Apple continues its "We are in a post-PC world" theme

Apple began its iPhone 5 press conference today by taking some shots at other PC makers (in general terms; no specific names were mentioned). Apple CEO Tim Cook used sales of its iPad tablet to show that their strategy is working.

News.com reports that, during the press conference, Cook said that the iPad sold 17 million units between April and June 2012. Cook claims that the amount of iPads sold by Apple was higher than any PC  maker sold of their entire PC line. Cook added his frequently used line, "we are in a post-PC world."

In terms of Apple's Mac business, Cook said that sales of the company's latest Mac OS X update, Mountain Lion, have totaled seven million copies since it was launched earlier this summer. Cook also said that the company's MacBook notebooks, including the new Retina Display MacBook, now have 27 percent of the entire notebook market share in the US for the past three months.

Finally, Cook said that the Mac business has grown 15 percent in the past year, compared to just two percent for the PC industry. He added that this was the sixth year that Mac sales growth has outpaced that of PCs.

Source: News.com | Image via News.com

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Honestly Apple is right and I'm actually afraid of tablets. I'm in I.T. and building and fixing PCs is what pays the bills. Tablets WILL replace most PCs in the house hold and only businesses will be using them. After a while, I see most businesses going tablet also.

The worst part is that tablets are like single serving. Like if it's broke, it's cheaper to buy a new one. Most electronics are like this now. You're phone breaks, you pay the deductible and get a referbished one.

It's like how TV cable companies all the sudden went from selling TV and premium channels and now they are the biggest home and small business internet connection providers.

So now are cell phone repair places going to replace normal I.T. guys?

Never liked Apple. Never will. Trying to sustain a throwaway society by convincing people that their perfectly operational devices are useless.

AFineFrenzy said,
Never liked Apple. Never will. Trying to sustain a throwaway society by convincing people that their perfectly operational devices are useless.
So what smart phone do you use that doesn't do this? Android phones have relevance life of about 4 or 5 months before something new and improved is out. People rag on Apple for being slow and taking a year to come out with its iterations....Curious to know which smart phone manufacture doesn't have this policy....

ILikeTobacco said,
So what smart phone do you use that doesn't do this? Android phones have relevance life of about 4 or 5 months before something new and improved is out. People rag on Apple for being slow and taking a year to come out with its iterations....Curious to know which smart phone manufacture doesn't have this policy....

Tis a very fair point. iPhone's, arguably, have a much longer shelf life than many of their Android counterparts.

The iPhone 3GS will get iOS6... sure it won't get a lot of the cool features but that does mean it's had a good two or three years support from Apple which is pretty unheard of.

My HTC Desire I just sold (2 years old) was virtually a dinosaur in terms how it was supported.

How can it be post PC world when all the billboard, commercial, special FX movies, desktop publishing, spreadsheet, creating web content etc etc etc all created using some kind of PC, unix, linux, finux, binux, fc, dc, bla bla bla and blah. I don't think iPad or iPhone can create all that with just an APPS!!!!!

Tim Cook is in LA LA Land

None of these speeches from any tech company ever convey the stats the way they should. They all make their products out to be the greatest on earth. Apple is no different.

Mistake on Apple's part.

With the Windows 8 on the desktop fiasco looming large, Apple should be targeting soon to be thoroughly annoyed, confused, and unhappy Windows consumers with a new "switch to Mac" campaign for Christmas.

excalpius said,
Mistake on Apple's part.

With the Windows 8 on the desktop fiasco looming large, Apple should be targeting soon to be thoroughly annoyed, confused, and unhappy Windows consumers with a new "switch to Mac" campaign for Christmas.

Those types of campaigns have failed in the past for Apple. They are better off targeting the mobile markets which windows is failing at. Once they have a secure and permanent grip on that, then say, o buy the way, we have these shinnies products that integrate nicely over here too. If they jump the gun, say before we see a fallout from Windows 8, Microsoft will have time to respond.

excalpius said,
Mistake on Apple's part.

With the Windows 8 on the desktop fiasco looming large, Apple should be targeting soon to be thoroughly annoyed, confused, and unhappy Windows consumers with a new "switch to Mac" campaign for Christmas.

