robot than be depressed on every death anniversary that came up. That doesn't mean I forget about them of course, but a day as painful as that of losing someone isn't something I want to remember every year.

Sorry, my reply was directed at Kalint. Reflecting on someone who had an impact on you isn't something exclusive to cults.

omgben said,

Sorry, my reply was directed at Kalint. Reflecting on someone who had an impact on you isn't something exclusive to cults.

who we talking about?