Apple claims Gizmodo's iPhone 4G leak 'immensely damaging'

According to a report from CNN Money, Gizmodo's leak of pictures and videos of the iPhone 4G last month - which went into exhaustive detail, has been "immensely damaging" and will have a "huge" negative effect on the company.

Apple attourney, George Riley said that the leaked images of the phone and its features were "immensely damaging" to a detective at San Mateo's County Sheriff's Office. He went on to say that, "By publishing details about the phone and its features ... people that would have otherwise purchased a currently existing Apple product would wait for the next item to be released, thereby hurting overall sales and negatively affecting Apple's earnings," - although Riley was unable to estimate how large a financial hit could be to Apple from the event.

Gizmodo allegedly purchased the phone off a man who found the iPhone 4G in a bar in Redwood City, and published exhaustive details on April 19th - including pictures of the exterior and interior, as well as a video tour - many features such as a front-facing camera and a new display were revealed. In response, after retrieving the iPhone, police raided Jason Chen's home - the editor of Gizmodo and confiscated all his computer equipment.

Kevin Hunt, analysts and Hapoalim Securities said "It's a bunch of legalese and B.S. from lawyers, everyone knew a new iPhone was coming" and that the iPhone OS 4.0 event a week earlier revealed much more than the leak did, as the iPhone was not operational anyway and could not show it's capabilities.

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can't agree with "immensely damaging", but it must have affected the current iphone sales somewhat. whether the leak was intentional or not, the way the Gizmodo crew handled it is totally wrong. even if it was indeed "lost" by the engineer , it doesn't give you the right to just tear it up into pieces. no matter how you sugar-coat it, "omg we called Apple but they didn't want it!!!" , you tore something that doesn't belong to you (and you know it) to pieces, that is WRONG. i can't believe i'm actually siding with Apple on this as i usually hate Apple, but this time i really do hope they sue that stupid Jason guy and the whole retarded Gizmodo site.

STOP

Its all bull****... Everyone knew a new iPhone was coming out anyways... Apple didn't lose any money on this, They actually saved money. Think about how much free press Apple got... Every news station in the country air'd a segment about a glorified phone. This is one big, outta control, reckless, PR Machine that is just chugging along being refueled by idiots who are oblivious.

Fix sales by releasing iPhone it to all carriers. Everyone will buy a 3GS and leave the 4G exclusive 1yr to At&Shi**ty Problem solved! I know people would still buy an iPhone even if it wasn't the 4G.

I'll give them that it might have affected sales a bit because the leak gave some people even more reason to maybe go ahead and wait on possibly purchasing a current version iPhone. But, I would also think that some of those that might have decided to wait were already leaning that way anyway or (like myself) had already decided to wait until June to see exactly what the new iPhone would bring.

Oh No, the press leaked information about something!!! BURN THEM AT THE STAKES!! seriously, people need to learn what the hell the press's job is, because they are only do what they get paid to do....
Apple's fault for not protecting their products enough from this type of thing. And who cares if apple loses some money, they make plenty. Are they paying any of you for all this loyalty? Because the way some of you are acting, its like Jobs is your bed fellow or something... He doesn't care about you, as you can see by the way he locks his stuff down, so why do you care so much about him and his company?
So much outrage over such petty things. If only people would get this involved in real matters, like priest touching little boys, oil spills, or our government.....

people that would have otherwise purchased a currently existing Apple product would wait for the next item to be released

I think this guy just made it to Failblog. By his logic no one would ever buy anything because the latest and greatest would always be around the corner. Even Apple's customers know that when they buy an iPhone... even if they wait to buy the "leaked" phone... Apple will continue to work on it and release newer and beter devices. You simply cannot buy a piece of technology that isn't future proof.

The only thing "immensely damaged' here is Steve Jobs' feelings and that's only because he is a control freak. The "financial hit" on Apple cannot be calculated because all the "lost" customers are already drooling over the leaked phone thanks to this huge wave of free publicity. Apple has only gained from this entire incident and owes Gizmodo some appreciation for that.

I actually like the way this iPhone looks. I wouldn't buy an iPhone now because it's rather slow .. I know this first hand because I bought my wife one. It lags compared to the response time of my Nexus One. If T-Mo ever gets the iPhone, then I will buy it, if not for me ... for my wife. I'm kinda still love Android, it's an amazing OS.