There is no fiasco looming. It has all been blown way out of proportion by the vocal minority online. I know a few people who I've shown how to get their Windows 8 keys from MSDNAA. One of the guys just installed it and we were talking about it earlier today. No complaints at all. He didn't get confused by the start screen or hot corners at all and the desktop works just as well as it used to. He is not a power user and has had no issue. I don't expect most people to have any issues with Windows 8. People will also absolutely love it on their hybrid tablets they'll be getting this fall.

mrp04 said,

There is no fiasco looming. It has all been blown way out of proportion by the vocal minority online. I know a few people who I've shown how to get their Windows 8 keys from MSDNAA. One of the guys just installed it and we were talking about it earlier today. No complaints at all. He didn't get confused by the start screen or hot corners at all and the desktop works just as well as it used to. He is not a power user and has had no issue. I don't expect most people to have any issues with Windows 8. People will also absolutely love it on their hybrid tablets they'll be getting this fall.

we'll see about that..
lotta people love and still use vista rather than win 7 too
whats your pojnt ?

vocal minority ?
at best your statement is a biased subjective perception
far from fact lol
Hell maybe I'm wrong throw us all some verified stats backing up your claims.

too bad neowin doesn't have the balls to run some polls on win 8 lol
someone scared they would be biting the hand that feeds them ?

apple products are cool but sorry the "post-pc-era" is a B.S. that no one buys. current "POST-PC" devices are not even capable of doing simple world class tasks such as word processing or spreadsheets. most of tablet are not capable of connecting to printers. so who does apple think will buy this "post-PC-era" craps?

S3P€hR said,
apple products are cool but sorry the "post-pc-era" is a B.S. that no one buys. current "POST-PC" devices are not even capable of doing simple world class tasks such as word processing or spreadsheets. most of tablet are not capable of connecting to printers. so who does apple think will buy this "post-PC-era" craps?

Desktop PCs are going no where but what is happening (in normal homes, not homes of power users and techy people) is that in the past in a house there might have been three PCs, in the future there is only one shared PC that is upgraded less frequently and every member of the household has a smartphone.

S3P€hR said,
apple products are cool but sorry the "post-pc-era" is a B.S. that no one buys. current "POST-PC" devices are not even capable of doing simple world class tasks such as word processing or spreadsheets. most of tablet are not capable of connecting to printers. so who does apple think will buy this "post-PC-era" craps?
Everyone since we no longer live in the same economy we did 50 years ago. These days, consumers drive the markets more than businesses do. As long as consumers are buying up these products like hot cats and that rate is growing at a faster percentage than pc's, what he is saying matters because it is the faster growing and faster turnover market. You say most tablets can't connect to printers. Most individual tablet models can't. The iPad can, which has the highest consumer market share currently and that is what currently matters at the end of the day in determining where markets are heading towards. The overall market share of what is out there only matters as long as its growth is growing faster than its competitors. If rates continue to climb for tablets, it is the market to look at in 10 to 15 years, not traditional PC's if you are looking at it from a long term investors stand point. Long term investors are the ones that matter in the long term since they keep your debt's stable.

If you build a product that fills no practical necessity but is convenient for consumption, sure, you'll get all kinds of people to use it and stop thinking of a computer as something you use to create or work with. Isn't this the whole premise behind the iPad and the soon to be released iPad mini? What do many people do with a computer? Browse the Internet, send emails, update Facebook. Nothing overly productive or really necessary. The iPad created a niche and then filled it.

The problem with Apple is even though this was a pretty crappy announcement, people will see there is a new iPhone and it will sell like hot cakes. Maybe even better than the last one. The consumer is stupid and the consumer is never right, even though you have heard otherwise. They could care less what is in or not in the phone. Heck most consumers think all tablets are iPads.

warwagon said,
The problem with Apple is even though this was a pretty crappy announcement, people will see there is a new iPhone and it will sell like hot cakes. Maybe even better than the last one. The consumer is stupid and the consumer is never right, even though you have heard otherwise. They could care less what is in or not in the phone. Heck most consumers think all tablets are iPads.
Which is great for investors.

reminds me of an argument i had a few time with my ex girlfriend..
i helped her with her mp3 player and she would get mad and bitch at me
that its an iPod NOT an MP3 player.

