Apple CEO Tim Cook: We will launch products in new categories

Apple CEO Tim Cook is offering more hints in a new interview this week that his company will be releasing new products beyond its current lineup. The Wall Street Journal quotes Cook as saying, "There will be new categories. We're not ready to talk about it, but we're working on some really great stuff."

Cook declined to comment when asked by the WSJ if he simply is refering to improvements for existing products but he did state that anybody who was "reasonable" would consider what Apple is developing behind the scenes to be new categories.

Cook has been hinting for a while that Apple will be expanding its product line, most recently in a leaked memo to employees that the company had "some big plans that we think customers are going to love" for 2014. Cook suggested in May 2013 Apple is working on a wearable computing device and more recently rumors hit the Internet that the company is developing a TV set-top box that will be able to play games.

Most of the WSJ article focused on Apple's announcement that it has bought back $14 billion of its own shares two weeks after the company announced its earnings for the last quarter of 2014. The numbers, along with its sales of iPhones and iPads for the quarter, disappointed some financial analysts. Cook said that Apple's stock purchase was proof that "we are really confident on what we are doing and what we plan to do."

Apple currently has $160 billion in cash, but the company has never acquired another business for more than $1 billion. Cook hinted that might change in the future, saying, "We have no problem spending 10 figures for the right company, for the right fit that's in the best interest of Apple in the long-term. None. Zero."

Source: WSJ | Image via Apple

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I expected a larger screen and waterproof (or at least water resistant ) iPhone by now.

Seriously, they could lead the pack, not follow. They have being way too conservative.
Retina iPhone display got nothing on 5" 1080 SuperLCD3

Top of the line LG and Sony phones are way more advanced hardware wise.

So??? Apple TV (iTV) ? or iWatch? or ..unlikely.. anything else???
What do you think?

panacea said,
I expected a larger screen and waterproof (or at least water resistant ) iPhone by now.

Seriously, they could lead the pack, not follow. They have being way too conservative.
Retina iPhone display got nothing on 5" 1080 SuperLCD3

Top of the line LG and Sony phones are way more advanced hardware wise.

So??? Apple TV (iTV) ? or iWatch? or ..unlikely.. anything else???
What do you think?

An IPS display would be a waste if they got a 1080p screen. You dont need to pack in extra pixels because 1920x1080 is already packed with them.

I dont see Apple skipping from 640p to 1080p in a swoop. Though it would be welcomed. I do see them stepping up to 720p as it would make reworking apps for the lazy devs easier.

If they had simply support multiple native resolutions in the SDK in the first place, they could resize the phone at anytime.

One thing I dont see them doing anything that hasnt been done on some level.
I can't wait to hear the British guy speak volumes of how great the next lame thing Apple does it. I like how Amazon mocks that too. Its funny.

I hope there are no leaks and its really a surprise. I hate when ppl leak stuff to get page views. To me it's like a gigantic spoiler that ruins the fun and excitement of the release announcements. I truly want to be surprised and gaze in wonder at the new product that I will never be able to afford on my personal budget.

There is a huge opportunity in several markets for them. Microsoft has gained a ton of negative press with windows 8 and it's very hard to sugar coat it into anything but a failure. This is where Apple can make a dent with a Mac. Even with their tiny market share they have huge profits in the PC industry. But now they have a real opportunity to capitalize on others mistakes.

Apple TV can easily be turned into a casual gaming device. If they can do something about content delivery it would be even better.

And knowing Apple, iWatch will only come out once it can be fully implemented, and not like garbage that Samsung came out with.

Windows 8 did get negative press, but Windows 8.1 really didn't. Then you have the post-PC(ish) consumers who are just wanting tablets that supplement their computing needs.

Apple TV I doubt is going anywhere. I've seen a few niche consumers using it (those heavily invest in Apple products or iTunes), but I doubt targeting casual gamers is a wise move with a very saturated and competitive playing field (Nintendo primarily targeting this group, with Microsoft and then Sony following behind), not to mention Amazon is considering getting into the mix.

It got some negative press, but it is hardly a failure.
It is just some loud users (STILL) complaining about the start menu etc. who don't want to move on.

And remember that loads of iToy users complained about IOS 7.

Phone with a different screen size to catch up with the competition. Tablet with a different screen size to catch up with the competition. Minimal new functionality to catch up with the competition and possibly a few colors, you guessed it to catch up with the competition.

iWatch failed before it hits
iTV failed before it hits cus samsung is the best and apple will want a fortune for it
The fitness app there doing - wonder how much theyve ripped off Nike fuel band and other apps tied into fitnes stuff like using GPS to track your runs etc
Set top that can play games, get a ouya much cheaper and prolly better games, want better box to play games buy a ps4 or x1 the amazon one will fail cus its to close to the ps4 in price.