Everyone knew a new iPhone was coming out, people make their own choices. If they wanted to buy an iPhone 3GS now they would, if they didn't want to .... they wouldn't.

too bad they can't take a play from HTC or nokias book and just announce and show it off early build up hype feedback then proceed... whoever at Apple made all that stuff happen really needs to pull their head out their ass imo.

The bottom line is the phone should never have made it out of a secured area in the first place. I work in a similar field, designing software for phones that won't be on the market for up to 9 months (for example future Android devices with prototype OS versions that nobody's ever seen before). If I were caught with such a device outside the office, I would be terminated instantly. Our clients take security very seriously. It is a shame to see Apple apparently does not.

All this legal action is the equivalent of closing the barn door after the cows have gotten out. The only effect it will have is that the next time an Apple employee loses a prototype device, the pictures will be posted anonymously instead of by an entity or website that can be sued and prosecuted.

Now, I'm not saying what Gizmodo did was right. They stirred the hornet's nest, and they'll have to deal with the consequences. But make no mistake, this fiasco is Apple's fault as much as theirs.

Apple's just ****ed off because now they can't have some holy press conference about how the new iPhone is going to be the best thing ever. Now Apple can't reveal "revolutionary" features that everybody already knows about now, which aren't really revolutionary to start with.

But we'll see. I personally hope Apple still has some tricks up their sleeves regarding the new iPhone.

oh please... if customers get to see what the next phone will look like of course they will wait for the new phone and then customers will still buy the current phone so it ain't actualy damaging, it's just apple wanting to gouge the customer out of more money and controlling what they can see and do how lame of applefail.

soldier1st said,
if customers get to see what the next phone will look like of course they will wait for the new phone and then customers will still buy the current phone .

Eh? Does not compute.

Apple is RIGHT and Gizmodo were WRONG.
.
Customers continuously have to make this calculation: do I buy the current model now (which means I get it at once) or should I hang on and wait for the next version (which means I don't have it now, but I might get better features). It's a subtle calculation - some people choose one way, some choose the other.
Manufacturers are entitled to seek sales of their current product, and to release details of future products at a time of their own choosing. That's business, and it's how they succeed so that we can all go on buying their products for years to come.
.
Besides this general point, in this specific case many customers may have assumed that they could buy the current product now and just upgrade to OS4 later (as has been said above). Knowledge about the front-facing camera and other features will change that calculation.
Gizmodo's story tipped the balance - they knew exactly what they were doing and Apple were and are entitled to be protected against that kind of conduct.
It's worth adding that the Gizmodo story was picked up in the general press here in UK and so would have come to the attention of a wide range of potential customers.
.
The seizure of Gizmodo's computers was also proper. Gizmodo almost certainly had further unpublished photos or details. It was appropriate to find and recover these to prevent still furhter wrongful conduct - Gizmodo had erred once and were likely to do it again unless stopped.
.
As stated in another post, those who seek to justify Gizmodo's conduct should consider this - suppose you left your own phone somewhere by mistake, and it turned out that instead of returning it safely, the finder published anythign he could find in it - your messages, emails, web history. That's the nearest analogy. Gizmodo had no business dismantling property that they knew belonged to somebody else, and that's that.
.
I would be very disappointed if the Neowin community does not know right from wrong.
I have no connection with Apple save that I own an iphone and a very old Apple ][.

IMHO they're both wrong. Gizmodo shouldnt have obtained the device in the fashion they did however if Apple wanted its device to remain a secret they shouldn't have lost it to begin with. I don't expect people to abuse my device if I lose it but I don't expect them not to mention it to friends or someone else either if they stumble across it, as long as it gets turned over to the police also.

You can't blame Apple for wanting to field test new products outside the lab (recall problems with iPad wifi not working on some routers). Stuff happens, and when I lose something I hope for it to be returned by well-meaning people, unharmed.
.
Your analogy is hardly apt - Gizmodo didn't just "mention it to friends", they disassembled it. Knowing they shouldn't.
.
Don't you LOVE the irony of Jason Chan being upset by the fact that his own computer systems have been taken away and are being examined inside. :-) Mac or Windows?