Well obviously "growth" for a new market will be big.... after all growth and percentages are based on the previous years sales, which until the last two years was basically zero.

Also I'm hesitant to accept a company selling more PCs is definitely a good thing. For a consumer in an ideal world PCs would last longer and need less replacement. How many of these are Apple replacement products vs new customers?

lt8480 said,
Well obviously "growth" for a new market will be big.... after all growth and percentages are based on the previous years sales, which until the last two years was basically zero.

Also I'm hesitant to accept a company selling more PCs is definitely a good thing. For a consumer in an ideal world PCs would last longer and need less replacement. How many of these are Apple replacement products vs new customers?

For an investor, having to resell customers new tablets every few years is a major plus though. A company that deals in a product that has customers coming back constantly is more stable and resilient against threats than a product that has customers coming back less often. That's why many IT companies had no real or just less of an issue with the overall market decline over the past few years. When the housing markets goes bad, that has a lasting effect on that market. When something in the IT market goes bad, you can react quickly and turn it around because what you are selling isn't as big of an investment to the consumer.

lamebo said,
After that iphone announcement i think it will soon be a post-Apple world

Highly unlikely! I have a friend who has over $50,000 invested in their ecosystem! His boss, over $200,000 invested from his small business alone! Apple is a product that many people actually love.

JHBrown said,

Highly unlikely! I have a friend who has over $50,000 invested in their ecosystem! His boss, over $200,000 invested from his small business alone! Apple is a product that many people actually love.

Whilst Apple aren't going anywhere soon, your friend isn't enough to prop up a company the size of Apple. Whilst few the size of Apple have fallen, many have collapsed considerably.

JHBrown said,

Highly unlikely! I have a friend who has over $50,000 invested in their ecosystem! His boss, over $200,000 invested from his small business alone! Apple is a product that many people actually love.

I've invested in Apple too, it's been wise... they are profitable. However, they are a trend. I feel that from a financial perspective, they're reached their peak. I would not advise putting money into Apple anymore. They have no where to go but down. Believe me, it will burst. All trends have two things in common: a beginning and an end.

no-sweat said,

I've invested in Apple too, it's been wise... they are profitable. However, they are a trend. I feel that from a financial perspective, they're reached their peak. I would not advise putting money into Apple anymore. They have no where to go but down. Believe me, it will burst. All trends have two things in common: a beginning and an end.

Excellent point!

JHBrown said,
Highly unlikely! I have a friend who has over $50,000 invested in their ecosystem! His boss, over $200,000 invested from his small business alone! Apple is a product that many people actually love.

True, though those numbers are often going to be higher, and certainly far more frequent, for Microsoft. But yeah, Apple's not going anywhere.

Kirkburn said,

True, though those numbers are often going to be higher, and certainly far more frequent, for Microsoft. But yeah, Apple's not going anywhere.

Look at the high market caps for Apple and Google - why? Both companies are *services companies* more than anything else (though both make hardware). In Google's case, it's both services and advertising that generate boatloads of cash - in Apple's case, it's iTunes and the AppStores (for iDevices and Macs alike), not the hardware so much. IBM (and to an extent HP) have survived pretty much due TO their services businesses - it's why Dell and Microsoft are both going into services (especially Microsoft with Azure and Office365). Basically, investors are betting that services, not PC hardware, will become ubiquitous, especially as broadband becomes de rigeur.

JHBrown said,

Highly unlikely! I have a friend who has over $50,000 invested in their ecosystem! His boss, over $200,000 invested from his small business alone! Apple is a product that many people actually love.

All my high end friends have gotten sick of the Apple-tax and are migrating away. For them, the Final Cut fiasco was the final straw.

One day, your friend and his boss will realize just how much they overpaid for their PCs.

JHBrown said,

Highly unlikely! I have a friend who has over $50,000 invested in their ecosystem! His boss, over $200,000 invested from his small business alone! Apple is a product that many people actually love.

