Apple claims iPhone influenced Samsung via internal document

Good artists copy and great artists steal. Unless, of course, you are one of the parties involved in today's patent wars that continue to plague the tech industry and dominate media outlets with tasty fodder.

Lawyers representing Apple attempted to do just that today, by releasing an internal document from Samsung's Product Engineering Team. The 132-page document, translated from Korean by a third party, outlines a laundry list of comparisons made between various facets of then-iPhone OS 3.x and Samsung's take on Android with TouchWiz. The document was almost fully critical on decisions made by Samsung, with each slide pointing out the advantageous qualities of Apple's implementation and recommended suggestions for improvement.

Some of the suggestions relate to UI features unique to iOS - tapping the status bar to scroll to top, a magnifying glass for moving the text cursor, and - at the time - visual 'pleasers' such as animations for deleted emails, using images as attachments, and deleting notes. However, some of the slides also convey poor user interface decisions made in TouchWiz and Android. Examples cited include the ability to add blank pages as bookmarks in the browser, the ambiguous Email and Messaging icons (both are envelopes), and the then-added complexity of returning to an active phone call while using the device.

It should be noted that while Apple will attempt to use this document in supporting their arguments of Samsung "copying" their designs, the onus is on Apple to prove that the document contained suggestions that directly led to a violation of a design patent Apple holds - for instance, Apple's patent on "rubber band" inertial scrolling. Many of the suggestions in this document are vague enough to convey a motion for improvement without suggesting a "copy" in any way.

In addition, Apple has a few UI oddities that the document indirectly points out. For example, the ability to double tap the top or bottom pages to do a slight scroll isn't made obvious to new users, and is in fact quite quirky in real world use - try it on Neowin's mobile site as an example. In addition, Android's keyboard clearly indicates to users whether the keyboard input is in uppercase and lowercase characters, while iOS maintains an uppercase keyboard, leaving the colour of the Shift key as the only visual distinction.

At the end of the day, Apple is quite unlikely to use this document as proof of patent infringement, if any. A Samsung spokesman reiterated this point in a comment to AllThingsD, stating that competitive analyses such as the above document are standard in the industry. In lieu of that, however, the existence of this document may serve to sway the decisions of the jury in favour of Apple come deliberation time.

Thanks Damian for the tip in our forums.

Via: The Verge
Source: AllThingsD

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The article has been up for only 20 minutes and already the fandroids are here to justify Samsung.

a0me said,
The article has been up for only 20 minutes and already the fandroids are here to justify Samsung.

You have to remember that fanboyism runs so deep in some people that they simply cannot give credit to certain companies for anything they've done. Some people are so dismissive of Apple, that they could find the cure for cancer and donate all their profits to eliminating third world debt (unlikely I know) and people would still slate them.

Fanboyism just really, really sucks.

Chicane-UK said,

You have to remember that fanboyism runs so deep in some people that they simply cannot give credit to certain companies for anything they've done. Some people are so dismissive of Apple, that they could find the cure for cancer and donate all their profits to eliminating third world debt (unlikely I know) and people would still slate them.

Fanboyism just really, really sucks.

Well seeing that Apple choose not to spend their ridiculous amount of money on those pursuits, but on trying to deny consumers choice and other companies of any revenue whatsoever, I think the scenario you just painted is pretty unlikely.

kcbworth said,

Well seeing that Apple choose not to spend their ridiculous amount of money on those pursuits, but on trying to deny consumers choice and other companies of any revenue whatsoever, I think the scenario you just painted is pretty unlikely.

I know - it was meant as a bit of a joke I was just trying to portray a completely unrealistic scenario, to highlight the fact that even if Apple WERE to do something like that, people would still find a way to criticise them.

I think we all know they won't do anything charitable with their gargantuan cash reserves.

wow! that document really shows how "innovative" samsung is.

All they had to do is basically examine what apple does VERY deeply and then copy it over to their phones. We all knew samsung borrowed a lot from apple but never realized they went so deeply into apple products in order to copy them!

parisp said,
wow! that document really shows how "innovative" samsung is.

All they had to do is basically examine what apple does VERY deeply and then copy it over to their phones. We all knew samsung borrowed a lot from apple but never realized they went so deeply into apple products in order to copy them!

Chances are they had one of these documents for each major phone that was market leader in a certain area. If you need to build a competing product then your options are to analyse what the leader is doing and make improvements.

Unplugged said,

Chances are they had one of these documents for each major phone that was market leader in a certain area. If you need to build a competing product then your options are to analyse what the leader is doing and make improvements.


However, at Samsung, "making improvements" means "slavishly copying."

a0me said,

However, at Samsung, "making improvements" means "slavishly copying."

LOL, cos Apple have never taken others ideas and sold them as their own inventions....riiiiiiight

both as bad as each other, and to be very honest im sick and tired hearing about apple suing samsung for a and samsung counter suing for b.

Taking your market sectors leader item and analysing its strengths is nothing new to tech industry, or any industry for that matter. Lets face it I bet apple did and does exactly the same in every market sector they are invovled in...mp3 player? what the F do you think Apple analysed back then, Creative labs, Philips, Sony, Archos (to name but a few) etc etc all had Mp3 players before Apple "invented" the MP3 player. you telling me that Apple didnt do exactly the same with their competitors back then, look at what others are doing, copy whats good and reinvent alternative for the not so good features.

thats Apples entire marketing strategy is it not?