The only thing that will sell is the apple logo but i highly doubt people are that stupid to pay for something that is cheaper and better some where else especially established stuff... with the iphone and ipad they were pretty much first to market with a generally consumer friendly product... this time they are well behind and will do badly

psionicinversion said,
iWatch failed before it hits
iTV failed before it hits cus samsung is the best and apple will want a fortune for it
The fitness app there doing - wonder how much theyve ripped off Nike fuel band and other apps tied into fitnes stuff like using GPS to track your runs etc
Set top that can play games, get a ouya much cheaper and prolly better games, want better box to play games buy a ps4 or x1 the amazon one will fail cus its to close to the ps4 in price.

The only thing that will sell is the apple logo but i highly doubt people are that stupid to pay for something that is cheaper and better some where else especially established stuff... with the iphone and ipad they were pretty much first to market with a generally consumer friendly product... this time they are well behind and will do badly

Unfortunately, there are plenty of mugs who will pay for any crap with and Apple logo on it.
And shout and cheer because Apple invented it, and it is the best thing ever, and Apple is the best company in the word, and Timmy Cook is their god, and...LOL!

Yeah that is true, tunnel vision on, augmented reality glasses to block out anything not apple that is superior... which is pretty much everything, electronic ear muffs to muffle the sound of anything not apple and were good to go out into the world

Let's hope they come up with a very viable alternative to Microsoft's Windows-8 debacle. There is a huge content creation oriented world out there using Windows-7 that is seeking an update. Windows-8 doesn't do it, with its UI. Windows-9 might, but MS is playing hard-to-get. Perhaps Apple will come up with something decent (along with a seamless method to move from XP and Windows-7).

This guy again? How specifically is Windows 8 blocking you from producing content? It's not like the Start screen shuts down all your applications and prevents you from doing work. In fact, you could bypass the Start screen entirely if you really wanted to (without addons).

threetonesun said,
A new Mac Mini can be had for $550, but don't let facts get in the way of this conversation.

LOL!!!!

550 to start with for the basic (crappiest) model. Start adding stuff to make it any use and that price shoots way up very quickly.

threetonesun said,
but don't let facts get in the way of this conversation.
The OP had a paucity of facts too but at this point the guy's just trolling and posting the same trash even on posts that have nothing to do with either Windows or Microsoft.

No doubt continuing their long standing tradition of taking other company's ideas, putting them in a candy coating and overcharging a gullible crowd for them.

Walrush said,
No doubt continuing their long standing tradition of taking other company's ideas, putting them in a candy coating and overcharging a gullible crowd for them.

Yes, of course, but if you're "reasonable" you'll consider whatever comes out as in a new category. Whatever they produce, it will cost twice what it's worth, and be labelled magical and inventive by everyone.

Nah, I think the innovative and magical Apple died with Steve Jobs. They haven't even upgraded from their miniscule screens on the iPhone yet.

AsherGZ said,
Nah, I think the innovative and magical Apple died with Steve Jobs. They haven't even upgraded from their miniscule screens on the iPhone yet.

Let's just pray that no one bails them out this time and lets the company die.
And hopefully shut the fanboys up.

TrickyDickie said,
And hopefully shut the fanboys up.

What fanboys? All I see are haters lol. People here be mad for no reason.

Because hating a company for producing products you don't even use is any less annoying. Not to mention these invisible fanboys you seem to be mentioning.

With that kind of cash, they could buy out Nintendo and enter the gaming scene full force

Mario exclusive to Apple platforms.

techbeck said,
iToilet?

That reminds me of the time I saw a guy wearing a t-shirt that had "iPood" on it with a graphic of a stickman on a toilet. I wanted one so bad.

"New categories" by what yardstick? New for everyone as a whole or simply them? Instead of just providing a refined version of what someone else innovated I'd like them to prove they can still take risks after Steve's death and truly innovate and be first movers.

Romero said,
"New categories" by what yardstick? New for everyone as a whole or simply them? Instead of just providing a refined version of what someone else innovated I'd like them to prove they can still take risks after Steve's death and truly innovate and be first movers.

New iDevice stuff. Things to integrate with their existing products. Not entirely innovative but new for them.

CJEric said,

Then don't.

Samuel L Jackson: What your product looks like.
Tim Cook: What?
Samuel L Jackson: (flips table) What country you from?!
Tim Cook: What?
Samuel L Jackson: What ain't no country I've ever heard of! They speak English in What?
Tim Cook: What?
Samuel L Jackson: English moth***** do you speak it!?
Tim Cook: Yes!
Samuel L Jackson: Then you know what I am saying?
Tim Cook: Yes!
Samuel L Jackson: Describe what product you bring looks like.
Tim Cook:.. What?
Samuel L Jackson: (points gun) Say what again. SAY WHAT again! And I dare you, I double dare you moth******! Say what one more time