gb8080 said,
Apple is RIGHT and Gizmodo were WRONG.
.
Customers continuously have to make this calculation: do I buy the current model now (which means I get it at once) or should I hang on and wait for the next version (which means I don't have it now, but I might get better features). It's a subtle calculation - some people choose one way, some choose the other.
Manufacturers are entitled to seek sales of their current product, and to release details of future products at a time of their own choosing. That's business, and it's how they succeed so that we can all go on buying their products for years to come.
.
Besides this general point, in this specific case many customers may have assumed that they could buy the current product now and just upgrade to OS4 later (as has been said above). Knowledge about the front-facing camera and other features will change that calculation.
Gizmodo's story tipped the balance - they knew exactly what they were doing and Apple were and are entitled to be protected against that kind of conduct.
It's worth adding that the Gizmodo story was picked up in the general press here in UK and so would have come to the attention of a wide range of potential customers.
.
The seizure of Gizmodo's computers was also proper. Gizmodo almost certainly had further unpublished photos or details. It was appropriate to find and recover these to prevent still furhter wrongful conduct - Gizmodo had erred once and were likely to do it again unless stopped.
.
As stated in another post, those who seek to justify Gizmodo's conduct should consider this - suppose you left your own phone somewhere by mistake, and it turned out that instead of returning it safely, the finder published anythign he could find in it - your messages, emails, web history. That's the nearest analogy. Gizmodo had no business dismantling property that they knew belonged to somebody else, and that's that.
.
I would be very disappointed if the Neowin community does not know right from wrong.
I have no connection with Apple save that I own an iphone and a very old Apple ][.

The press print false stories about celebrities... No crying. They bash on president... No crying. They grind celebrities into the dirt... No crying.

But all of a sudden, they pick on poor little Apple and they are the most evil people in the world. A lot of people involved in this seem to lack objectivity. Seriously, it's just a prototype phone. A lot more serious things are happening in the world, and Apple are making more than enough money from the iPhone as it is. It's amazing how many people buy into Apple's horribly biased press these days and make issues out of things that hardly matter.

All of you defending Gizmodo are crazy thinking that they were right and that the leak was not damaging to Apple.

If the news was stale and unworthy Gizmodo wouldn't have gone to the length's they did to bring out the leak! Gizmodo KNEW that it was a big deal to Apple end of story. IMO the people who were involved in the "theft" or selling on (which is a criminal offence) should be locked up for their troubles.

This isn't even about sticking up for Apple or being a fanboy of any type! It is about right and wrong.

Quapps said,
All of you defending Gizmodo are crazy thinking that they were right and that the leak was not damaging to Apple.

If the news was stale and unworthy Gizmodo wouldn't have gone to the length's they did to bring out the leak! Gizmodo KNEW that it was a big deal to Apple end of story. IMO the people who were involved in the "theft" or selling on (which is a criminal offence) should be locked up for their troubles.

This isn't even about sticking up for Apple or being a fanboy of any type! It is about right and wrong.

+1
The comments on here would be completely different if this were a Microsoft product. There's a big difference between getting leaks about specs and getting an actual prototype device. Many people don't seem to get that. Any leak before any company officially unveils a product gives the competition more time to plan to compete against it. So therefor, it is damaging. Not to mention there are lots of people who probably don't pay attention to tech news or realize that Apple announces a new iPhone every summer who probably know now because of all the press this has gotten. So they very well might hold off on buying a 3GS or even 3G because of this. And Apple hasn't gone screaming to the rooftops about this. They've just filed police reports and gone through legal channels to resolve the issue. This is no different that what any company would do. If people think that Google, HP, HTC, Microsoft, or any other tech company wouldn't involve the authorities over a similar issue, they are seriously disillusioned or biased. Maybe both.

asdavis10 said,

+1
The comments on here would be completely different if this were a Microsoft product. There's a big difference between getting leaks about specs and getting an actual prototype device. Many people don't seem to get that. Any leak before any company officially unveils a product gives the competition more time to plan to compete against it. So therefor, it is damaging. Not to mention there are lots of people who probably don't pay attention to tech news or realize that Apple announces a new iPhone every summer who probably know now because of all the press this has gotten. So they very well might hold off on buying a 3GS or even 3G because of this. And Apple hasn't gone screaming to the rooftops about this. They've just filed police reports and gone through legal channels to resolve the issue. This is no different that what any company would do. If people think that Google, HP, HTC, Microsoft, or any other tech company wouldn't involve the authorities over a similar issue, they are seriously disillusioned or biased. Maybe both.