All that this nonsense perpetuates is a restriction on innovation harming who? Us the consumer, let Samsung do what they wanna, let apple do what they wanna and let the consumers decide what platform they want to use and buy, a win win situation for consumers.

Edited by Mando, Aug 9 2012, 11:40am :

parisp said,
wow! that document really shows how "innovative" samsung is.

All they had to do is basically examine what apple does VERY deeply and then copy it over to their phones. We all knew samsung borrowed a lot from apple but never realized they went so deeply into apple products in order to copy them!

I'm sure Apple never had any similar document for any other iPhone or computer/tablet/laptop they've made.

I mean, come on!! What company looks at a competitors product and has people prepare a document of what it does right and you are doing wrong in order to improve their product. Nobody! That's who. s/

KCRic said,
I'm sure Apple never had any similar document for any other iPhone or computer/tablet/laptop they've made.

I mean, come on!! What company looks at a competitors product and has people prepare a document of what it does right and you are doing wrong in order to improve their product. Nobody! That's who. s/

There's a HUGE difference between analyzing your competitors' products and blatantly copying their products. Apple very probably does the former, and Samsung most definitely belong to the second category.

Mando said,

LOL, cos Apple have never taken others ideas and sold them as their own inventions....riiiiiiight

both as bad as each other, and to be very honest im sick and tired hearing about apple suing samsung for a and samsung counter suing for b.

Taking your market sectors leader item and analysing its strengths is nothing new to tech industry, or any industry for that matter. Lets face it I bet apple did and does exactly the same in every market sector they are invovled in...mp3 player? what the F do you think Apple analysed back then, Creative labs, Philips, Sony, Archos (to name but a few) etc etc all had Mp3 players before Apple "invented" the MP3 player. you telling me that Apple didnt do exactly the same with their competitors back then, look at what others are doing, copy whats good and reinvent alternative for the not so good features.

thats Apples entire marketing strategy is it not?

All that this nonsense perpetuates is a restriction on innovation harming who? Us the consumer, let Samsung do what they wanna, let apple do what they wanna and let the consumers decide what platform they want to use and buy, a win win situation for consumers.


Apple improving upon other products? Sure, they do it all the time! What they don't do however is what Samsung's doing sistematically copy the market leader competitors' products.

a0me said,

There's a HUGE difference between analyzing your competitors' products and blatantly copying their products. Apple very probably does the former, and Samsung most definitely belong to the second category.

Says you. Apple admits to copying and stealing so I really don't understand how you came to your conclusion.

Teebor said,
They both look like they copied Windows Media Player to me anyway

HOW DARE YOU!!!! Apple invented Windows Media Player!

Everyone copies and improves upon successful design ideas from competitors, the problem is when somebody copies or improves on what Apple copied they cry foul and sue.

Apple needs to be barred from lawsuits for a while. Much like a young child they need a time out to think about what they've done.

Right, let all the rage stop.

This is NOT copying or stealing. They are simply stating shortcomings of their OS and phone. EG the media player does not make the user feel satisfied. Nothing in here says clone the other device and sell it. No it is a design breif that states "Give luxurious feel by providing slow transitions" and "Give various functions that are easily recognizeable" Not copying, identifying and revising faults.

EVERY company does this. YOU do it, you read/compare your CV and think, hmm language sounds poofy in mine, others is direct and formal, I should change my words to make it sound more sincere.

There are no winners here just a bunch of novices with a ****ing contest in space. Nothing to see here

Everyone (especially Apple) is getting ridiculous. This is the cycle of technology. People very frequently copy off of each other. It sets a standard for future iterations and then someone makes something newer and better and then everyone uses that. Everyone has lost their mind.

Auzeras said,
Right, let all the rage stop.

This is NOT copying or stealing. They are simply stating shortcomings of their OS and phone. EG the media player does not make the user feel satisfied. Nothing in here says clone the other device and sell it. No it is a design breif that states "Give luxurious feel by providing slow transitions" and "Give various functions that are easily recognizeable" Not copying, identifying and revising faults.

EVERY company does this. YOU do it, you read/compare your CV and think, hmm language sounds poofy in mine, others is direct and formal, I should change my words to make it sound more sincere.

There are no winners here just a bunch of novices with a ****ing contest in space. Nothing to see here

Best comment on this subject.

But to the apple fanboys, just looking at or analysing apples OS means you have been infringing...

eiffel_g said,
Just wonder... If this is a Samsung INTERNAL Document, how Apple get it ?
Shure not in a legal way...

Have you heard of subpoenas?

I'm currently pondering on how influencing a competitor to do something relates to driving under influence and, quite possibly, Jedi mind trick...

Come to thinks of it.. When I see or use OS X there is so much of Amiga OS in there to be honest. I never really noticed until I recently had a change to play with an Amiga4000 at a friends place.. Sure graphic wise it's much better, but at the core and how the OS manages and organizes stuff it's almost creepy..

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