There are small companies who have much more than that invested within the Windows ecosystem - desktops, laptops, servers, etc. But Apple has declared that time over. $200,000 is peanuts for companies with a decent sized IT department, but Apple, in their smugness, have decided that time over because the iPad has sold a fraction of the number of Windows computers.

no-sweat said,

I've invested in Apple too, it's been wise... they are profitable. However, they are a trend. I feel that from a financial perspective, they're reached their peak. I would not advise putting money into Apple anymore. They have no where to go but down. Believe me, it will burst. All trends have two things in common: a beginning and an end.

A bonds and stocks portfolio board that is managed by my school is looking at selling its Apple and Samsung stocks soon. There is a growing worry that both companies will face a peak soon with no new major features to look forward to. Of course, Samsung faces a double threat because if Apple shrinks, it will face a major loss in revenue from everything that Apple buys from it to make its products, plus the slow down in revenue growth all major mobile phone makers will see. Upgrading screens and cameras is nice and all, but it's only good for keeping customers, not bringing a large number of new customers. I think the markets may start to normalize for the sector, at which point the stock markets will not be as profitable. Apple doesn't deal in bonds so there isn't even anything to discuss until that happens. From an investor standpoint, Apple, and most other big mobile phone providers are becoming less and less profitable(for investors, not the company itself).

JHBrown said,

Highly unlikely! I have a friend who has over $50,000 invested in their ecosystem! His boss, over $200,000 invested from his small business alone! Apple is a product that many people actually love.

You could say the same for :
IBM ("nobody ever got fired for buying IBM")
Atari
RIM
Sega
Sony

They all had their moments in the sun.

Pygmy_Hippo said,

You could say the same for :
IBM ("nobody ever got fired for buying IBM")
Atari
RIM
Sega
Sony

They all had their moments in the sun.

Yup, the trick is to know when to get out.

no-sweat said,

I've invested in Apple too, it's been wise... they are profitable. However, they are a trend. I feel that from a financial perspective, they're reached their peak. I would not advise putting money into Apple anymore. They have no where to go but down. Believe me, it will burst. All trends have two things in common: a beginning and an end.

Well said!

Nexus69 said,
So Apple sold more iPads than PCs from all the PC manfucturers, oh really?

Not combined, but each manufacturer.

Nexus69 said,
So Apple sold more iPads than PCs from all the PC manfucturers, oh really?

Individually, they are claiming. That is to say that Tim says that they sold more iPads then Dell did PCs, or than HP did PCs, etc. Not (lets say) Dell, HP, ASUS, Lenovo etc. combined

Sraf said,

Individually, they are claiming. That is to say that Tim says that they sold more iPads then Dell did PCs, or than HP did PCs, etc. Not (lets say) Dell, HP, ASUS, Lenovo etc. combined

Which is like claiming Apple sold more oranges than Tibet...

Inertia said,

Not combined, but each manufacturer.

That is awful that they stated a fact like this based on that information. People I know who use Apple won't realise that, they just read the big bold headings like this and start believing. Using Apple is like following a cult. Bit scary.

fine, Apple, stop selling Mac's and lets see how that goes for you... we are post-PC right? A Mac is by definition a PC

oh, and since Apple is the only maker of the iPad, we can say stuff like this? "Cook claims that the amount of iPads sold by Apple was higher than any PC maker sold of their entire PC line." well how is it doing against the entire what they call "PC world" combined? You can't just put iOS or Mac OS as a single against a single PC maker, you have to put it up against all windows computers or all android systems as a whole to do a fair comparision..

Ask any Windows fan and they claim the Mac is not a PC.

neufuse said,
fine, Apple, stop selling Mac's and lets see how that goes for you... we are post-PC right? A Mac is by definition a PC

oh, and since Apple is the only maker of the iPad, we can say stuff like this? "Cook claims that the amount of iPads sold by Apple was higher than any PC maker sold of their entire PC line." well how is it doing against the entire what they call "PC world" combined? You can't just put iOS or Mac OS as a single against a single PC maker, you have to put it up against all windows computers or all android systems as a whole to do a fair comparision..

NeoPogo said,
Ask any Windows fan and they claim the Mac is not a PC.


The Term PC has been muddied and lost through the years (probably due to apple adverts mostly) but it is a PC (Personal Computer)
Pretty Sure that a Mac isn't a mainframe, wise terminal, or something else

After watching the apple presentation on the iphone 5, I can see their Apples reality distortion field bursting fairly soon. It's got a slightly bigger screen and a faster processor, whoopee.
Where's the innovation?