Whilst I will admit I take particular satisfaction in seeing Apple fail, I would say the same if it where a Microsoft product. People complaining about Gizmodo are just being butthurt babies, I mean c'mon... This is the press we are talking about. They break stories without giving a s*** who gets hurt by them. Apple aren't the first company to be hurt by the press, and they certainly won't be the last.

The onus is on Apple, and other tech companies to keep tighter control over their products. You cannot blame the press for doing what their target audience want.

Subject Delta said,

Whilst I will admit I take particular satisfaction in seeing Apple fail, I would say the same if it where a Microsoft product. People complaining about Gizmodo are just being butthurt babies, I mean c'mon... This is the press we are talking about. They break stories without giving a s*** who gets hurt by them. Apple aren't the first company to be hurt by the press, and they certainly won't be the last.

The onus is on Apple, and other tech companies to keep tighter control over their products. You cannot blame the press for doing what their target audience want.

While I do believe the onus is on Apple to keep their prototype devices secure, I don't think the issue is that Gizmodo got possession of the device, paid for the device, or even reported that they had the device. I think the issue, and my only issue with all of this, is that they dissected the device and reported on its internal components. This isn't something that any of Apple's competitors would have known about, with certainty, until the device was released to the public. That's the only part where I feel Gizmodo were wrong. I just can't believe that no one over there though that at that point, they had gone too far. Besides that, reporting that you have possession of the device and posting pictures of it isn't that damaging, if damaging at all, in my opinion.

TechDudeGeorge said,
They are going to lose money... I think they have got enoguh considering the crazy high prices of their stuff.

+1!!!!

Yeah, because no one had any reason to believe that another iPhone would be coming out soon... ... Apple's twisted view of the world strikes again...

Well it will have damaged final sales of the 3GS, and restricted their marketing department from maintaining the control it wants.

Oh booo ficken hooo. Its their damn fault it got lost in the first place. Maybe they should keep tighter control on their **** and give it to people that are, you know...responsible

idiots...

techbeck said,
Oh booo ficken hooo. Its their damn fault it got lost in the first place. Maybe they should keep tighter control on their **** and give it to people that are, you know...responsible

idiots...

Judging from your avatar, I'm quite sure you're not biased or anything.

LiquidSolstice said,

Judging from your avatar, I'm quite sure you're not biased or anything.

You don't have to be biased to have a little giggle to yourself when the most smug, arrogant, and evil tech company in the world get taken down a couple of notches.

a bit confused here, doesn't Apple preview their new iPhones months in advance before they are released...don't see how this is any different; well besides it not being them to reveal it.

Usually its not that far in advance and they take pre orders shortly after. This leak is a lot further ahead than normal and they aren't taking orders meaning people are going to both hold off getting the iPhone as well as being in a position to look at the competition such as Android and WM7.

SpyCatcher said,
Steve jobs is an idiot.
What a silly comment.
I think you mean "George Riley"? This doesn't have much to do with Steve Jobs, and saying he's an idiot? Oh my! Do you even know what he's managed to do in his career? LOL

SpyCatcher said,
Steve jobs is an idiot.

if theirs 1 thing Steve Jobs is its not an idiot
his problem is he's started to believe his own hype and developed a god complex

Well Apple shouldn't have lost the phone to begin with.


I don't agree with what Gizmodo did/how they went about it but to be honest if Apple wanted the device to be kept secret it should have stayed inside the Apple complex. Noone outside of Apple is under NDA so even if the original finder had done the right thing and given it to the police he still had every right to tell the world about it.

Didn't Apple already announce they had a new phone forthcoming? Wouldn't that 'have a negative effect' as well? It's kind of hard for Apple to play the victim here when all this article has done is spin positive reviews about the new iPhone. What a bunch of whiney bitches.

Yeah, and because of apples lawsuits against everyone and every company they don't like, they've lost all future sales from me, which is usually a yearly iPhone and macbook pro or imac. I'll be switching back to Verizon next month and buying an incredible.

**** you Apple. I used to be a blinded fanboy, but because of your recent actions (HTC, Nokia, gizmodo, etc. lawsuits), I refuse to waste any more money on these highly overpriced items.

I get the point, same time though. They've saved negative customer anger when they pay for the 3gs then a month later out comes to the 4.0.

I would be ****ed!

it's like i bought my macbook pro, then 2 months later a new model came out with better specs, and lower price. Thank you gizmodo for trying!

crashguy said,
I get the point, same time though. They've saved negative customer anger when they pay for the 3gs then a month later out comes to the 4.0.

