Apple continues thermonuclear war, teams up with Yandex in Russia

We're starting to think that maybe iOS 6 really should be called 'F*#$ Google' edition. Even though the launch of Apple's new mobile OS is now only a mere three days away, they're still looking for more ways to stick it to Mountain View, and making friends with one of Google's biggest international competitors is no exception.

Apple is integrating Yandex's search APIs into its new in-house maps service, and the word on the street is that they're getting ready to take a page out of Microsoft's playbook by giving Russia's biggest search engine top billing on iOS devices in that country. Microsoft did the same thing almost a year ago by shipping Yandex on Russian Windows Phones, rather than their own Bing search, which hasn't gotten the warmest reception from international users.

One thing that's important to remember is that Yandex is not taking over mapping duties for iOS devices in Russia; they're just lending Apple their search algorithm for Russian queries, which means that they'll be the ones fetching you info on Russian restraunts and businesses. They'll also be providing results for any Russia-related queries, even if you're using the American version of iOS.

By entering into a partnership with Yandex, Apple is showing that they're very serious about ditching Google services on their devices. With rumors of a Baidu search deal brewing in China, maybe it really will only be a matter of time before we see Bing-powered default searches for American, and maybe even European, markets.

Source: TechCrunch | Image via Yandex

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19 Comments

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I use Google as my default search engine, but for shopping and local searches I think Yandex is slightly better. And Yandex maps in Russia is definetly better than Google maps.

Search engines are definatly something that probably should be regional, Google works great for the USA / AUS / a lot of the EU, but you start getting into stuff like Chinese, Cryllic type languages they can generate better algorithms for their native languages... might as well use their optimized ones instead of trying to shoehorn theirs into what was developed as an english search engine first...

Rosyna said,
There is no "American version of iOS" it's all the same.

yeah really, MUI regionalization is all it is... different text strings, some different regional graphics, and maybe point to some different URL's... everything else is all the same... just like how OSX and Windows are... just switch the language pack, and you ahve a whole new MUI

Rosyna said,
There is no "American version of iOS" it's all the same.
Well since Apple is an American company, and iOS is made in American, it woudl be considered American. It has to be changed to meet the standards of other countries and languages. But it is as American as Android, Windows and OS X.

neufuse said,

yeah really, MUI regionalization is all it is... different text strings, some different regional graphics, and maybe point to some different URL's... everything else is all the same... just like how OSX and Windows are... just switch the language pack, and you ahve a whole new MUI

They're, like, the same, but different

So iOS6 is their 'stick to Google' edition, huh? Could have fooled me, looks the same.

I just wonder if anyone's thought about it yet: when Apple fails, and they will - what happens to all these companies they've absorbed? That's a lot of failure. Good luck with that.

I feel I should add this since some out there can't understand simple language. When I say they will fail I don't necessarily mean today or tomorrow. Just the eventual fail of Apple that will happen at some point in the near future. They are a fad, simply put. Compare their growth and the reactions to them to any other fad. They balloon then it pops and everyone forgets them.

KCRic said,
...

Apple and Microsoft have both been around for going on forty years. I don't think either one is going anywhere. They've biting had heir ups and downs, and I expect them to continue to do so.

Might be a good move on its own, too. Yandex actually is better at finding things in Russian or related to.

Regarding the "thermonuclear", I'd say more fitting is simply "ape$hit".

contriver87 said,
Or maybe it's just the better choice in Russia.

Well, it's a better choise for Yandex, since search results have always on top the links of companies that pay Yandex. Google has always been providing more relevant results.

iKenndac said,
Apple uses Russian company to deliver Russian local search results.

THERMONUCLEAR WAR!!

I guess you missed the part where this is a dig at Steve Jobs wanting to go "thermonuclear" over Android.

Yea, I think you are right and Tyler hates Apple and wants to "stick it to the man" any time he can. This article gave me that impression.

funkydude said,

I guess you missed the part where this is a dig at Steve Jobs wanting to go "thermonuclear" over Android.