Hackersoft MS MVP said,
After watching the apple presentation on the iphone 5, I can see their Apples reality distortion field bursting fairly soon. It's got a slightly bigger screen and a faster processor, whoopee.
Where's the innovation?

What exactly are you expecting it to get? Regardless of all the bells and whistles, it's still just a phone...

Astra.Xtreme said,

What exactly are you expecting it to get? Regardless of all the bells and whistles, it's still just a phone...


Something that would differentiate it fromthe crowd. After all Apple is supposed to the innovator according to themselves. It's really no different from most Android phones. Infact some Android phones are better than this brand new iPhone. The only difference being the OS.
At least put a 12Mp camera or something in there that would make it a bit better than the crowd.

Hackersoft MS MVP said,

Something that would differentiate it fromthe crowd. After all Apple is supposed to the innovator according to themselves. It's really no different from most Android phones. Infact some Android phones are better than this brand new iPhone. The only difference being the OS.
At least put a 12Mp camera or something in there that would make it a bit better than the crowd.

Well the software certainly puts them above the rest of the crowd. Throwing in a bunch of cores and memory doesn't magically make everything faster, so what's the point in adding things that make no difference except give it worse battery life? Also, putting a 12MP camera in a phone would be stupid and also pointless. The aperture and optics are what governs the quality of a camera. It sounds to me like you fall into the gimmicky Android trap which makes you think a bigger number is better.

Astra.Xtreme said,

Well the software certainly puts them above the rest of the crowd.

Hardly. The UI is horribly dated and ugly and most new features are stolen from Windows Phone and Android.

At this point I'd say the iPhone is a year or two behind the competition.

jakem1 said,

Hardly. The UI is horribly dated and ugly and most new features are stolen from Windows Phone and Android.

At this point I'd say the iPhone is a year or two behind the competition.

That's your opinion... The sales numbers will probably say otherwise.

Hackersoft MS MVP said,

Something that would differentiate it from the crowd. After all Apple is supposed to the innovator according to themselves.

Someone has to invent something radically differentiating for Apple to buy/copy/steal and then rebrand as their own "innovation" before they can do that. 8P

Astra.Xtreme said,

The sales numbers will probably say otherwise.

No, they probably don't. The sales numbers just reflect the fact that the phone is marketed well.

jakem1 said,

Hardly. The UI is horribly dated and ugly...

Which isn't a valid point when talking about whether software can do it's job which is what matters in the end. You gave an opinion on a visual factor which at this point is the only thing truly separating Windows, iOS, and Android. The few features that they don't share aren't major factors. NFC, for example, isn't a major feature at the moment, hence some devices have it, and some don't, on all sides. Higher resolutions aren't a factor which is why Android and Windows aren't playing catchup with those yet. When it comes to major market driving features, all 3 fronts have them on their phones. Smartphones have peaked on hardware advancements to where for the time being, we won't see some major new hardware feature that isn't just an upgrade of existing features. It is all about software upgrades now which only require minor upgrades to ram and processors.
jakem1 said,

and most new features are stolen from Windows Phone and Android.

Stealing from Windows Phone implies Apple doesn't have an extensive licensing agreements with Microsoft, which it happens to have. If Apple was truly stealing from Android as people are constantly claiming, the lawsuits against it wouldn't be constantly failing. Most features found on Android, Windows, and iOS phones are licensed to begin with. That is why most lawsuits are based on looks these days, not actual features.

Edit: not sure how the quotes messed up... can someone explain this for future posts?
Edit 2: They fixed themselves....

Edited by ILikeTobacco, Sep 12 2012, 8:22pm :

jakem1 said,

No, they probably don't. The sales numbers just reflect the fact that the phone is marketed well.

Don't forget the fact that people like the product. I bet the majority of people that buy it are repeat customers. Yes, marketing is part of it, but the product quality still has to follow through with what the marketing claims. It's the single most popular phone, so you saying that it's years behind everybody else is straight up wrong. You can have every reason in the world to hate the iPhone, but making up claims doesn't give your stance much credibility.