I would be ****ed!

it's like i bought my macbook pro, then 2 months later a new model came out with better specs, and lower price. Thank you gizmodo for trying!


The 3Gs would be upgradeable to OS 4.0, so does it really matter?

lordcanti86 said,

The 3Gs would be upgradeable to OS 4.0, so does it really matter?

True but not all features will be available, there's always going to be 'unique' features to the handset.

lordcanti86 said,

The 3Gs would be upgradeable to OS 4.0, so does it really matter?

No front-facing camera on the 3GS means no video calls. Not like anyone does video calls using a cell phone anyway, but still, there's one feature that won't be in the 3GS, no matter what OS version you have on it.

"...people that would have otherwise purchased a currently existing Apple product would wait for the next item to be released..."

Don't people already do this?

"...people that would have otherwise purchased a currently existing Apple product would wait for the next item to be released..."

Don't people already do this?

i don't know how it was damaging. we knew it was coming and it doesn't look any different from any other iphone. What does apple the most damage is it's over-reaction to everything.

This continuing PR outrage accomplished exactly what Apple wanted it to...distract from the iBomb's ever weakening sales figures.

I know first hand that this has not hurt sales of the iphone at all. Infact, customers talk about the new phone everyday as they are buying a 3G or 3GS knowing full well they wont be elegible for whatever discounted price it launches at. The people that really care about the new features of the 4th gen iphone are those techy peeps like us that will probably buy it anyway.

Relativity_17 said,
You guys charge the iPads on the iDefribulator, I'll call the whaaaaaambulance.

Nicely done, Sir. I don't think I've laughed so much in a while.

Next time have better control over your employees and don't let them go get drunk in a bar with prototypes and stop blaming news sites from reporting. Nobody else is here at fault but themselves.

And I'm still not convinced they haven't done this on purpose. Where's the guy who leaked it? What happened to him? Is he fired? It is really interesting how everyone is putting all the blame on those who found the phone and not writing crap about the actual dude who lost the freakin' thing. Helloooo.

Boz said,
Next time have better control over your employees and don't let them go get drunk in a bar with prototypes and stop blaming news sites from reporting. Nobody else is here at fault but themselves.

And I'm still not convinced they haven't done this on purpose. Where's the guy who leaked it? What happened to him? Is he fired? It is really interesting how everyone is putting all the blame on those who found the phone and not writing crap about the actual dude who lost the freakin' thing. Helloooo.

+1

Boz said,
Next time have better control over your employees and don't let them go get drunk in a bar with prototypes and stop blaming news sites from reporting. Nobody else is here at fault but themselves.

And I'm still not convinced they haven't done this on purpose. Where's the guy who leaked it? What happened to him? Is he fired? It is really interesting how everyone is putting all the blame on those who found the phone and not writing crap about the actual dude who lost the freakin' thing. Helloooo.

Would you like it if someone found your Bank Account Information or Credit Card lying somewhere, and started using your money for themselves? Because that's kinda what Gizmodo did.

Replace "money" with "Intellectual Property" and you get where Apple is at.

Edited by Jebadiah, May 18 2010, 3:57am :

Jebadiah said,

Replace "money" with "Intellectual Property" and you get where Apple is at.

Replace Intellectual Property with My Grandmother's Best Bag of bull**** and you'll understand why your statement doesn't hold up logically.

excalpius said,

Replace Intellectual Property with My Grandmother's Best Bag of bull**** and you'll understand why your statement doesn't hold up logically.

in what way, millions of dollars of research to produce the next iPhone, millions of dollars in man hours al lost, the statement holds up fine.

REM2000 said,

in what way, millions of dollars of research to produce the next iPhone, millions of dollars in man hours al lost, the statement holds up fine.

It's not lost they will still get away with charging an arm & a leg for the device so no difference. Whats 1 million dollars really make the difference to the whatever millions they will make, money is no object when we are talking millions here.

REM2000 said,

in what way, millions of dollars of research to produce the next iPhone, millions of dollars in man hours al lost, the statement holds up fine.

In what way are those millions of dollars of research, and man-hours lost? If gizmodo took apart the phone, copied its internals, and got a chinese company to mass produce the product...then we talking about millions of dollars lost.

Excalpius' Grandma's best bag of bullcrap holds up pretty well.

witalit said,
It's not lost they will still get away with charging an arm & a leg for the device so no difference. Whats 1 million dollars really make the difference to the whatever millions they will make, money is no object when we are talking millions here.
Well, to be fair, Apple is claiming the current sales of existing phones are hurt by the pre-release of the iPhone 4 information. When I bought my 3GS, the sales rep tried to convince me to buy a 3G before they actually announced the 3GS with lines like, "I don't know what else they can really add, so there may not be a new one this year" (amusingly, about the only thing they did add was the battery percentage notifier and higher specs, plus the almost useless digital compass).

I knew better, but the mindless drones that caught the iPhone 4 release and had it drawn out for them on any news program ("the new iPhone 4 to be released in June"), probably did not know better. It's an unfortunate reality that a lot of non-technical people that buy smartphones have no interest in research, and the sales people are there to clear stock.

Now that I'm done making Apple's argument for them, I must say that I think this is absolutely ridiculous. The same people that are going to buy an iPhone in May are the same people that are not watching the news and are definitely not reading tech sites, and thus will not see the imminent release. It's no better that they are still selling the iPhone 3G--a phone they won't even support with multitasking in iPhone OS 4. That's damaging and incredibly misleading to the public. You can buy a phone Day -1 that is not even supported and will probably lose most--if not all--support in iPhone OS 5.

I normaly dislike Apple, but I do have to agree with them in this case. When it comes to something like marketing and controlling how a product is presented it makes a huge difference in sales.

Um, to Apple?!

Do you think there is a single Apple fan who wasn't already planning on upgrading to this year's new model who was somehow turned off by this information?!

If anything, the latest version almost sounds worth purchasing (if it wasn't for AT&T). It has almost caught up, hardware wise, with smart phones made by their competitors from a year ago! 8P

Edited by excalpius, May 18 2010, 4:42am :

excalpius said,
Um, to Apple?!

Do you think there is a single Apple fan who wasn't already planning on upgrading to this year's new model who was somehow turned off by this information?!

If anything, the latest version almost sounds worth purchasing (if it wasn't for AT&T). It has almost caught up, hardware wise, with smart phones made by their competitors from a year ago! 8P

you are wrong. i own 3G iphone and Macbook Pro and I am NOT planning to upgrade to 4G or any newer Apple products.

perochan said,

you are wrong. i own 3G iphone and Macbook Pro and I am NOT planning to upgrade to 4G or any newer Apple products.

Owning those products does not an apple fan make. I have a macbook and a 3GS myself, and I don't consider myself an apple fan, even though I'd upgrade to the 4G if I could.

What about the second leak? You can't tell me that **** wasn't staged/planned. Decades of secrecy and then the new iPhone turns up not once, but twice? BS.

Elessar said,
What about the second leak? You can't tell me that **** wasn't staged/planned. Decades of secrecy and then the new iPhone turns up not once, but twice? BS.

The second one was fake. It was a modded 3GS.

Elessar said,
What about the second leak? You can't tell me that **** wasn't staged/planned. Decades of secrecy and then the new iPhone turns up not once, but twice? BS.

True, you aren't wrong, but it could be potentially faked

What's 'immensely damaging' and is having a 'huge negative effect' is the ******* manner in which Apple is handling the situation.

spenser.d said,
What's 'immensely damaging' and is having a 'huge negative effect' is the ******* manner in which Apple is handling the situation.

Pretty much. People will hold off buying the 3GS anyways, considering it was obvious since the iPhone OS 4.0 announcement.

spenser.d said,
What's 'immensely damaging' and is having a 'huge negative effect' is the ******* manner in which Apple is handling the situation.

Yep, that's exactly what I was thinking.

Considering that Apple has released a new iPhone spin every year at the exact same time, this "leak" was hardly revealing information we all didn't already know.

Edited by excalpius, May 18 2010, 4:59am :

excalpius said,
Considering that Apple has released a new iPhone spin every year at the exact same time, this "leak" was hardly revealing information we all didn't already know.

+1
I honestly hate Apple for this, what a cheap attempt to earn money.

the iPhone was not operational anyway and could not show it's capabilities

Do you need to see a gun fire to know it shoots a bullet?

Immensely damaging to their PR dept, who now have to work less to get the device publicized. Everyone knew it was coming, having screenshots won't cost them money because suddenly "everyone is going to wait".

edit: oops, unintentional and unrelated reply.

Edited by thornz0, May 18 2010, 3:13am :