Astra.Xtreme said,
making up claims doesn't give your stance much credibility.

Neither does the argument 'it sells well'. Outdated and outclassed products can still be popular, look at how long XP was the king. And yeah, imo iOS has become the XP of the mobile world.

Regarding the topic: How much units of Win7 have been sold and are still being sold every day? Should have comfortably passed 700mio by now. Not only are Apples products getting stale, even their speaches aren't much more than boring repeats nowadays.

dr_crabman said,

Neither does the argument 'it sells well'. Outdated and outclassed products can still be popular, look at how long XP was the king. And yeah, imo iOS has become the XP of the mobile world.

Except it makes no sense to compare a PC OS to a mobile OS that gets refreshed every year... Tell me, how long was XP the latest OS until Vista came out?

Astra.Xtreme said,

Except it makes no sense to compare a PC OS to a mobile OS that gets refreshed every year... Tell me, how long was XP the latest OS until Vista came out?

iOS gets refreshed? It has changed about as much as XP during it's lifespan.

dr_crabman said,

iOS gets refreshed? It has changed about as much as XP during it's lifespan.

Yeah it gets refreshed. It's the same OS but with added features and enhancements. If you want, you can consider iOS and Windows equivalent words. But iOS gets updated yearly. So what's your point?

Astra.Xtreme said,

Yeah it gets refreshed. It's the same OS but with added features and enhancements. And it gets updated yearly. So what's your point?

That it's years behind the comptetiton, looks like 2007 and even some iFans are starting to become bored.

Hackersoft MS MVP said,

Something that would differentiate it fromthe crowd.

Actually "the crowd" have based their design off the iPhone.

Astra.Xtreme said,

That's your opinion... The sales numbers will probably say otherwise.

apple does have a strong cult following that will buy any outdated **** that has apple logo on it.

You didnt include the part where he added

"Shocking when you think this is a category that didn't exist two and a half years ago."

Is he implying Tablets didnt exist 2 and a half years ago?

McKay said,
You didnt include the part where he added

"Shocking when you think this is a category that didn't exist two and a half years ago."

Is he implying Tablets didnt exist 2 and a half years ago?

In enterprise they have existed for decades but for consumers there's been the odd niche product but nothing much.

thealexweb said,
In enterprise they have existed for decades but for consumers there's been the odd niche product but nothing much.

But still, they existed.

McKay said,

But still, they existed.

They were still pretty different, though. iPad redefined tablets like the GUI redefined PCs

THolman said,

They were still pretty different, though. iPad redefined tablets like the GUI redefined PCs

What? No. In way did iPad redefined tablets? Because I am looking at the Windows 8 tablets and they are not iPad like.

McKay said,
You didnt include the part where he added

"Shocking when you think this is a category that didn't exist two and a half years ago."

Is he implying Tablets didnt exist 2 and a half years ago?

Or you can assume that he isn't a moron and take it for what it means for a business. 2 and half years ago, businesses were not convinced there was money to be made in the market. He is not saying that tablets didn't exist 2.5 years ago, he is saying it wasn't a massive money making market.

THolman said,

They were still pretty different, though. iPad redefined tablets like the GUI redefined PCs

Not to mention, Windows XP had a tablet edition long before the iPad came out.

And Apple had the Newton tablet long before Windows XP Tablet edition...

briangw said,

Not to mention, Windows XP had a tablet edition long before the iPad came out.

NeoPogo said,
And Apple had the Newton tablet long before Windows XP Tablet edition...

Yeah but the Newton was more of a PDA. Heck, could you even play games on it?

McKay said,
You didnt include the part where he added

"Shocking when you think this is a category that didn't exist two and a half years ago."

Is he implying Tablets didnt exist 2 and a half years ago?

and that is another reason why they seem to sell better....

everyone has a PC already, something that is new of course will sell better because less people have one.

NeoPogo said,
And Apple had the Newton tablet long before Windows XP Tablet edition...

Newton was a PDA... and before XP there was Windows 3.1 for Pen computing. When I was at University one of my dorm mates had one... everyone wanted to play solitaire on it since it was so cool.... black and white screen and all! It was a Compaq in fact it looked more like an iPad and this was 1994!